Marketing

Certificate IV in Marketing and Communication

BSB40820

  • Duration: Up to two years

  • Price: $3,150 up front | $145.38 per week (payment plan)

  • How it works: Study online. With a difference.

  • Start date: Immediately, or whenever you’re ready.

  • Entry requirements: No formal prerequisites | Some equipment needed

  • Qualification type: Certificate IV

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You need a foundation level course that covers all the stuff you really need to know in marketing and communications.

Enrol Now

You need a foundation level course that covers all the stuff you really need to know in marketing and communications.

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  • Nationally recognised

  • Easy to follow and 100% digital

  • Transferable skills

Course Summary

You need a foundation level course that covers all the stuff you really need to know in marketing and communications. We get it. That's why this course will help you understand the key elements of this dynamic and growing industry and show you how to adapt your learnings into your day to day role as a marketing and communication expert.

With practical assessments,  you'll create your own strategy and put it into action as part of the course. And with a nationally recognised qualification, you'll have a range of careers options once you've completed your course. Take the next step and enrol today.

View our range of marketing diplomas:

Key opportunities include:
  • Marketing assistant

  • Marketing coordinator

  • Market research assistant

  • Public relations officer

  • Product manager

  • Account coordinator

  • Junior copywriter

  • Junior digital strategist

  • Media assistant

  • Communications officer


The career that grows with you


Looking for a career that’s stable, with great growth prospects, good salaries, and plenty of opportunities? One that can take you just about anywhere in the world – or on the road, if working remotely is your thing? Where you’ll never be bored, because there’s always new strategy, new technology, or new products to work with?

Sounds like a dream, but that’s the reality for thousands of marketing professionals across Australia today.

Your future in marketing could include social media marketing for brands you already know and love. You might find yourself working on a guerrilla ad campaign, bringing together art and branding in your city’s streets. You could be working on PR for a local business that’s doing something really special. Or you could make a difference reaching out to the public on behalf of charities and non-profits that are important to you.

Don’t want to be a full-time marketing guru? No worries. The Certificate IV in Marketing and Communication is a great way to add to your skill set in just about any role. It’s designed to be practical and easy to understand. If you’re running a small business, or already taking on some communications tasks, or looking to take on more opportunities in your current role, the Certificate IV could be perfect for you.

This course is designed to be completed within 12-24 months.

There is no minimum timeframe to complete this course. Students who are highly motivated and well organised can complete the full course at an accelerated pace.

The key factors that influence course completion are a student’s experience, time availability, how fast they work and how committed they are!

Purpose-built online study experience

You’ll get:

  • Easy-to-follow lessons

  • Heaps of support from your trainer (phone, email, Zoom, Facebook)

  • A dedicated admin team on hand to guide you

  • Online assessments

  • Student Facebook group


How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.


What support will I get?

Your trainer will be happy to contact you via phone,, Zoom, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss your learning journey with other students. It’s a handy way to stay in touch with trainers and others in the same course.

The good news is there are no exams.

Forget trying to show everything you’ve learned in a three-hour anxiety-driven writing marathon! We want you to demonstrate your skills the way you would in the real world.

There are two main types of assessments: written, and practical. The written assessments include short answer questions, fill-in-the-blanks tables, simple practical research tasks, and short case study responses.

The practical assessments are workplace simulations. You’ll be put in the role of a new marketing assistant at a big consumer goods company. You’ll get to work through briefs from different divisions in the marketing apartment. The simulation includes working with a variety of different products and brands; there’s something for everyone. Sound like a lot? Don’t stress – each brief is broken down in to simple steps, and you can do them at your own pace.

Immediately, or whenever you’re ready.
Get in touch about enrolling

 

 

"Can not recommend enough. The flexibility of the course was so helpful and allowed me to continue working full time while studying. From the early stages of completing the course, I was already able to apply my learnings and new skills to my job."

- Amelia Racz, Certificate IV in Marketing and Communication graduate

 

 

 

Entry Requirements

To make sure you get the most out of training with us, the following enrolment process applies:

  • Once we receive your enrolment, our friendly course consultants will touch base to undertake a pre-training review to ensure the training is right for you.

  • For students without an equal or higher level qualification, there is a short language, literacy and numeracy quiz you complete online.

We may be able to take into account relevant knowledge and skills you’ve gained through previous formal or informal training, education and employment. To find out more, refer to our Student Information Handbook by clicking here, or get in touch with one of our friendly Course Consultants.

You will need access to the following equipment to successfully complete the course:

  • Working computer with Microsoft Office (2016 or later)

  • Access to the internet

  • Access to a smart phone, video camera or web camera is required

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Take the short quiz to see if this course is right for you.

 

 

 

Pathways

From the Certificate IV in Marketing and Communication, you could step up to a Diploma of Marketing and Communications. Feel like specialising in social? Monarch Institute have an awesome Diploma of Social Media Marketing you’ll love. The Certificate IV is also a great way to get a taste of marketing studies (at a way cheaper price), to see if a Bachelor of Marketing at uni could be for you.

We also have large range of Marketing Short Courses to add on to your marketing education:

Units

Units
Module 1

 

  • BSBMKG439 Develop and apply knowledge of communications industry

  • BSBWRT411 Write complex documents

  • BSBCMM411 Make presentations

  • BSBTEC303 Create electronic presentations


Module 2

 

  • BSBMKG435 Analyse consumer behaviour

  • BSBCRT412 Articulate, present and debate ideas

  • BSBMKG433 Undertake marketing activities


Module 3

 

  • BSBXCM401 Apply communication strategies in the workplace

  • BSBTEC403 Apply digital solutions to work processes

  • BSBMKG438 Implement and monitor advertising production


Module 4

 

  • BSBMKG434 Promote products and services

  • BSBMKG440 Apply marketing communication across a convergent industry

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Easy to follow and 100% digital

All of the course content is broken down into easy to follow pieces. This makes it even easier to fit study into your busy schedule every day.

You really can study anywhere. Get involved in practical exercises wherever you’ve got an internet connection, or download your lessons to read on your PDF eReader app any time.

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Transferable skills

The skills you’ll learn in this program can be directly applied to your own business and prepared for the advertising, marketing and communications industries. You’ll be ready to design smart strategies and implement powerful campaigns as soon as you graduate.

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Nationally recognised

The Certificate IV in Marketing and Communication is nationally recognised. So not only will it help you accelerate your career, you may be able to use it as part of your pathway to higher education. Just check with the uni of your choice before you enrol.

Marketing and communication training. For the real world.

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Trainers

Open
Despina Karatzias

Marketing Trainer

Open
Petra Zink

Marketing Trainer

Open
Despina Karatzias

Marketing Trainer

Open
Petra Zink

Marketing Trainer

Fees

Upfront Payment
$3,150
Payment Plan
$145.38 / week
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