Digital Marketing Essentials

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Digital Marketing Essentials

Short Course

  • Designed for non-marketers
  • 100% online
  • Kick start your digital marketing career
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Duration 6 Hours
How it works Study online. With a difference.
Price $645
Career opportunities Marketing Coordinator | Digital Marketing Assistant
Course topics Six modules
Course trainers Industry experts and thought leaders
Pathways Certified Digital Marketing Professional
Entry requirements No formal prerequisites | Some equipment needed
Assessments One hour online exam.
Start date Immediately, or whenever you’re ready.
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Digital Marketing Essentials

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Key Benefits

Flexible, self-paced online learning

We know everyone learns in their own way. You have total control to power through in one day, or pace yourself with bite size modules over a number of weeks.

Globally recognised course

Your certification will be recognised by major employers around the world. Because the Digital Marketing Institute is a world-leading certification body for all things digital marketing.

Supported by experts and industry leaders

Our team is made up of only the best and brightest. With the pace of change being so rapid in the world of marketing, our leaders are at the forefront of up-to-date marketing insights.

Local support when you need it

With our base and support team in Australia, help is never far away. If you need any assistance throughout the completion of the course our team is here to help.

Course Accreditation


Course Assessments

There’s just one exam, and you can do it online from home. The exam contains 40 multiple-choice questions, and you’ll need to get a passing grade here to get your associate-level certification.

Career Opportunities

Understand how and why digital marketing works, with this introductory digital marketing course.

Key opportunities include:


This is an introductory course providing you with a foundation to digital marketing.

It can be used as a platform for additional learning and you might discover in this foundation course there is a certain area of marketing you want to learn more about. Which you can dive deeper into with our other short course options available to you.

Entry requirements

You will need access to the following equipment to successfully complete the course:

A laptop or PC with the following minimum specifications

Course Topics

Module 1

The Digital Opportunity (1hr 6min)

Explore how digital technology is transforming traditional industries and discover the extent of digital in today’s world. Learn how to uncover the awareness, communication and sales opportunities for your organisation.

This module covers key concepts of digital marketing, customer behaviour, and the journey they take through digital marketing. You’ll also learn to identify digital opportunities to help connect more closely with your customer.

Module 2

Websites and Email (1hr 3min)

Learn the key concepts and process of creating an online presence that makes sense for your brand. This module takes you through the fundamentals of web design, e-commerce and email marketing. Plus it will get you up to speed with all the latest digital terminology.

Smart yet simple learning to give you confidence and an understanding of the basics.

Module 3

Social Media & Social Selling (1hr 3min)

Social media platforms like you’ve never known them before. Facebook, Instagram, Snapchat, Twitter, and LinkedIn are the most used platforms and the ones we’ll introduce you to. Find out how social media marketers use data to target their audiences better.

Module 4

Social Customer Service (59min)

Time to up your online customer service game. Understand how to deliver exceptional customer service online, across multiple platforms.

You’ll get practical tips, including proven techniques to provide a better customer experience. You’ll also learn about reviews, feedback, reporting mechanisms, and the best ways to deal with online complaints.

Module 5

Digital Challenges and Risks (58min)

There are a few challenges you might face working in digital communications and eCommerce Regulations are constantly changing so this module covers important regulations on data security and collection.

Plus you’ll learn the tools and frameworks you can use to protect against risks like identity theft, malware and hacking.

Module 6

Digital Mindset (53min)

Digital can be a great way to achieve your business goals. But have you got the right mindset? Learn about S.M.A.R.T. business goals ( specific, measurable, achievable, relevant, and timely).

Plus you’ll get an understanding of the importance of KPIs (key performance indicators) in the digital environment. This module will unlock your digital brain and get you thinking like a digital pro.


Course Duration

This course is designed to be completed within 6 hours.

There is no minimum timeframe to complete this course. Students who are highly motivated and well organised can complete the full course at an accelerated pace.

The key factors that influence course completion are a student’s experience, time availability, how fast they work and how committed you are.

How it works

More than online

You’ll get:

How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.

What support will I get?

Your trainer will be happy to contact you via phone, Zoom, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Course Price

Upfront payment

$645 (total)

Payment options include electronic funds transfer (EFT), credit card (Mastercard or Visa), cheque or cash.

Meet your trainers

Industry experts and thought leaders
Despina Karatzias
“Learning is an experience. Everything else is just information.”
- Albert Einstein

I’ve worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market.  I penned what I learned in a self-published book, Adventures of a Balloon Girl.

In 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism.

What gets me out of bed in the morning?

Igniting excellence in people! I love spending time with my family and using all the digital tools available to help business and careers grow. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised.

Learn more about Despina

Any questions? Ask away!