Module 1
Personas and SEO Strategy (1hr 18min)
Strategic market research and asking the right questions lets you find your target audience quickly. Once you turn this research into on page content, your audience will soon find you.
Module one helps you build your customer avatars (buyer personas), understand your target demographics and define the purpose of each carefully considered piece of content to send out into the world.
When you nail your content strategy at the start, your ideal audience will soon follow.
Module 2
Keywords, SEO and Voice Search (1hr 49min)
If you don’t understand the value of SEO and keywords, the words on your website are just being thrown into the white noise of the internet. In this module, you’ll learn how to teach the search engines of the internet who you are, what you have to offer and how to find your ideal customer.
Working on an existing website? We’ll give you the tools to fix up what’s wrong and get everything back on track. The right way this time.
Module 3
Creativity and Storytelling (3hr 34min)
Humans are natural storytellers. We used to sit around fires and listen to stories, these days, we jump online. When you share your story, you’re inviting your ideal customer into your world. Naturally, you want to put your best foot forward every time.
Module three helps you create your story, build your brand and even how to repurpose old content. Because who doesn’t love returning to their favourite story?
Module 4
Channel Promotion and Collaboration (2hr 14min)
Not all platforms or channels are created equal. The same can be said for influencers.
Collaborating with the right people, on the right platforms, with the right product at the right time is an artform and a skill. In the ever changing social media landscape, understanding how to create the best content for your customers can take your brand from whatever to WOW within hours.
Module 5
Measuring Performance (1hr 19min)
While it’s great being cute, clever and creative, you have to deliver results. But how do you measure these results accurately across platforms and deliver them in a meaningful way to your stakeholders?
Checklists, audits and performance measuring can be the most satisfying part of your job as a content marketing. Afterall, (hopefully) you’ve given them what they want. The organisation you work for. The stakeholders. The customers. Everyone is happy.
And it’s all because of you.