Digital Display

Duration	7 hours
How it works	Study online. With a difference.
Price	$645
Career opportunities	Digital Marketing Manager \| Paid Ads Specialist
Course topics	Four modules
Course trainers	Industry experts and thought leaders.
Pathways	Certified Digital Marketing Professional
Entry requirements	No formal prerequisites \| Some equipment needed
Assessments	One hour online exam.
Start date	Immediately or whenever you're ready. Enrol now

Key Benefits

Recognised certification

When you complete a short course with us, you’ll receive a globally recognised certification through the Digital Marketing Institute. The leader in all things digital marketing around the globe.

Learn from the best

With our course facilitators being recognised industry experts and leaders in digital marketing, you can be assured you’re learning from the best of the best and gaining exclusive insights.

Get promoted

Serious digital marketers know that the world of digital marketing is always changing. So by keeping your skills up to date and having a globally recognised certification you’ll stand out.

Get local support

With our support team based in Australia, we’re equipped to provide you with the support you need right when you need it.

Course Accreditation

Specialisations

Course Assessments

There’s just one exam, and you can do it online from home. The exam contains 40 multiple-choice questions, and you’ll need to get a passing grade here to get your associate-level certification.

Career Opportunities

The Digital Display course has been created for marketers who want to upskill quickly. It is also perfectly suited to as marketing and admin all-rounders, business owners and managers, and sales staff. If you’re going to have an active role with your brand in leading and working on digital display campaigns, this course will give you the confidence to succeed.

Key opportunities include:

Digital Marketing Manager
Paid Ads Specialist

Pathways

If you’d like to expand your knowledge of digital marketing outside of the digital display field, we have a range of short courses to help you build towards the marketing career of your dreams.

Or perhaps you want to go all in and sign up for our diploma or certificate IV courses.

Either way, there’s plenty you can do with your new skills.

Entry requirements

You will need access to the following equipment to successfully complete the course:

A laptop or PC with the following minimum specifications:

Microsoft Office (2009 or later)
Access to the internet (minimum ADSL 2+)

Course Topics

Module 1

Project Management and Planning an Advertising Campaign (1hr 6min)

Before you implement your display campaign, you need a solid plan to set you up for success. In this module, we’ll take you through how you can scope out a digital advertising campaign using great project management skills.

We take you through the fundamentals of digital display marketing and provide you with toolkits for campaign briefs, a digital media plan, calendar template and a content and channel matrix template.

Module 2

Creativity and Preparing an Advertising Campaign (2hr 1min)

Knowing the different platforms you will be advertising on is essential to ensuring you hit all of your campaign targets. In this module, we’ll get you developing your creative skills so you can feel confident preparing great looking advertising content that gets people clicking and buying.

We will cover the essentials of how to set up a display advertising campaign, how to tap into your creativing and understand the basics of graphic design principles and how you can get started on cost-effective video content for your brand.

Module 3

Creating a Display Advertising Campaign (2hr 0min)

With a plan and your creative content now developed, we get to the fun part. Actually putting your campaign out into the world. In this module, we’ll explore strategy, creation and targeting basics for you to create a campaign that works.

We’ll cover the essentials of creating a display advertising campaign and how to have effective targeting and bidding. Then will touch on programmatic advertising and using google ads for video.

Module 4

Data, Collaboration, and Optimising Campaigns (2hr 19min)

In this final module you’ll round out your display ad knowledge with a focus on how you can make the most of your campaign data. You’ll discover how to work collaboratively on campaigns and get clear on what story your reporting is telling.

We explore the topics of measuring and optimising display advertising campaigns and give you tips on working with others and how you can re-engage your audience. A case study of best practice in a digital agency is also included.

Course Duration

This course is designed to be completed within 7 hours.

There is no minimum timeframe to complete this course. Students who are highly motivated and well organised can complete the full course at an accelerated pace.

The key factors that influence course completion are a student’s experience, time availability, how fast you work and how committed you are.

How it works

More than online

You’ll get:

4 Interactive Modules
Associate Level Certification
7 Hours self-paced learning content
FREE DMI Membership included
Practical Toolkits and Templates

How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.

What support will I get?

Your trainer will be happy to contact you via phone, Zoom, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Course Price

Upfront payment

$6,45 (total)

Payment options include electronic funds transfer (EFT), credit card (Mastercard or Visa), cheque or cash.

Meet your trainers

Industry experts and thought leaders.

Despina Karatzias
Trainer “Learning is an experience. Everything else is just information.”
- Albert Einstein

I’ve worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market. I penned what I learned in a self-published book, Adventures of a Balloon Girl.

In 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism. Creating and delivering these programs to empower business owners and marketing professionals to be their own media and step up their marketing greatness fills me up.

What gets me out of bed in the morning?

Igniting excellence in people! I love spending time with my family and using all the digital tools available to help business and careers grow. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised.

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