Key Benefits

Earn a global certification from DMI

Monarch Institute has partnered with the Digital Marketing Institute (DMI) to offer the Certified Digital Marketing Professional course. You’ll get the benefit of international lecturers and subject matter experts, with guidance from a local expert trainer who’ll give you unique perspectives and insight on applying your new knowledge to Australian workplace scenarios.

After you complete the exam, you earn a Certified Digital Marketing Professional (CDMP) designation from DMI. It’s highly valued by digital agencies in Australia, and overseas.

Endorsed by the Australian Marketing Institute

The Australian Marketing Association has endorsed this course as one of the best courses available for marketers today. They recognise that CDMP will help you develop skills to perform your job role better than ever before. And they know it’s perfect for anyone who wants to work in marketing or be a marketer at any level – from entry-level through to executive management positions.

Free access to membership portal

When you enrol with Monarch Institute, you’ll receive 24 weeks access to DMI’s membership portal. You can remain up-to-date with the latest tools, trends, developments and current practices in digital marketing.

Made for a fast-changing industry

The CDMP is up to the minute. It’s designed to address real global skills shortages. Because the course materials are reviewed on a rolling basis, you can be sure you’re learning about the platforms, strategies, techniques and tools you’ll be using in your daily practice as a certified digital marketing professional.

Course Accreditation

This is a non-accredited course for the purposes of the Australian Qualifications Framework. However, it’s a professional certification with a single global certification standard.

The CDMP is the international gold standard for digital marketers who are serious about getting great results for their clients. It’s also one of the best ways to advance your career, within your current organisation or elsewhere. The CDMP is recognised around the world.

Note that you will be required to take (and pass) the exam to be awarded this certification. If you choose to exit with just the statement of completion, you’ll be able to use what you’ve learned in your work – you just won’t be able to use the CDMP designation.

Specialisations

Course Assessments

Once you’re enrolled with Monarch Institute, you’ll be able to register to sit the certification exam online.

The certification exam is multiple choice (120 questions), and the time limit is two hours. Your first exam attempt is included in the course fee however if you need to resist the exam, there is a fee to do so.

Career Opportunities

Key opportunities include:

Digital marketing manager
Social media consultant
Digital marketing consultant
Media planner
Community manager
Digital marketing assistant
Digital marketing lead
SEO technician
PPC account manager
Social media manager
Content producer
Data analyst
Business owner
Marketing coordinator
Marketing manager
Digital communications associate

In demand skills

40% of internet users will use an AI bot this year
Over 2 trillion Google searches a year
5 billion social media users
Social media spending up 50%

What do all these numbers have in common? Digital marketing professionals are driving them.

Skilled digital marketers are in demand all over the world. So if you’ve been dreaming of living and working overseas, becoming a marketing professional could quite literally take you where you want to go. There are also plenty of opportunities right here in Australia.

Interested in lots of different disciplines? Want real variety in your career? You’ve come to the right place. From SEO and PPC to social media and analytics, studying digital marketing really lets you flex every part of your mind. The CDMP will help you master the fundamentals of digital marketing. So even if you end up specialising in a particular role, you’ll have the breadth of knowledge you need to work well with the rest of your team.

You’ll be able to take your skills to a variety of different roles. CDMP graduates work in a variety of roles and organisations, from SMEs, start-ups and non-profits to multi-disciplinary marketing teams in large businesses. Whether you’re upskilling, certifying your knowledge or changing careers, the future’s looking good.

^{*Source: Jobs and Skills Australia, Hub Spot, Australian Government Department of Employment}

Still not sure? take our marketing quiz to find out how much you know about digital marketing!

Pathways

Nationally recognised courses

The CDMP is designed to leave you job ready. But if you’re keen to explore one of the topics you learned about in further depth, a nationally recognised qualification might be right for you.

Monarch Institute delivers qualifications, such as:

These courses are nationally recognised in Australia under the Australian Qualifications Framework. Upon completing one of these courses, you may choose to pursue your interest in one of these areas. Potential pathways include a Bachelor of Marketing.

Entry requirements

Course prerequisites

There aren’t any formal prerequisites. But to make sure you get the most out of training with us, the following enrolment process applies:

Once we receive your enrolment, our friendly Course Consultants will touch base to ensure the training is right for you.

What equipment will I need?

You will need access to the following equipment to successfully complete the course:

Working computer with Microsoft Office (2016 or later)
Access to the internet

Course Topics

1: AI-Powered Digital Marketing

Unlock the potential of digital marketing with AI. Explore essential concepts and digital channels while leveraging AI tools for industry insights and precise marketing objectives. Gain a comprehensive understanding of your customers and learn to connect with them more effectively throughout their journey.

What is Digital Marketing?
Inbound and Outbound Marketing
Digital Marketing Channels
What is AI in Digital Marketing?
Staying Relevant in Digital Marketing
Audience Listening Tools
Competitive Research
Industry and Customer Research with AI
The Traditional Funnel and the Buyer’s Journey
The Evolution of the Buyer’s Journey
Integrating Offline and Digital Marketing

2: Content Marketing

Learn to create and curate impactful content, extend its value, and measure success using AI-powered insights.

What is Content Marketing?
Topical and Evergreen Content
Content Intent
Buyer Personas
Getting Ideas for Content Topics
Creative Brief
Content Creation and Content Curation
Getting Started with ChatGPT
Content Scheduling
Analysing Content Performance

3: Social Media Marketing

Identify the best social platforms, grow your audience, create effective paid campaigns, and use analytics to boost your social commerce strategy.

Influencing the Consumer Journey Using Social
How Do Social Media Algorithms Work?
Facebook, WhatsApp, and Instagram
Twitter (X) and LinkedIn
YouTube and TikTok
Setting Up a Social Media Experience for a Business
Sustaining a Social Community
Engaging an Audience Using Social Media
Five Key Steps for Creating a Social Campaign
Social Commerce Channels
Best Practices for Using AI in Social Media

4: Search Engine Optimisation (SEO)

Learn strategic SEO from keyword research to technical, on-page, and off-page optimization. Measure success with key metrics like keyword rankings, organic traffic, and conversions, while understanding AI’s impact on search engine marketing.

How Do Search Engines Rank Pages?
Search Engine Results Page (SERP)
How to Conduct SEO Keyword Research
Technical Optimisation
Page Experience Ranking Signal
Google Search Console
On-Page and Off-Page Optimisation
Free SEO Tools
AI Tools for SEO
ChatGPT for SEO

5: Paid Search (PPC) and Display Advertising

Use PPC advertising to attract high-intent consumers. Master budgeting, strategic bidding, and ad creation, and leverage AI-enhanced YouTube and display ads.

PPC Keyword Research
Budgets and Bidding in Google Ads
Creating a PPC Campaign
Display and Video Advertising
GDN, AI, and Performance Max
Display and Video Ad Formats
Targeting for Demand Generation
Remarketing for Display and Video Campaigns
Paid Search Metrics and Reports
Search, Display, and Video Campaign Optimisation
Using AI with Google Ads
AI and Performance Max

6: Email Marketing and Automation

Explore tools and techniques to automate and streamline your email campaigns. Learn to optimise everything from subject lines to layout and overcome delivery challenges.

Email and Omnichannel Marketing
Email Marketing Legislation and Regulations
CRMs
Marketing Automation
Email Marketing Workflows and Benefits
Email Subject Lines and Copy
Email Design and Images
Email Campaign Delivery Challenges
A/B Testing for Email Optimisation
Optimising Email Campaign Performance

7: Professional Soft Skills For Digital Marketers

Learn project management techniques, agile thinking, creativity, strategic thinking, problem-solving, and time management skills.

Seven-Step Framework for Managing Projects
Using the “Test and Learn” Approach
Applying the Agile Concept of the “MVP”
Generating New Ideas
Removing Barriers to Creativity
Skills for Effective Problem Solving
Benefits of Strategic Thinking
Saving and Creating Time
Strategies for Effective Communication
Persuading an Audience

8: Website Optimisation, eCommerce, and Social Commerce

Learn how to masterfully integrate the buyer’s journey and enhance user experience (UX) to create highly effective websites. We cover strategies to build seamless customer interactions that drive eCommerce success through effective customer service solutions.

Build Your Online Presence
How to Design a Website
Website Optimisation and the Buyer’s Journey
Main Pages of a Website
Design Principles
UX and UI
eCommerce Solutions
eCommerce Marketplaces
Website Metrics
A/B Testing for Website Optimisation

9: Analytics with Google Analytics 4 (GA4)

Gain expertise in setting up and configuring GA4, leveraging AI-enhanced tools to analyse performance and customer conversion journeys. You’ll also learn how to proficiently monitor digital campaigns for optimal effectiveness.

Google Analytics 4 (GA4) Fundamentals
Analytics, Data Privacy, and Protection
GA4 Account Set-Up
Linking GA4 to Other Tools
Types of GA4 Events
Advanced Custom Events in GA4
Key GA4 Reports
UTM Tracking with URL Builder
Real-Time Data in GA4
Audiences in GA4
AI for Data-Driven Decision-Making for Marketing
AI in Customer Journey Mapping

10: Digital Marketing Strategy

Learn to craft and execute a winning digital marketing strategy, from research and channel selection to setting objectives, budgeting, and creating engaging content.

Marketing Today
Strategy and Return on Investment (ROI)
Thinking Critically About Research
Digital Audit
Strategy and Forecasting
Developing a Marketing Brief
Creative Brief
Working with an Agency
Using a Media Plan
Delivering a Campaign Action Plan

Course Duration

Is there a maximum course completion time?

You’re expected to complete the Certified Digital Marketing Professional course work and exam within six months. This allows you time to fit your studies around work, family life, and other commitments.

If you choose to complete the certification exam (highly recommended), you will be required to book in for an exam date within six months of starting.

Is there a minimum course completion time?

There’s no minimum course completion time. However, there are 31 hours of multimedia-rich video lectures from expert lecturers, interactive quizzes and 10 practical exercises. To make sure you’ve really absorbed the information and had plenty of time to revise with your trainer, we recommend you take at least two to three months.

The time you take to complete your CDMP will depend on your study background, your work experience, and how much time you’ve got. For example, if you’ve studied at a tertiary level before and have work experience in marketing, you may be able to work through the course material more efficiently.

How it works

More than online

You’ll get:

Easy-to-follow course materials
Multimedia video lectures
PDF transcripts
Slide decks
Support from your course trainers (phone, email, Zoom)
A dedicated local admin team on hand to guide you
Student Facebook group

How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.

What support will I get?

Your trainer will be happy to contact you via phone, Zoom or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Course Price

Upfront payment

$2,150

The most cost-effective option. Pay up front and save 20% compared to the total payment plan. Payment options include electronic funds transfer (EFT), credit card (Mastercard or Visa), cheque or cash.

Payment plan

$99.23 per week, paid over 26 weeks (total $2,580)

This option is suitable for students wanting to manage their cash flow. It’s handy if you want to get started right away, but don’t have the full amount on hand. Payment must be made with MasterCard or Visa.

Meet your trainers

Industry experts and thought leaders.

Despina Karatzias
Trainer “Learning is an experience. Everything else is just information.”
- Albert Einstein

I’ve worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market. I penned what I learned in a self-published book, Adventures of a Balloon Girl.

In 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism.

What gets me out of bed in the morning?

Igniting excellence in people! I love spending time with my family and using all the digital tools available to help business and careers grow. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised.

Learn more about Despina

Petra Zink
All our dreams can come true, if we have the courage to pursue them.
– Walt Disney

I’m a certified Personal Branding & Digital Strategist, international Speaker & Consultant and author of the book “Trusted Authority”. I specialise in helping professionals and companies become the Trusted Authorities in their industry.

I’m also the Founder of impaCCCt and The360Talent.Co – both companies are designed to future-proof individuals and organisations through coaching, training and keynotes that make long-lasting change.

I have a podcast called Your Brand. Your Future. I’m an official Forbes Coaches Council Member, and have been featured on forbes.com, the CEO Magazine, news.com.au and multiple podcasts.

What gets me out of bed in the morning?

My students of course!

Learn more about Petra

Please complete the details below. Your dedicated course consultant will be in touch with you shortly.

* Required Fields

Name*

Surname*

Email*

Phone*

State*

Course Category*

Course*

Message (optional)

Tick this box to confirm if you are over 18 years of age

I am over 18 years of age

*Required Fields

This field is hidden when viewing the form

Is course brochure submission

Phone

This field is for validation purposes and should be left unchanged.

Duration	6 months
How it works	Study online. With a difference.
Price	$2,150 \| $99.23 per week (payment plan)
Career opportunities	Digital marketing professional
Course topics	10 modules
Units	Professional certification
Course trainers	Industry experts and thought leaders.
Pathways	University courses.
Entry requirements	No formal prerequisites \| Some equipment needed
Assessments	Certification exam
Start date	Immediately, or whenever you’re ready. Get in touch about enrolling

Certified Digital Marketing Professional (CDMP)

Course overview

Key benefits

Marketing courses

You need a different learning experience.We're ready to deliver.

Expertise

Flexibility

Support

How we rank

Any questions? Ask away!