Advanced Diploma of Digital Marketing
11266NAT
Duration: Up to two years
Price: $4,108 up front | $189.60 per week (payment plan)
How it works: Study online. With a difference.
Start date: Immediately, or whenever you’re ready.
Entry requirements: One year experience or prior completed relevant formal course
Qualification type: Advanced Diploma
Recent stats show that now more than ever, organisations are focusing their marketing budgets on digital.
Recent stats show that now more than ever, organisations are focusing their marketing budgets on digital.
Get a specialised digital skillset
Regularly updated course materials
Nationally recognised
Training in digital tools and software
Course Summary
Recent stats show that now more than ever, organisations are focusing their marketing budgets on digital. They’re looking for professionals who not only know how to use the tools and channels, but how to develop effective and sophisticated strategies.
Show them you’ve got what it takes with an Advanced Diploma of Digital Marketing from Monarch Institute. It’s perfect for those already working in a marketing specialist role and want to level up their skillset. But it’s also built to be accessible for marketing juniors, and those stepping sideways from a related field such as business development.
Now is the time to make your career in digital marketing more than just a dream, and this nationally recognised qualification is your first step to getting there. Start your journey today by chatting to one of our friendly course consultants.
Digital marketing is one of the fastest growing industries in the world, with loads of exciting job opportunities and higher than average salaries. Now more than ever, organisations of all shapes and sizes need digital marketing specialists to navigate the rapidly evolving digital landscape.
Key opportunities include:
Digital Marketing Specialist
Digital Marketing Manager
Digital Marketing Specialist
SEO and SEM Specialist
Social Media Manager
Performance Marketing Manager
Content Strategist
Email Marketing Specialist
*Source: Seek Australia 2024
This course is designed to be completed within 18 months however Monarch’s training plan allows you to take up to 24 months. You’re expected to complete at least one module every six months.
There is no minimum timeframe to complete this course. Students who are highly motivated and well organised can complete the full course at an accelerated pace.
The key factors that influence course completion are a student’s experience, time availability, how fast they work and how committed they are.
More than online
You’ll get:
Easy-to-follow course materials
Videos and webinars
Heaps of support from your course trainers (phone, email, Zoom)
A dedicated admin team on hand to guide you
Online assessments
Student Facebook group
How does it work?
This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.
What support will I get?
Your trainer will be happy to contact you via phone, video, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.
The experts who design and deliver our courses (click back to Course Trainers to meet some of them) have developed an assessment framework that’s uniquely designed to help you gain a deep understanding of the material. They’ll give you the kind of knowledge and skills you can use in the real world as a digital marketing operator or manager.
Assessment formats include:
Practical assignments and projects
Research to gain up to date industry information
Immediately, or whenever you’re ready.
Get in touch about enrolling
"The course's content structure is honestly so easy to follow! They teach you things that are relevant - content is not out dated. I loved my experience with Monarch Institute."
- Carolina, Monarch Institute Digital Marketing graduate
Entry Requirements
To enrol in the 11266NAT Advanced Diploma of Digital Marketing:
you need to be over 18 years of age and:
have completed a prior formal course in the field of sales and marketing, digital marketing, social media, or another relevant field* covering the following topics:
marketing principles and concepts
digital media platforms and software
social media marketing
OR
you need to have one years’ equivalent full-time relevant work experience.
*You will need to send to us a transcript, record of results or statement of attainment showing the units you have completed.
To make sure you get the most out of training with us, the following enrolment process applies:
Once we receive your enrolment, our friendly Course Consultants will touch base to undertake a pre-training review to ensure the training is right for you.
For students without an equal or higher level qualification, there is a short language, literacy and numeracy quiz you complete online.
We may be able to take into account relevant knowledge and skills you’ve gained through previous formal or informal training, education and employment. To find out more, refer to our Student Information Handbook by clicking here, or get in touch with one of our friendly Course Consultants.
You will need access to the following equipment to successfully complete the course:
Working computer with Microsoft Office (2016 or later)
Access to the internet
Access to a smart phone, video camera or web camera is required
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Take the short quiz to see if this course is right for you.
Pathways
The Advanced Diploma of Digital Marketing will allow you to kickstart your career straight away. But if you want to take your education further, it can also get you on the path to higher education.
An Advanced Diploma can be used to apply or even get course credit for a relevant university degree, like a Bachelor of Digital Marketing.
Ensure you check with the university you’re considering about what your options for entry and course credits, before enrolling with Monarch Institute.
We also have large range of Marketing Short Courses to add on to your marketing education:
Module 1
Digital marketing performance and strategy
NAT112660001 Use digital analytics to analyse marketing performance
NAT112660003 Develop a brand’s digital content and social media strategy
Module 2
Search engine secrets
NAT112660004 Research and prepare a Search Engine Optimisation strategy
NAT112660005 Create and manage a paid search strategy
Module 3
Champion of channels
NAT112660008 Use responsible Artificial Intelligence and Artificial Intelligence ethics
NAT112660007 Prepare a strategy for display and video advertising
NAT112660006 Develop and implement an email marketing strategy
Module 4
Next level skills
NAT112660002 Optimise a website to improve conversions
SIRXMKT007 Develop a digital marketing plan / FNSORG501 Develop and manage a budget (Clustered)
Get a specialised digital skillset
Learn the concepts and strategies required for a variety of digital marketing specialisations. This includes diving deep into web analytics and data, capturing attention with content, supercharging search results and mastering email marketing to name a few.
Regularly updated course materials
In the fast-paced world of digital marketing, technology is changing rapidly. When you study with Monarch, our course is regularly updated with the most current trends, tools, channels, platforms and more.
Training in digital tools and software
As you progress through the units, you will learn how to use a range of industry standard digital tools and software used in workplaces today. These will have you ready to hit the ground running and succeed in all kinds of digital marketing roles.
Nationally recognised
This qualification is nationally recognised. It’s part of the Australian Qualifications Framework. This means you may be able to use it as a pathway to higher education qualifications at institutions around Australia.
Digital marketing training. For the real world.
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