Diploma of Social Media Marketing
10904NAT
Duration: Up to two years
Price: $3,484 up front | $160.80 per week (payment plan)
How it works: Study online. With a difference.
Start date: Immediately, or whenever you’re ready.
Entry requirements: No formal prerequisites | RPL available | Some equipment needed
Qualification type: Diploma
Employer demand for employees with a social media skillset continues to grow, with salaries ranging from $75K - $155K p. a.
Employer demand for employees with a social media skillset continues to grow, with salaries ranging from $75K - $155K p. a.
Nationally recognised
Hands on experience
Free membership
Course Summary
Employer demand for employees with a social media skillset continues to grow, with salaries ranging from $75K - $155K p.a.
You need a marketing course that’ll leave you ready to work. Not something that’ll be outdated by the time you graduate. We get it. This course is built to be agile and up to the minute. Our trainers incorporate the latest social platforms and digital tools you’ll use in your everyday work.
Already working in the industry? Or starting to take on marketing responsibilities in your current workplace? You’ll love how easy it is to fit your study around your current work. And with a practical approach to assessments, you can kill two birds with one stone. Create real strategies, campaigns and content you can put into action in your organisation. Improve your results faster than ever, with awesome in-depth feedback from expert trainers. Take the first step today; get in touch with one of our Course Consultants.
View our range of marketing diplomas:
Sources: Hays Salay Guide, Statista
Key opportunities include:
Head of social media
Content marketing manager
Social media manager
Social media consultant
Social media strategist
Social media coordinator
Social media community manager
Digital marketing strategist
Digital marketing manager
Content strategist
Become a recognised social media expert
The uptake of social media amongst businesses isn’t slowing down. More businesses are establishing a social media presence for the first time. Many more are growing their social budgets, posting more often, and producing higher quality content. But social media management isn’t something you can just pick up. It’s incredibly data-driven, creative, and disciplined. You can get in on the ground level of this growth by formalising your social smarts with a diploma-level qualification from Monarch Institute.
This course is designed to be completed within 12 months however Monarch’s training plan allows you to take up to 24 months. You’re expected to complete at least one module every six months.
There is no minimum timeframe to complete this course. Students who are highly motivated and well organised can complete the full course at an accelerated pace.
The key factors that influence course completion are a student’s experience, time availability, how fast they work and how committed they are!
More than online
You’ll get:
Easy-to-follow course materials
Videos and webinars
Heaps of support from your course trainers (phone, email, Zoom)
A dedicated admin team on hand to guide you
Online assessments
Student Facebook group
How does it work?
This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.
What support will I get?
Your trainer will be happy to contact you via phone, Zoom, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.
The experts who design and deliver our courses (click back to Course Trainers to meet some of them) have developed an assessment framework that’s uniquely designed to help you gain a deep understanding of the material. They’ll give you the kind of knowledge and skills you can use in the real world as a business operator or manager.Assessment formats include:
Projects
Written reports
Demonstrations/presentations (video self-recording and upload of the file)
Multiple-choice questions
Case studies
Immediately, or whenever you’re ready.
Get in touch about enrolling
"I had no previous marketing experience so this diploma was a great way for me to understand the basics of both marketing and also social media marketing. I also enjoyed being able to study at my own pace and was given good support by the assessors."
-Katherine, Monarch Institute Social Media Marketing graduate
Entry Requirements
To make sure you get the most out of training with us, the following enrolment process applies:
Once we receive your enrolment, our friendly Course Consultants will touch base to undertake a pre-training review to ensure the training is right for you.
For students without an equal or higher level qualification, there is a short language, literacy and numeracy quiz you complete online.
Entrants into this course would benefit from having:
High-level language, literacy and numeracy levels – sufficient to interpret complex documents, prepare written reports and prepare budget-spread sheets; and
Intermediate level computer literacy skills – sufficient to navigate all digital channels and social media platforms
You will need access to the following equipment to successfully complete the course:
Working computer with Microsoft Office (2016 or later)
Access to the internet
Access to a smart phone, video camera or web camera is required
We may be able to take into account relevant knowledge and skills you’ve gained through previous formal or informal training, education and employment. To find out more, refer to our Student Information Handbook by clicking here, or get in touch with one of our friendly Course Consultants.
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Take the short quiz to see if this course is right for you.
Pathways
University courses.
The Diploma of Social Media Marketing will give you a taste of subject areas which are explored in much greater depth in degree-level courses. Upon completing the diploma, you may choose to pursue your interest in one of these areas. Potential pathways include a Bachelor of Marketing.
We also have large range of Marketing Short Courses to add on to your marketing education:
Module 1
Introduction to Social Media and Content Marketing - The foundation of your social media marketing strategy
NAT10904001 – Plan, implement and manage content marketing
SIRXMKT006 – Develop a social media strategy
Module 2
Social Media Campaigns - organic and paid advertising platforms
NAT10904002 – Plan, conduct and optimise organic social media marketing
NAT10904003 – Plan, manage and optimise paid social media advertising campaigns
Module 3
Personal Branding & Social Media Conversion - Drive social media conversion from both your business and personal brand
NAT10904004 – Establish, build and leverage a personal brand on social media
NAT10904005 – Plan, implement and manage social media conversion strategies
Module 4
Project Planning & Bringing it All Together - Managing your marketing plan and persuasive writing
BSBPMG430 - Undertake project work
BSBMKG555- Write persuasive copy
BSBMKG552 - Design and develop marketing communication plans
Nationally recognised
The Diploma of Social Media Management (10904NAT) is nationally recognised under the Australian Qualifications Framework. This means you may be able to use it as a pathway to university courses around Australia. You’ll have to check with the uni of your choice before you enrol with us.
Hands on experience
Get your head outta the books! This course is packed with real opportunities to practice as you learn. You’ll get to develop your own social media marketing strategy, launch the strategy on your chosen social networks, and measure performance. It’s perfect for those already working in a marketing role. But it’s also a great way for total newbies to demonstrate the kind of results employers are looking for.
Free Membership
As a Diploma of Social Media Marketing student you’ll receive FREE access to the Social Media College (SMC) Social Media Learning Platform while you are studying your course. This includes access to:
Weekly social media news and feature alerts
Valuable social media marketing tools and templates
Live masterclasses and other virtual events
A library of social media marketing workshops
A highly engaged community of social media marketers and experts to network with
The SMC Social Media Learning Platform is designed for professionals in small and medium-sized businesses. It’s your go-to hub for mastering social media marketing skills, discovering essential tips, and unlocking effective strategies to boost your business results.
Social media marketing training. For the real world.
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