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Industry insights

Marketing insights
Digital marketing employment/positions projection Up 22% to 2024
Earnings (Average full time earnings) $1,644 per week
Currently employed in Australia 722,700 professionals
Planning to invest in social media marketing 74% of marketers *PwC Industry Sectors Outlook Report, 2021

Marketing insights

There are lots of reasons to be excited about your future in marketing. Marketing is a broad skill set that’s critical for businesses in all industries. Not to mention non-profits. Whether you want to conquer the corporate world or champion a charity you believe in, a marketing qualification or short course will help open up the opportunities you’ve been chasing.

Interested in lots of different disciplines? Want real variety in your career? You’ve come to the right place. From consumer behaviour data analysis to persuasive writing, strategy and budget planning, studying marketing really lets you flex every part of your mind. You’ll be able to take your skills to a variety of different roles.

More opportunities than ever

Certificate IV and diploma  graduates work in a wide range of roles across many industries including as marketing and communication assistants to digital marketing coordinators and social media marketing managers. Monarch’s marketing courses can also be a pathway to further study at university level. Pursue your newfound love of creative writing, data science, brand strategy – it’s up to you.

Sources:

Labour Market Information Portal

Hudson Salary Guide 2022 (Marketing & Communications)

Meet your trainers

You'll be guided and supported by experts and thought leaders
Despina Karatzias
Trainer “Learning is an experience. Everything else is just information.”
- Albert Einstein

I’ve worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market.  I penned what I learned in a self-published book, Adventures of a Balloon Girl.

In 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism. Creating and delivering these programs to empower business owners and marketing professionals to be their own media and step up their marketing greatness fills me up.

What gets me out of bed in the morning?

Igniting excellence in people! I love spending time with my family and using all the digital tools available to help business and careers grow. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised.

Kellie Barrett
Trainer “Whatever you do, do it well. Do it so well that when people see you do it, they will want to
bring others and show them how well you do what you do.”
- Walt Disney

I’ve had diverse roles from direct customer service, visitor information, public programs development and interpretive centres, advertising, promotion, graphic design, workshop facilitation, strategic planning and submission writing, product and destination management. This breadth of experience has helped me to gather knowledge of integrated campaign development and creative production across all touch points from concept right through to final result, including print, digital and multi-platform outputs.

I embrace imagination, innovation and creativity., and to seek out ways to think outside the box.

What gets me out of bed in the morning?

Miss Mabel Pea, the puppy! I no longer need an alarm clock…

Petra Zink
 All our dreams can come true, if we have the courage to pursue them.
– Walt Disney

I’m a certified Personal Branding & Digital Strategist, international Speaker & Consultant and author of the book “Trusted Authority”. I specialise in helping professionals and companies become the Trusted Authorities in their industry.

I’m also the Founder of impaCCCt and The360Talent.Co – both companies are designed to future-proof individuals and organisations through coaching, training and keynotes that make long-lasting change.

I recently launched Your Brand. Your Future, a top rated Personal Brand Podcast show. I’m an official Forbes Coaches Council Member, and have been featured on forbes.com, the CEO Magazine, news.com.au and multiple podcasts.

What gets me out of bed in the morning?

My students of course!

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Which marketing course would you like to study?

What profession can take you anywhere in the world, across multiple industries? Where will you get to tackle data science and creative strategy, all in a day’s work? Which profession has a projected employment/positions growth rate 30% higher than the average of all jobs? If you’re reading this, you’re already in the know. Marketing is one of Australia’s fastest growing fields. And to add to the excitement, technology is changing the way it’s done – at an incredible pace.

Stay one step ahead of the game with a marketing qualification that’ll leave you ready to hit the ground running. Find your course below. Not sure which course will suit you best? Get in touch with a Course Consultant today.

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Marketing courses

You need a marketing course that’ll leave you ready to work. Not something that’ll be outdated by the time you graduate. We get it. Monarch Institute’s marketing courses are built to be agile and up to the minute. Our trainers incorporate the latest social platforms and digital tools you’ll use in your everyday work.

Already working in the industry? Or starting to take on marketing responsibilities in your current workplace? With a practical approach to assessments, you can kill two birds with one stone. Create real strategies, campaigns and content you can put in to action in your organisation. Improve your results faster than ever, with awesome in-depth feedback from expert trainers. 

Specialise in a short course from the Digital Marketing Institute (DMI) in social media, SEM, strategy, or sales.  Or just cover all your bases with a nationally recognised qualification that’ll help launch your career. Take the first step today; get in touch with one of our course consultants.

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