Certificate IV in Marketing and Communication
BSB40820
Duration: Up to two years
Price: $3,150 up front | $145.38 per week (payment plan)
How it works: Study online. With a difference.
Start date: Immediately, or whenever you’re ready.
Entry requirements: No formal prerequisites | Some equipment needed
Qualification type: Certificate IV
You need a foundation level course that covers all the stuff you really need to know in marketing and communications.
You need a foundation level course that covers all the stuff you really need to know in marketing and communications.
Nationally recognised
Easy to follow and 100% digital
Transferable skills
Course Summary
You need a foundation level course that covers all the stuff you really need to know in marketing and communications. We get it. That's why this course will help you understand the key elements of this dynamic and growing industry and show you how to adapt your learnings into your day to day role as a marketing and communication expert.
With practical assessments, you'll create your own strategy and put it into action as part of the course. And with a nationally recognised qualification, you'll have a range of careers options once you've completed your course. Take the next step and enrol today.
View our range of marketing diplomas:
Key opportunities include:
Marketing assistant
Marketing coordinator
Market research assistant
Public relations officer
Product manager
Account coordinator
Junior copywriter
Junior digital strategist
Media assistant
Communications officer
The career that grows with you
Looking for a career that’s stable, with great growth prospects, good salaries, and plenty of opportunities? One that can take you just about anywhere in the world – or on the road, if working remotely is your thing? Where you’ll never be bored, because there’s always new strategy, new technology, or new products to work with?
Sounds like a dream, but that’s the reality for thousands of marketing professionals across Australia today.
Your future in marketing could include social media marketing for brands you already know and love. You might find yourself working on a guerrilla ad campaign, bringing together art and branding in your city’s streets. You could be working on PR for a local business that’s doing something really special. Or you could make a difference reaching out to the public on behalf of charities and non-profits that are important to you.
Don’t want to be a full-time marketing guru? No worries. The Certificate IV in Marketing and Communication is a great way to add to your skill set in just about any role. It’s designed to be practical and easy to understand. If you’re running a small business, or already taking on some communications tasks, or looking to take on more opportunities in your current role, the Certificate IV could be perfect for you.
This course is designed to be completed within 12-24 months.
There is no minimum timeframe to complete this course. Students who are highly motivated and well organised can complete the full course at an accelerated pace.
The key factors that influence course completion are a student’s experience, time availability, how fast they work and how committed they are!
Purpose-built online study experience
You’ll get:
Easy-to-follow lessons
Heaps of support from your trainer (phone, email, Zoom, Facebook)
A dedicated admin team on hand to guide you
Online assessments
Student Facebook group
How does it work?
This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.
What support will I get?
Your trainer will be happy to contact you via phone,, Zoom, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss your learning journey with other students. It’s a handy way to stay in touch with trainers and others in the same course.
The good news is there are no exams.
Forget trying to show everything you’ve learned in a three-hour anxiety-driven writing marathon! We want you to demonstrate your skills the way you would in the real world.
There are two main types of assessments: written, and practical. The written assessments include short answer questions, fill-in-the-blanks tables, simple practical research tasks, and short case study responses.
The practical assessments are workplace simulations. You’ll be put in the role of a new marketing assistant at a big consumer goods company. You’ll get to work through briefs from different divisions in the marketing apartment. The simulation includes working with a variety of different products and brands; there’s something for everyone. Sound like a lot? Don’t stress – each brief is broken down in to simple steps, and you can do them at your own pace.
Immediately, or whenever you’re ready.
Get in touch about enrolling
"Can not recommend enough. The flexibility of the course was so helpful and allowed me to continue working full time while studying. From the early stages of completing the course, I was already able to apply my learnings and new skills to my job."
- Amelia Racz, Certificate IV in Marketing and Communication graduate
Entry Requirements
To make sure you get the most out of training with us, the following enrolment process applies:
Once we receive your enrolment, our friendly course consultants will touch base to undertake a pre-training review to ensure the training is right for you.
For students without an equal or higher level qualification, there is a short language, literacy and numeracy quiz you complete online.
We may be able to take into account relevant knowledge and skills you’ve gained through previous formal or informal training, education and employment. To find out more, refer to our Student Information Handbook by clicking here, or get in touch with one of our friendly Course Consultants.
You will need access to the following equipment to successfully complete the course:
Working computer with Microsoft Office (2016 or later)
Access to the internet
Access to a smart phone, video camera or web camera is required
Take the short quiz to see if this course is right for you.
Pathways
From the Certificate IV in Marketing and Communication, you could step up to a Diploma of Marketing and Communications. Feel like specialising in social? Monarch Institute have an awesome Diploma of Social Media Marketing you’ll love. The Certificate IV is also a great way to get a taste of marketing studies (at a way cheaper price), to see if a Bachelor of Marketing at uni could be for you.
We also have large range of Marketing Short Courses to add on to your marketing education:
Units
Module 1
BSBMKG439 Develop and apply knowledge of communications industry
BSBWRT411 Write complex documents
BSBCMM411 Make presentations
BSBTEC303 Create electronic presentations
Module 2
BSBMKG435 Analyse consumer behaviour
BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities
Module 3
BSBXCM401 Apply communication strategies in the workplace
BSBTEC403 Apply digital solutions to work processes
BSBMKG438 Implement and monitor advertising production
Module 4
BSBMKG434 Promote products and services
BSBMKG440 Apply marketing communication across a convergent industry
Marketing and communication training. For the real world.
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