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Key Benefits

Certification recognised globally

Stand out from the crowd. Having a Digital Marketing Institute (DMI) certification on your resume is a great way to show you have the most up-to-date in demand skulls when it comes to digital and social selling.

Go at your own pace

Some of us like to get stuck in and power through learning in a day or two. Others like to break it into bite sized chunks. Our online learning is designed to work as you do.

Learn from industry experts

Only the best will do when it comes to the recognised leaders and industry experts who facilitate our short courses. You’ll get exclusive insights into how some of the brightest minds excel at digital.

 

Local help at your fingertips

Our support team is based locally in Australia. So if you ever need a helping hand or some technical support, we’re never far away.

Course Accreditation

Course Assessments

There’s just one exam, and you can do it online from home. The exam contains 40 multiple-choice questions, and you’ll need to get a passing grade here to get your associate-level certification.

Career Opportunities

Pursue a career in digital and social sales, or upskill in this area to complement your sales leadership skill set. Incorporate up-to date digital strategies and tools into your sales processes for more effective socials and to improve your on-line presence.

Key opportunities include:

Pathways

Once you’ve completed the Certified Digital and Social Selling Specialist certification you’ll have something on your resume that is recognised and respected worldwide. Perhaps you’ve got the digital marketing bug and want to dive deeper into other topics such as social media, search engine optimisation or content marketing. You might like to consider checking out what other short courses we have available.

Or perhaps you’re ready to dive in deep to all things marketing and consider our full course Diploma and Certificate IV.

Entry requirements

You will need access to the following equipment to successfully complete the course:

A laptop or PC with the following minimum specifications

Course Topics

Module 1

Fundamentals of Social Selling (58min)

With the rise in social media and digital marketing, the way people buy is constantly evolving. If you want to be at the forefront of selling online, you need to have a clear understanding of how customers go from browsing to buying.

In this module, we’ll dive into the customer buying journey and share with you how you can utilise social media to get your message across. Plus we’ll look at how you can integrate digital sales tools into your social selling process to achieve best results.

We’ll explore the fundamentals of understanding data and insights including Google Analytics, how machine learning and forecasting is used and how you can use big data to achieve great outcomes.

Module 2

Finding and Targeting Prospects (1hr 25min)

Knowing who to market your product to can take some trial and error. But we’re here to help you fasttrack your results by creating target personas as a starting point. Then taking that further to use social intelligence and listening tools to constantly refine and deepen your target market.

In this module, you’ll get clear on how you can use digital research to tweak your selling approach so you can reach your target market when and where they are online.

We’ll take you through how you can prepare and manage data, how to keep an agile approach to selling so you can be adaptable and achieve great results.

Module 3

Attracting Customers (51min)

Getting your business or product noticed on social feeds is the goal of most digital marketers. But how can you best show up and get attention? This module is designed to give you the skills to create original social consent so that you can curate your social profiles to not just get notices, but be remembered too.

You’ll get all the info you need to build a network of buyers organically. As we help you to identify your target audience’s needs, so that you can then create and curate content they crave. We’ll also cover how you can identify the marketing channels to distribute your content on, and help you to build and engage your social community.

Module 4

Increasing Engagement (58min)

You want to take your visitors from users to buyers with ease. In this module, we go deep on exploring the wants and needs of buyers, and how you can increase engagement to build lasting loyalty to your brand or product.

We’ll cover topics such as how to grow your email subscriber list, manage your email data, and understand your email marketing metrics.

Module 5

Closing and Retaining (58min)

It’s been proven time and time again that keeping happy returning customers are much easier to convert than trying to find new customers all the time to replace them with.

When it comes to digital selling, some of the greatest drivers of revenue and profit growth can be on how well you use your digital platforms to upsell and cross-sell to your existing clients and community.

In this module, we cover how you can report and present data, how you can improve your presentation and problem solving skills and explore the best analytics tools for digital marketing.

Course Duration

This course is designed to be completed within 6 hours.

There is no minimum timeframe to complete this course. Students who are highly motivated and well organised can complete the full course at an accelerated pace.

The key factors that influence course completion are a student’s experience, time availability, how fast they work and how committed you are.

How it works

More than online

You’ll get:


How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.


What support will I get?

Your trainer will be happy to contact you via phone, Zoom, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Course Price

Upfront payment

$6,45 (total)

Payment options include electronic funds transfer (EFT), credit card (Mastercard or Visa), cheque or cash.

Meet your trainers

Industry experts and thought leaders.
Despina Karatzias
Trainer
“Learning is an experience. Everything else is just information.”
- Albert Einstein

I’ve worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market.  I penned what I learned in a self-published book, Adventures of a Balloon Girl.

In 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism. Creating and delivering these programs to empower business owners and marketing professionals to be their own media and step up their marketing greatness fills me up.

What gets me out of bed in the morning?

Igniting excellence in people! I love spending time with my family and using all the digital tools available to help business and careers grow. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised.

Any questions? Ask away!

Certified Digital and Social Selling Specialist

Enrol Now

Certified Digital and Social Selling Specialist

Short Course

  • Gain a deeper sales knowledege and set your skills apart
  • Includes membership to the Digital Marketing Institute
  • Globally recognised, Associate Certification
Click to expand
Duration 6 Hours
How it works Study online. With a difference.
Price $645
Career opportunities Digital Sales Coordinator | Marketing Coordinator
Course topics Five modules
Course trainers Industry experts and thought leaders.
Pathways Certified Digital Marketing Professional
Entry requirements No formal prerequisites | Some equipment needed
Assessments One hour online exam
Start date Immediately, or whenever you're ready
Enrol now
Certified Digital and Social Selling Specialist
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