Marketing

Certified Digital Marketing Professional (CDMP) Course

Certified Digital Marketing Professional (CDMP)

  • Duration: 6 months

  • Price: $2,150 | $99.23 per week (payment plan)

  • How it works: Study online. With a difference.

  • Start date: Immediately, or whenever you’re ready.

  • Entry requirements: No formal prerequisites | Some equipment needed

  • Qualification type: Non-accredited

Enrol Now

DMI Certification is not only recognized worldwide, but it's also setting the global standard for digital marketing.

Enrol Now

DMI Certification is not only recognized worldwide, but it's also setting the global standard for digital marketing.

Frame 1000004377
  • Earn a global certification from DMI

  • Endorsed by the Australian Marketing Institute

  • Free access to membership portal

  • Made for a fast-changing industry

Course Summary

DMI Certification is not only recognized worldwide, but it's also setting the global standard for digital marketing. We have certified more professionals to a single digital marketing standard than any other certification body. Our expertise is widely acknowledged, and key industry players trust our knowledge and experience.

Check the DMI survey stats:

  • 95% of our Certified Members are currently employed

  • 81% were promoted after earning their certification

  • 88% of our Members are now working at senior management level


Take the first step today; get in touch with one of our Course Consultants.

Key opportunities include:

 

  • Digital marketing manager

  • Social media consultant

  • Digital marketing consultant

  • Media planner

  • Community manager

  • Digital marketing assistant

  • Digital marketing lead

  • SEO technician

  • PPC account manager

  • Social media manager

  • Content producer

  • Data analyst

  • Business owner

  • Marketing coordinator

  • Marketing manager

  • Digital communications associate


In demand skills

 

  • 40% of internet users will use an AI bot this year

  • Over 2 trillion Google searches a year

  • 5 billion social media users

  • Social media spending up 50%


What do all these numbers have in common? Digital marketing professionals are driving them.

Skilled digital marketers are in demand all over the world. So if you’ve been dreaming of living and working overseas, becoming a marketing professional could quite literally take you where you want to go. There are also plenty of opportunities right here in Australia.

Interested in lots of different disciplines? Want real variety in your career? You’ve come to the right place. From SEO and PPC to social media and analytics, studying digital marketing really lets you flex every part of your mind. The CDMP will help you master the fundamentals of digital marketing. So even if you end up specialising in a particular role, you’ll have the breadth of knowledge you need to work well with the rest of your team.

You’ll be able to take your skills to a variety of different roles. CDMP graduates work in a variety of roles and organisations, from SMEs, start-ups and non-profits to multi-disciplinary marketing teams in large businesses. Whether you’re upskilling, certifying your knowledge or changing careers, the future’s looking good.

*Source: Jobs and Skills Australia, Hub Spot, Australian Government Department of Employment

Still not sure? take our marketing quiz to find out how much you know about digital marketing!

Is there a maximum course completion time?

You’re expected to complete the Certified Digital Marketing Professional course work and exam within six months. This allows you time to fit your studies around work, family life, and other commitments.

If you choose to complete the certification exam (highly recommended), you will be required to book in for an exam date within six months of starting.


Is there a minimum course completion time?

There’s no minimum course completion time. However, there are 31 hours of multimedia-rich video lectures from expert lecturers, interactive quizzes and 10 practical exercises. To make sure you’ve really absorbed the information and had plenty of time to revise with your trainer, we recommend you take at least two to three months.

The time you take to complete your CDMP will depend on your study background, your work experience, and how much time you’ve got. For example, if you’ve studied at a tertiary level before and have work experience in marketing, you may be able to work through the course material more efficiently.

More than online

You’ll get:

  • Easy-to-follow course materials

  • Multimedia video lectures

  • PDF transcripts

  • Slide decks

  • Support from your course trainers (phone, email, Zoom)

  • A dedicated local admin team on hand to guide you

  • Student Facebook group


How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.


What support will I get?

Your trainer will be happy to contact you via phone, Zoom or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Once you’re enrolled with Monarch Institute, you’ll be able to register to sit the certification exam online.

The certification exam is multiple choice (120 questions), and the time limit is two hours. Your first exam attempt is included in the course fee however if you need to resist the exam, there is a fee to do so.

Immediately, or whenever you’re ready.
Get in touch about enrolling

 

 

"I completed the Certified Digital Marketing Professional course. The learning content was excellent and Monarch staff were extremely tentative and helpful, always available when I needed them."

- Meika Behrendorff, Certified Digital Marketing Professional graduate

 

 

 

Entry Requirements

There aren’t any formal prerequisites. But to make sure you get the most out of training with us, the following enrolment process applies:

Once we receive your enrolment, our friendly Course Consultants will touch base to ensure the training is right for you.

You will need access to the following equipment to successfully complete the course:

  • Working computer with Microsoft Office (2016 or later)

  • Access to the internet

-header icon- (31)
Get Course Brochure

Website-banner-images 2560-X-576px6-2

 

 

 

Take the short quiz to see if this course is right for you.

 

 

 

Pathways

Nationally recognised courses


The CDMP is designed to leave you job ready. But if you’re keen to explore one of the topics you learned about in further depth, a nationally recognised qualification might be right for you.

Monarch Institute delivers qualifications, such as:


These courses are nationally recognised in Australia under the Australian Qualifications Framework.  Upon completing one of these courses, you may choose to pursue your interest in one of these areas. Potential pathways include a Bachelor of Marketing.

What you'll learn

1: AI-Powered Digital Marketing

Unlock the potential of digital marketing with AI. Explore essential concepts and digital channels while leveraging AI tools for industry insights and precise marketing objectives. Gain a comprehensive understanding of your customers and learn to connect with them more effectively throughout their journey.

  • What is Digital Marketing?

  • Inbound and Outbound Marketing

  • Digital Marketing Channels

  • What is AI in Digital Marketing?

  • Staying Relevant in Digital Marketing

  • Audience Listening Tools

  • Competitive Research

  • Industry and Customer Research with AI

  • The Traditional Funnel and the Buyer’s Journey

  • The Evolution of the Buyer’s Journey

  • Integrating Offline and Digital Marketing


2: Content Marketing

Learn to create and curate impactful content, extend its value, and measure success using AI-powered insights.

  • What is Content Marketing?

  • Topical and Evergreen Content

  • Content Intent

  • Buyer Personas

  • Getting Ideas for Content Topics

  • Creative Brief

  • Content Creation and Content Curation

  • Getting Started with ChatGPT

  • Content Scheduling

  • Analysing Content Performance


3: Social Media Marketing

Identify the best social platforms, grow your audience, create effective paid campaigns, and use analytics to boost your social commerce strategy.

  • Influencing the Consumer Journey Using Social

  • How Do Social Media Algorithms Work?

  • Facebook, WhatsApp, and Instagram

  • Twitter (X) and LinkedIn

  • YouTube and TikTok

  • Setting Up a Social Media Experience for a Business

  • Sustaining a Social Community

  • Engaging an Audience Using Social Media

  • Five Key Steps for Creating a Social Campaign

  • Social Commerce Channels

  • Best Practices for Using AI in Social Media


4: Search Engine Optimisation (SEO)

Learn strategic SEO from keyword research to technical, on-page, and off-page optimization. Measure success with key metrics like keyword rankings, organic traffic, and conversions, while understanding AI’s impact on search engine marketing.

  • How Do Search Engines Rank Pages?

  • Search Engine Results Page (SERP)

  • How to Conduct SEO Keyword Research

  • Technical Optimisation

  • Page Experience Ranking Signal

  • Google Search Console

  • On-Page and Off-Page Optimisation

  • Free SEO Tools

  • AI Tools for SEO

  • ChatGPT for SEO


5: Paid Search (PPC) and Display Advertising

Use PPC advertising to attract high-intent consumers. Master budgeting, strategic bidding, and ad creation, and leverage AI-enhanced YouTube and display ads.

  • PPC Keyword Research

  • Budgets and Bidding in Google Ads

  • Creating a PPC Campaign

  • Display and Video Advertising

  • GDN, AI, and Performance Max

  • Display and Video Ad Formats

  • Targeting for Demand Generation

  • Remarketing for Display and Video Campaigns

  • Paid Search Metrics and Reports

  • Search, Display, and Video Campaign Optimisation

  • Using AI with Google Ads

  • AI and Performance Max


6: Email Marketing and Automation

Explore tools and techniques to automate and streamline your email campaigns. Learn to optimise everything from subject lines to layout and overcome delivery challenges.

  • Email and Omnichannel Marketing

  • Email Marketing Legislation and Regulations

  • CRMs

  • Marketing Automation

  • Email Marketing Workflows and Benefits

  • Email Subject Lines and Copy

  • Email Design and Images

  • Email Campaign Delivery Challenges

  • A/B Testing for Email Optimisation

  • Optimising Email Campaign Performance


7: Professional Soft Skills For Digital Marketers

Learn project management techniques, agile thinking, creativity, strategic thinking, problem-solving, and time management skills.

  • Seven-Step Framework for Managing Projects

  • Using the “Test and Learn” Approach

  • Applying the Agile Concept of the “MVP”

  • Generating New Ideas

  • Removing Barriers to Creativity

  • Skills for Effective Problem Solving

  • Benefits of Strategic Thinking

  • Saving and Creating Time

  • Strategies for Effective Communication

  • Persuading an Audience


8: Website Optimisation, eCommerce, and Social Commerce

Learn how to masterfully integrate the buyer’s journey and enhance user experience (UX) to create highly effective websites. We cover strategies to build seamless customer interactions that drive eCommerce success through effective customer service solutions.

  • Build Your Online Presence

  • How to Design a Website

  • Website Optimisation and the Buyer’s Journey

  • Main Pages of a Website

  • Design Principles

  • UX and UI

  • eCommerce Solutions

  • eCommerce Marketplaces

  • Website Metrics

  • A/B Testing for Website Optimisation


9: Analytics with Google Analytics 4 (GA4)

Gain expertise in setting up and configuring GA4, leveraging AI-enhanced tools to analyse performance and customer conversion journeys. You’ll also learn how to proficiently monitor digital campaigns for optimal effectiveness.

  • Google Analytics 4 (GA4) Fundamentals

  • Analytics, Data Privacy, and Protection

  • GA4 Account Set-Up

  • Linking GA4 to Other Tools

  • Types of GA4 Events

  • Advanced Custom Events in GA4

  • Key GA4 Reports

  • UTM Tracking with URL Builder

  • Real-Time Data in GA4

  • Audiences in GA4

  • AI for Data-Driven Decision-Making for Marketing

  • AI in Customer Journey Mapping


10: Digital Marketing Strategy

Learn to craft and execute a winning digital marketing strategy, from research and channel selection to setting objectives, budgeting, and creating engaging content.

  • Marketing Today

  • Strategy and Return on Investment (ROI)

  • Thinking Critically About Research

  • Digital Audit

  • Strategy and Forecasting

  • Developing a Marketing Brief

  • Creative Brief

  • Working with an Agency

  • Using a Media Plan

  • Delivering a Campaign Action Plan

dmi-300x239 1
Earn a global certification from DMI

Monarch Institute has partnered with the Digital Marketing Institute (DMI) to offer the Certified Digital Marketing Professional course. You’ll get the benefit of international lecturers and subject matter experts, with guidance from a local expert trainer who’ll give you unique perspectives and insight on applying your new knowledge to Australian workplace scenarios.

After you complete the exam, you earn a Certified Digital Marketing Professional (CDMP) designation from DMI. It’s highly valued by digital agencies in Australia, and overseas.

medal-dark
Endorsed by the Australian Marketing Institute

The Australian Marketing Association has endorsed this course as one of the best courses available for marketers today. They recognise that CDMP will help you develop skills to perform your job role better than ever before. And they know it’s perfect for anyone who wants to work in marketing or be a marketer at any level – from entry-level through to executive management positions.

clock-dark
Made for a fast-changing industry

The CDMP is up to the minute. It’s designed to address real global skills shortages. Because the course materials are reviewed on a rolling basis, you can be sure you’re learning about the platforms, strategies, techniques and tools you’ll be using in your daily practice as a certified digital marketing professional.

-header icon- (20)
Free access to membership portal

When you enrol with Monarch Institute, you’ll receive 24 weeks access to DMI’s membership portal. You can remain up-to-date with the latest tools, trends, developments and current practices in digital marketing.

Marketing courses

DMI Certification is not only recognized worldwide, but it’s also setting the global standard for digital marketing. We have certified more professionals to a single digital marketing standard than any other certification body. Our expertise is widely acknowledged, and key industry players trust our knowledge and experience.

Check the DMI survey stats:

  • 95% of our Certified Members are currently employed

  • 81% were promoted after earning their certification

  • 88% of our Members are now working at senior management level

Take the first step today; get in touch with one of our Course Consultants.

Check out our reviews

 

Loading...

Trainers

Open
Despina Karatzias

Marketing Trainer

Open
Petra Zink

Marketing Trainer

Open
Despina Karatzias

Marketing Trainer

Open
Petra Zink

Marketing Trainer

Fees

Upfront Payment
$2,150
Payment Plan
$99.23 / week
Course CompareEnrol Now