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Industry insights

Marketing insights

Employment/positions projection Up 8% to 2023
Earnings (Average full time earnings) $1,644 per week
Currently employed in Australia 722,700 professionals
Received a pay rise after completing the course 53% of graduates Digital Marketing Institute (DMI) Data - Alumni Survey 2017

Marketing insights

There are lots of reasons to be excited about your future in marketing. Marketing is a broad skill set that’s critical for businesses in all industries. Not to mention non-profits. Whether you want to conquer the corporate world or champion a charity you believe in, a marketing qualification will help open up the opportunities you’ve been chasing.

Skilled marketers are in demand all over the world. So if you’ve been dreaming of living and working overseas, becoming a marketing professional could quite literally take you where you want to go. There are also plenty of opportunities right here in Australia. For example, according to government projections, the advertising services industry is set to grow by over 13% by 2022*.

Interested in lots of different disciplines? Want real variety in your career? You’ve come to the right place. From consumer behaviour data analysis to persuasive writing, strategy and budget planning, studying marketing really lets you flex every part of your mind. You’ll be able to take your skills to a variety of different roles. Diploma graduates work in a wide range of roles across many industries including as marketing and communication assistants to digital marketing coordinators and social media marketing managers. The Diploma course can also be a pathway to further study at university level. Pursue your newfound love of creative writing, data science, brand strategy – it’s up to you.

Social media insights

The average large business spend on social media went up 50% from 2012-2017**.

Senior social media managers in Australia earn $70,000-$130,000 a year***.

The median salary for a social media manager is $75,000 a year***.

All this adds up to an exciting future for potential professional social media managers – like you.

The uptake of social media amongst businesses isn’t slowing down in 2018. More businesses are establishing a social media presence for the first time. Many more are growing their social budgets, posting more often, and producing higher quality content. But social media management isn’t something you can just pick up. It’s incredibly data-driven, creative, and disciplined. You can get in on the ground level of this growth by formalising your social smarts with a Diploma-level qualification from Monarch Institute.

Don’t want to be a full time social media manager? No worries. The Diploma can help you add strings to your bow that’ll help you stand out as a general marketing professional. After all, many reports suggest that businesses – especially smaller ones – are still more likely to handle their social media marketing internally. Being able to handle social media responsibilities, and deliver measurable results, is a plus for potential employers. And the variety of tasks will keep you on your toes.

 

 

Sources:


*Labour Market Information Portal, Australian Government Department of Employment


**Sensis Social Media Report 2017


***Hudson Salary Guide 2017 (Marketing & Communications)

Meet your trainers

You'll be guided and supported by experts and thought leaders
Despina Karatzias
Trainer “Learning is an experience. Everything else is just information.”
- Albert Einstein

I have been blessed with a wonderful career in the digital marketing, travel and tourism industry. Over the years I have worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I also managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market. On my 10 year anniversary I reflected on the remarkable transformation of our small ballooning business that grew to a significant sized business and must do experience in Australia. A quintessential sharer of information, to help other small businesses in the tourism industry thrive I penned what I learned in a self published book, Adventures of a Balloon Girl.

The book was a hit and distributed in over 75 retail outlets around Australia including Target. After reflecting on the importance digital marketing has had in my success, in 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism. Creating and delivering these programs to empower business owners and marketing professionals to be their own media and step up their marketing greatness fills me up.

What gets me out of bed in the morning?

Igniting excellence in people. Love spending time with my family. Love using all the digital tools available to help business and careers grow. Love sharing all the digital and social media tools available to help you grow as a professional and I am completely obsessed with empowering business owners and marketers to create their own business growing marketing magic. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised for what the adventures of the day will bring.

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What marketing course would you like to study?

What profession can take you anywhere in the world, across multiple industries? Where will you get to tackle data science and creative strategy, all in a day’s work? Which profession has a projected employment/positions growth rate 30% higher than the average of all jobs? If you’re reading this, you’re already in the know. Marketing is one of Australia’s fastest growing fields. And to add to the excitement, technology is changing the way it’s done – at an incredible pace.

Stay one step ahead of the game with a marketing qualification that’ll leave you ready to hit the ground running. Find your course below. Not sure which course will suit you best? Get in touch with a course consultant today.

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Marketing courses

You need a marketing course that’ll leave you ready to work. Not something that’ll be outdated by the time you graduate. We get it. Monarch Institute’s marketing courses are built to be agile and up to the minute. Our trainers incorporate the latest social platforms and digital tools you’ll use in your everyday work.

Already working in the industry? Or starting to take on marketing responsibilities in your current workplace? You’ll love how easy it is to fit your study around your current work. And with a practical approach to assessments, you can kill two birds with one stone. Create real strategies, campaigns and content you can put in to action in your organisation. Improve your results faster than ever, with awesome in-depth feedback from expert trainers. Like Despina Karatzias, who’s shared her 10+ years of business growth insights with thousands through her hit book Adventures of a Balloon Girl.  

Specialise in social media, SEM, strategy, or sales.  Or just cover all your bases with a nationally recognised qualification that’ll help launch your career. It’s up to you. Take the first step today; get in touch with one of our course consultants.

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