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Search Engine Optimisation (SEO)

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Course overview

  • Understand the fundamentals of SEO
  • Learn how to build and evaluate your SEO strategy
  • Discover how to rank your website on Google

Key benefits

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Duration 11 Hours
How it works Study online. With a difference.
Price $645
Career opportunities SEO Specialist | Digital Marketing Coordinator
Course topics Five modules
Course trainers Industry experts and thought leaders
Pathways Certified Digital Marketing Professional | Cert IV
Entry requirements No formal prerequisites | Some equipment needed
Assessments One hour online exam
Start date Immediately or whenever you're ready
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Digital Marketing training. On your terms.

It’s all well and good to have a good looking website, but if it’s not being found in Google search results, is it really working as hard as it should be? In this short course, we’ll get you up to speed on what makes a well-optimised website.

Covering areas such as copywriting, usability and optimisation for a mobile first approach. By the end of this course, you’ll feel empowered to confidently implement an SEO strategy that works.

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  • Fit study around work, family, life.
  • Start immediately, or down the track
  • Flexible payment options

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  • Dedicated team of trainers and support staff on hand to guide you
  • Up to date, easy to understand course materials.
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Search Engine Optimisation (SEO)
Enrol now $645

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Key Benefits

Bragworthy recognition

When you complete the SEO short course with us you’ll have a globally recognised certificate from the Digital Marketing Institute. It makes a great addition to your Linkedin profile and resume.

Pace yourself

Whether you prefer to dive in and learn SEO in a day or two, or prefer to break it down into modules you complete each week, our online self-paced course allows you to choose how you study best.

Insights from the experts

We collaborate with industry leaders and recognised experts in digital marketing to ensure you walk away with actionable learnings, so you’re ready to implement in your organisation straight away.

Local support

The Monarch team is based right here in Australia. So you’ll always have access to the support you need in a timely fashion. We are only ever a click or a call away.

Course Accreditation

Specialisations

Course Assessments

There’s just one exam, and you can do it online from home. The exam contains 40 multiple-choice questions, and you’ll need to get a passing grade here to get your associate-level certification.

Career Opportunities

This course is a great way to upskill in SEO quickly and have you ready to implement your best practice learnings. It’s not just decided for digital marketers either. Entrepreneurs, small business owners and managers. eCommerce store owners and other professionals can also benefit from putting themselves front and centre in Google search results.

Key opportunities include:

Pathways

Depending on your career goals, you might like to continue growing your digital marketing skills and try your hand out some of our other short courses such as paid search (PPC) or web design and UX. 

Alternatively, if you’ve had a taste of digital marketing and want a more well-rounded way to improve your skills than one of our Diplomas or Certificates could be the right next step for you.

Entry requirements

You will need access to the following equipment to successfully complete the course:

A laptop or PC with the following minimum specifications

Course Topics

Module 1

SEO and Search Engine Fundamentals (2hr 23min)

We start off with the basic pillars of SEO and how they interact together to help your website get to page 1 in the search engine results. We’ll cover the fundamentals of SEO and provide you with a complete guide to on-page and off-page SEO.

Module 2

Improving Website Performance (1hr 34min)

The technical aspects of a website are often overlooked when it comes to gaining a general understanding of SEO. But this area is a vital factor in ensuring your website performance is looked upon favourably by search engines.

In this practical module you’ll learn how to improve your website’s technical SEO, lead with a mobile first approach and discover how to create mobile friendly content that helps your website visitors dwell on the site for longer (which gives a nice little SEO signal to Google that your website is doing its job).

Module 3

Optimising On-Page and Content Performance (2hrs 40min)

SEO itself is often considered a meeting between art and science. When it comes to the on-page optimisation of your content, this is where the art and creativity side of things shines. In this module, we focus on how you can improve your SEO performance with great content and on-page SEO optimisation.

You’ll learn about the importance of keyword research and how to weave keywords into your copy. Plus you’ll have at your disposal a practical On-Site SEO Audit Handbook and Toolkit and an SEO Keyword Research Toolkit.

Module 4

Enhancing Off-Page and Local SEO (2hrs 13min)

One of the reasons a lot of business owners, and even marketers, put SEO in the too hard basket is because they don’t see results straight away. The reason for this is that there are factors outside of your own website that affect your rankings.

In this module we explore the off-page elements of SEO that are critical to getting your website found. We explore successful collaborations to achieve the best results and you’ll learn how to improve your local SEO.

A Guest Blogging Guide and Toolkit is included as well as information on Google Maps.

Module 5

Strategy and Evaluating Performance (2hrs 35min)

In this final module, you’ll be equipped with how you can implement strategic SEO practices. We then dive into making sure you can measure your results and know that all your hard work is paying off.

In this module we bring everything you’ve learned about SEO so far and arm you with the ability to measure and report on your SEO efforts. You’ll receive a Targets and KPIs Toolkit, a Content and Channel Matrix Template, and a Channel Performance Tracker, all for you to keep and use in your business.

Course Duration

This course is designed to be completed within 11 hours.

There is no minimum timeframe to complete this course. Students who are highly motivated and well organised can complete the full course at an accelerated pace.

The key factors that influence course completion are a student’s experience, time availability, how fast they work and how committed you are.

How it works

More than online

You’ll get:

How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.

What support will I get?

Your trainer will be happy to contact you via phone, Zoom, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Course Price

Upfront payment

$645 (total)

Payment options include electronic funds transfer (EFT), credit card (Mastercard or Visa), cheque or cash.

Meet your trainers

Industry experts and thought leaders
Despina Karatzias
Trainer “Learning is an experience. Everything else is just information.”
- Albert Einstein

I’ve worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market.  I penned what I learned in a self-published book, Adventures of a Balloon Girl.

In 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism.

What gets me out of bed in the morning?

Igniting excellence in people! I love spending time with my family and using all the digital tools available to help business and careers grow. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised.

Learn more about Despina

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