Key Benefits

Nationally recognised

The Certificate IV in Marketing and Communication is nationally recognised. So not only will it help you accelerate your career, you may be able to use it as part of your pathway to higher education. Just check with the uni of your choice before you enrol.

Easy to follow and 100% digital

All of the course content is broken down into easy to follow pieces. This makes it even easier to fit study into your busy schedule every day.

You really can study anywhere. Get involved in practical exercises wherever you’ve got an internet connection, or download your lessons to read on your PDF eReader app any time.

Transferable skills

The skills you’ll learn in this program can be directly applied to your own business and prepared for the advertising, marketing and communications industries. You’ll be ready to design smart strategies and implement powerful campaigns as soon as you graduate.

Course Accreditation

Units

Module 1

BSBMKG439 Develop and apply knowledge of communications industry
BSBWRT411 Write complex documents
BSBCMM411 Make presentations
BSBTEC303 Create electronic presentations

Module 2

BSBMKG435 Analyse consumer behaviour
BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities

Module 3

BSBXCM401 Apply communication strategies in the workplace
BSBTEC403 Apply digital solutions to work processes
BSBMKG438 Implement and monitor advertising production

Module 4

BSBMKG434 Promote products and services
BSBMKG440 Apply marketing communication across a convergent industry

Specialisations

Course Assessments

The good news is there are no exams.

Forget trying to show everything you’ve learned in a three-hour anxiety-driven writing marathon! We want you to demonstrate your skills the way you would in the real world.

There are two main types of assessments: written, and practical. The written assessments include short answer questions, fill-in-the-blanks tables, simple practical research tasks, and short case study responses.

The practical assessments are workplace simulations. You’ll be put in the role of a new marketing assistant at a big consumer goods company. You’ll get to work through briefs from different divisions in the marketing apartment. The simulation includes working with a variety of different products and brands; there’s something for everyone. Sound like a lot? Don’t stress – each brief is broken down in to simple steps, and you can do them at your own pace.

Career Opportunities

Key opportunities include:

Marketing assistant
Marketing coordinator
Market research assistant
Public relations officer
Product manager
Account coordinator
Junior copywriter
Junior digital strategist
Media assistant
Communications officer

The career that grows with you

Looking for a career that’s stable, with great growth prospects, good salaries, and plenty of opportunities? One that can take you just about anywhere in the world – or on the road, if working remotely is your thing? Where you’ll never be bored, because there’s always new strategy, new technology, or new products to work with?

Sounds like a dream, but that’s the reality for thousands of marketing professionals across Australia today.

Your future in marketing could include social media marketing for brands you already know and love. You might find yourself working on a guerrilla ad campaign, bringing together art and branding in your city’s streets. You could be working on PR for a local business that’s doing something really special. Or you could make a difference reaching out to the public on behalf of charities and non-profits that are important to you.

Don’t want to be a full-time marketing guru? No worries. The Certificate IV in Marketing and Communication is a great way to add to your skill set in just about any role. It’s designed to be practical and easy to understand. If you’re running a small business, or already taking on some communications tasks, or looking to take on more opportunities in your current role, the Certificate IV could be perfect for you.

Pathways

From the Certificate IV in Marketing and Communication, you could step up to a Diploma of Marketing and Communications. Feel like specialising in social? Monarch Institute have an awesome Diploma of Social Media Marketing you’ll love. The Certificate IV is also a great way to get a taste of marketing studies (at a way cheaper price), to see if a Bachelor of Marketing at uni could be for you.

We also have large range of Marketing Short Courses to add on to your marketing education:

Entry requirements

To make sure you get the most out of training with us, the following enrolment process applies:

Once we receive your enrolment, our friendly course consultants will touch base to undertake a pre-training review to ensure the training is right for you.
For students without an equal or higher level qualification, there is a short language, literacy and numeracy quiz you complete online.

What equipment will I need?

You will need access to the following equipment to successfully complete the course:

Working computer with Microsoft Office (2016 or later)
Access to the internet
Access to a smart phone, video camera or web camera is required

Am I eligible for recognition of prior learning or credit transfer?

We may be able to take into account relevant knowledge and skills you’ve gained through previous formal or informal training, education and employment. To find out more, refer to our Student Information Handbook by clicking here, or get in touch with one of our friendly Course Consultants.

Course Topics

Module 1

We’ll start by building solid foundations where you’ll learn to develop and apply knowledge of the marketing communication industry, write complex documents and create electronic presentations.

Getting to know the marketing and communication industry
Using planning, research and data to get confident about your concepts
Presenting your ideas to decision-makers, including bosses/clients
Getting your point across in a simple, friendly and professional way
Identifying where different marketing technologies and communication platforms can come together

Module 2

Once you know a bit about your target audience, you can start to prepare campaigns they’ll really pay attention to. This module is all about preparing and planning for advertising, including:

Advertising media, from magazines and billboards to online and social
Choosing the right media for the right audience
Engaging people in your ideas and plans
Having productive debates (that don’t turn in to outright arguments)

Module 3

At this stage of your journey, you’ll gain skills to communicate strategies in a workplace and apply digital solutions to work processes. In addition to that, you will also learn how to implement and monitor advertising production, including establishing the initial media requirements, booking advertising space and time, and developing a monitoring report.

Working smarter (not harder) with digital solutions
Getting to know your target market as digital users
Designing engaging and intuitive digital user experiences, from websites to apps and real-life interactive experiences
Using data (not guesses) to optimise digital user experiences
Simplified market research
Working out if the campaign was successful (and reporting to the boss/es)

Module 4

To conclude, you’ll learn the skills of promoting products and services and apply marketing communication across a convergent industry.

Promotions, and how they’re different from offers/brand advertising
Planning promotions that meet your goals and make more money
Making the promotion happen (with inside and outside staff)

Course Duration

This course is designed to be completed within 12-24 months.

There is no minimum timeframe to complete this course. Students who are highly motivated and well organised can complete the full course at an accelerated pace.

The key factors that influence course completion are a student’s experience, time availability, how fast they work and how committed they are!

How it works

Purpose-built online study experience

You’ll get:

Easy-to-follow lessons
Heaps of support from your trainer (phone, email, Zoom, Facebook)
A dedicated admin team on hand to guide you
Online assessments
Student Facebook group

How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.

What support will I get?

Your trainer will be happy to contact you via phone,, Zoom, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss your learning journey with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Course Price

Upfront payment

$3,150

The most cost-effective option. Pay up front and save 20% compared to the total payment plan. Payment options include electronic funds transfer (EFT), credit card (Mastercard or Visa), cheque or cash.

Payment plan

$145.38 per week, paid over 26 weeks (total $3,780)

This option is suitable for students wanting to manage their cash flow. It’s handy if you want to get started right away, but don’t have the full amount on hand. Payment must be made with MasterCard or Visa.

*Fees and units are subject to change.

Meet your trainers

Industry experts and thought leaders.

Despina Karatzias
Trainer “Learning is an experience. Everything else is just information.”
- Albert Einstein

I’ve worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market. I penned what I learned in a self-published book, Adventures of a Balloon Girl.

In 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism.

What gets me out of bed in the morning?

Igniting excellence in people! I love spending time with my family and using all the digital tools available to help business and careers grow. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised.

Learn more about Despina

Petra Zink
All our dreams can come true, if we have the courage to pursue them.
– Walt Disney

I’m a certified Personal Branding & Digital Strategist, international Speaker & Consultant and author of the book “Trusted Authority”. I specialise in helping professionals and companies become the Trusted Authorities in their industry.

I’m also the Founder of impaCCCt and The360Talent.Co – both companies are designed to future-proof individuals and organisations through coaching, training and keynotes that make long-lasting change.

I have a podcast called Your Brand. Your Future. I’m an official Forbes Coaches Council Member, and have been featured on forbes.com, the CEO Magazine, news.com.au and multiple podcasts.

What gets me out of bed in the morning?

My students of course!

Learn more about Petra

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Duration	Up to two years
How it works	Study online. With a difference.
Price	$3,150 up front \| $145.38 per week (payment plan)
Career opportunities	Marketing coordinator
Course topics	Four modules
Units	12 nationally recognised units
Course trainers	Industry experts and thought leaders.
Pathways	University courses
Entry requirements	No formal prerequisites \| Some equipment needed
Assessments	Written and practical assessments
Start date	Immediately, or whenever you’re ready. Get in touch about enrolling

Certificate IV in Marketing and Communication BSB40820

Course overview

Key benefits

Marketing and communication training. For the real world.

You need a different learning experience.We're ready to deliver.

Expertise

Flexibility

Support

How we rank

Any questions? Ask away!

Key Benefits

Nationally recognised

Easy to follow and 100% digital

Transferable skills

Course Accreditation

Units

Module 1

Module 2

Module 3

Module 4

Specialisations

Course Assessments

The good news is there are no exams.

Career Opportunities

Key opportunities include:

The career that grows with you

Pathways

Entry requirements

What equipment will I need?

Am I eligible for recognition of prior learning or credit transfer?

Course Topics

Module 1

Module 2

Module 3

Module 4

Course Duration

How it works

Purpose-built online study experience

How does it work?

What support will I get?

Course Price

Upfront payment

Payment plan

Meet your trainers

Industry experts and thought leaders.

You need a different learning experience.
We're ready to deliver.