Marketing and Communication Foundations Skill Set
BSBSS00107
Duration: Up to eight months
Price: $1,500 upfront | $69.23 per week (payment plan)
How it works: Study online. With a difference.
Start date: Immediately, or whenever you’re ready.
Entry requirements: No formal prerequisites | Some equipment needed
Qualification type: Foundation
Whether you're a small busines owner or satrting your career in marketing, this course will help you build a strong foundation for your small business and learn the basics of online marketing to attract the right clients and build a loyal following.
Whether you're a small busines owner or satrting your career in marketing, this course will help you build a strong foundation for your small business and learn the basics of online marketing to attract the right clients and build a loyal following.
Pathway to full Diploma qualification
Transferable skills
Nationally recognised
Course Summary
Whether you're a small busines owner or satrting your career in marketing, this course will help you build a strong foundation for your small business and learn the basics of online marketing to attract the right clients and build a loyal following.
Take the next step in your marketing career and earn a nationally recognised qualification in online marketing
Key opportunities include:
Marketing assistant
Marketing coordinator
Market research assistant
Public relations officer
Product manager
Account coordinator
Junior copywriter
Junior digital strategist
Media assistant
Communications officer
Join a growth industry
The future of marketing is strong, and right now there is a huge demand for skilled marketers all across the country.
If you’re looking to formalise your marketing career, this is a great start. Study this course to build the foundations of your marketing knowledge, including a comprehensive introduction to marketing, an overview of the field, its key functions, and the roles that it plays in organisations.
This course is designed to be completed within eight months.
There is no minimum timeframe to complete this course. Students who are highly motivated and well organised can complete the full course at an accelerated pace.
The key factors that influence course completion are a student’s experience, time availability, how fast they work and how committed they are!
Purpose-built online study experience
You’ll get:
Easy-to-follow lessons
Heaps of support from your trainer (phone, email, Zoom, Facebook)
A dedicated admin team on hand to guide you
Online assessments
Student Facebook group
How does it work?
This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.
What support will I get?
Your trainer will be happy to contact you via phone, Zoom, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss your learning journey with other students. It’s a handy way to stay in touch with trainers and others in the same course.
Assessment formats include:
Case studies
Multiple-choice questions
Short-answer questions
Calculation questions
Roleplays – video self-recording and upload of the file
Immediately, or whenever you’re ready.
Get in touch about enrolling
"The learning resources, format and support are excellent. You can manage how you study so it can work around work very easily, and content is all very presented so it's easy to grasp."
-Justine, Monarch Institute Marketing student
Entry Requirements
There aren’t any formal prerequisites. But to make sure you get the most out of training with us, the following enrolment process applies:
Once we receive your enrolment, our friendly Course Consultants will touch base to undertake a pre-training review to ensure the training is right for you.
For students without an equal or higher level qualification, there is a short language, literacy and numeracy quiz you complete online.
You will need access to the following equipment to successfully complete the course:
Working computer with Microsoft Office (2016 or later)
Access to the internet
Access to a smart phone, video camera or web camera is required
We may be able to take into account relevant knowledge and skills you’ve gained through previous formal or informal training, education and employment. To find out more, refer to our Student Information Handbook by clicking here, or get in touch with one of our friendly Course Consultants.
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Pathways
From the Marketing and Communications Foundations Skill Set, you could step up to a Diploma of Marketing and Communications. Interested in data analytics or social media? Monarch Institute's Certified Digital Marketing Professional course is the best in the business. Check them out today and enrol anytime.
Pathway to full Diploma qualification
The following pathways are available after completing this Skill Set:
Partial credit transfer towards the Diploma of Marketing and Communication
Meets the entry requirement for the Diploma of marketing and Communication
Transferable skills
The skills you’ll learn in this course can be directly applied to your own business and prepared for the advertising, marketing and communications industries. You’ll be ready to hit the ground running, with a newfound confidence in marketing terminology and an understanding of strategies.
Nationally recognised
The Marketing and Communications Foundation Skill Set is nationally recognised. So not only will it help you accelerate your career, you may be able to use it as part of your pathway to higher education. Just check with the uni of your choice before you enrol.
Marketing and communication training. For the real world.
Check out our reviews
Frequently Asked Questions
This course is designed for small business owners who market their own products and anyone starting out in marketing who wants a qualification before applying for jobs. Both get the same six units, covering consumer behaviour, marketing activities, writing, presenting and the communications industry itself. It also suits you if the Diploma of Marketing and Communication is your goal, since finishing this course meets the diploma’s entry requirements. No prior study is needed to enrol, and our course consultants will talk through your background before you start.
Yes, we designed the entire qualification to be completed online from your laptop or phone. You can access all six units from home, the office, a café or wherever you happen to be. Your assessments include case studies, calculation questions and video roleplays you’ll record yourself. You can access your trainer by phone, email or Zoom from 9am to 5.30pm, Monday through Friday.
Analysing consumer behaviour tells you why people buy what they buy, which changes how you price, position and promote whatever you sell. You’ll write complex documents and make presentations too, and both skills transfer to any job involving persuasion. Small business owners apply the marketing activities unit directly, since it covers planning and carrying out promotion without a marketing agency by your side.
This skill set covers six units, while our Certificate IV in Marketing and Communication covers 12. Every unit in the skill set is included in the certificate as well, so you’d cover the same ground here before continuing into the additional material. The certificate adds advertising production, digital solutions for work processes, workplace communication strategies and marketing communication in convergent media. The skill set meets the entry requirements for our Diploma of Marketing and Communication as well, so it’s a good stepping stone if you’re thinking of enrolling.
We designed the skill set to be completed within eight months. There’s no minimum period, though, so you can finish sooner if you have the time available each week. Your previous study, your work experience and how quickly you work will all affect how long it takes you to finish. You set your own pace throughout, since we don’t schedule any classes or set submission deadlines.
You’ll complete six nationally recognised units where you’ll learn to:
Analyse consumer behaviour
Undertake marketing activities
Develop and apply knowledge of the communications industry
Write complex documents
Make presentations
Articulate, present and debate ideas
Trainers
Fees