Digital Strategy

Duration	11 Hours
How it works	Study online. With a difference.
Price	$645
Career opportunities	Business owner \| Marketing Coordinator
Course topics	Four modules
Course trainers	Industry experts and thought leaders.
Pathways	Certified Digital Marketing Professional \| Cert IV \| Diploma
Entry requirements	No formal prerequisites \| Some equipment needed
Assessments	One hour online exam.
Start date	Immediately or whenever you're ready. Enrol now

Key Benefits

Worldwide recognition

The DMI certification framework is recognised globally and acts as a great way to help your Linkedin profile or resume stand out from the pack. Get yourself noticed with a recognised certification.

Learn from recognised experts

You will learn from some of the leading digital marketers from around the world. Our facilitators have real world experience and are recognised industry leaders when it comes to all things digital strategy.

DMI Membership

When you participate in this course you’ll get exclusive access to myDMI, the Digital Marketing Institute’s membership platform which is jam-packed full of digital marketing content and resources.

Australian based support

You’ll always get the local Aussie touch when you complete our Digital Strategy short course. Our team is based in Australia, so there is sure to be someone on hand when you need us.

Course Accreditation

Specialisations

Course Assessments

There’s just one exam, and you can do it online from home. The exam contains 40 multiple-choice questions, and you’ll need to get a passing grade here to get your associate-level certification.

Career Opportunities

If you’re ready to step up into a leadership role in digital strategy this course is for you. Designed for total beginners, marketers, digital sales professionals, team leaders, business owners and managers, would all benefit from this course.

Key opportunities include:

Digital Strategist
Digital Marketing Manager
Social Media Manager

Pathways

Depending on what your career goals are and where you might have gaps in your digital marketing knowledge, you might like to explore some of our other short courses covering topics such as SEO, social media, and web design.

Or if you are ready to dive head first into a fulfilling marketing career one of our full course Diploma or Certificate IV might be what you are looking for.

Entry requirements

You will need access to the following equipment to successfully complete the course:

A laptop or PC with the following minimum specifications

Microsoft Office (2009 or later)
Access to the internet (minimum ADSL 2+)

Course Topics

Module 1

The Customer and Your Brand Story (2hr 9min)

Understanding your brand’s history, vision and values is a good place to start so you can help formulate a brand story that resonates with your customers and seeks to add to their experience when they engage with your business.

In this module, we’ll start with the essential ingredient for any good digital strategy – your brand story. We’ll also dive into buyer personas, how you can become a strategic thinker and take you through the basics of the customer experience.

Module 2

Setting a Budget, Nurturing a Team, and Assessing Risk (3hr 14min)

A lot of digital strategy work means you are often in a leadership role where you are managing teams as well as your own workload and to[do list. This module will help you to gain the skills you need to think ahead and get clear on what resources you will need to hit your digital marketing goals.

We’ll cover the basics of risk and resourcing, how to plan a budget and what risks, laws and guidelines you need to be aware of when it comes to all things digital.

Module 3

Channel Planning for a Complex Buying Process (2hr 15min)

With the vast array of social media platforms and digital marketing channels at our disposal, there is an endless amount of pathways a customer could take before making a purchase from your business. An essential part of any digital strategy is to be able to plan for all the various ways the customers may move between your digital touchpoints.

In this module, we’ll dive into the importance of a mobile first approach, the changing buying process and explore how you can best complete channel planning.

Module 4

Becoming a Digital Leader (2hr 51min)

If you’re ready to go from a capable digital strategy manager to a real digital leader in your industry then this module will help you make the shift. It is jam-packed full of practical tips and advice to help you level up and inspire you to think differently.

We’ll cover how you can transition from manager to leader, as well as explore how to collaborate successfully and understand what critical skills are required in all great senior digital marketing leaders.

Course Duration

This course is designed to be completed within 11 hours.

There is no minimum timeframe to complete this course. Students who are highly motivated and well organised can complete the full course at an accelerated pace.

The key factors that influence course completion are a student’s experience, time availability, how fast they work and how committed you are.

How it works

More than online

You’ll get:

4 Interactive Modules
Associate Level Certification
11 Hours self-paced learning content
FREE DMI Membership included
Practical Toolkits and Templates

How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.

What support will I get?

Your trainer will be happy to contact you via phone, Zoom, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Course Price

Upfront payment

$6,45 (total)

Payment options include electronic funds transfer (EFT), credit card (Mastercard or Visa), cheque or cash. Templates.

Meet your trainers

Industry experts and thought leaders.

Despina Karatzias
Trainer “Learning is an experience. Everything else is just information.”
- Albert Einstein

I’ve worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market. I penned what I learned in a self-published book, Adventures of a Balloon Girl.

In 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism. Creating and delivering these programs to empower business owners and marketing professionals to be their own media and step up their marketing greatness fills me up.

What gets me out of bed in the morning?

Igniting excellence in people! I love spending time with my family and using all the digital tools available to help business and careers grow. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised.

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