There are lots of reasons to be excited about your future in marketing. Marketing is a broad skill set that’s critical for businesses in all industries. Not to mention non-profits. Whether you want to conquer the corporate world or champion a charity you believe in, a marketing qualification will help open up the opportunities you’ve been chasing.
Skilled marketers are in demand all over the world. So if you’ve been dreaming of living and working overseas, becoming a marketing professional could quite literally take you where you want to go. There are also plenty of opportunities right here in Australia. For example, according to government projections, the advertising services industry is set to grow by over 13% by 2022*.
Interested in lots of different disciplines? Want real variety in your career? You’ve come to the right place. From consumer behaviour data analysis to persuasive writing, strategy and budget planning, studying marketing really lets you flex every part of your mind. You’ll be able to take your skills to a variety of different roles. Diploma graduates work in a wide range of roles across many industries including as marketing and communication assistants to digital marketing coordinators and social media marketing managers. The Diploma course can also be a pathway to further study at university level. Pursue your newfound love of creative writing, data science, brand strategy – it’s up to you.
Social media insights
The average large business spend on social media went up 50% from 2012-2017**.
Senior social media managers in Australia earn $70,000-$130,000 a year***.
The median salary for a social media manager is $75,000 a year***.
All this adds up to an exciting future for potential professional social media managers – like you.
The uptake of social media amongst businesses isn’t slowing down in 2018. More businesses are establishing a social media presence for the first time. Many more are growing their social budgets, posting more often, and producing higher quality content. But social media management isn’t something you can just pick up. It’s incredibly data-driven, creative, and disciplined. You can get in on the ground level of this growth by formalising your social smarts with a Diploma-level qualification from Monarch Institute.
Don’t want to be a full time social media manager? No worries. The Diploma can help you add strings to your bow that’ll help you stand out as a general marketing professional. After all, many reports suggest that businesses – especially smaller ones – are still more likely to handle their social media marketing internally. Being able to handle social media responsibilities, and deliver measurable results, is a plus for potential employers. And the variety of tasks will keep you on your toes.
*Labour Market Information Portal, Australian Government Department of Employment
**Sensis Social Media Report 2017
***Hudson Salary Guide 2017 (Marketing & Communications)