Industry insights

Marketing insights

Digital marketing employment/positions projection Up 22% to 2024
Earnings (Average full time earnings) $1,644 per week
Currently employed in Australia 722,700 professionals
Planning to invest in social media marketing 74% of marketers *PwC Industry Sectors Outlook Report, 2020

Marketing insights

There are lots of reasons to be excited about your future in marketing. Marketing is a broad skill set that’s critical for businesses in all industries. Not to mention non-profits. Whether you want to conquer the corporate world or champion a charity you believe in, a marketing qualification will help open up the opportunities you’ve been chasing.

Interested in lots of different disciplines? Want real variety in your career? You’ve come to the right place. From consumer behaviour data analysis to persuasive writing, strategy and budget planning, studying marketing really lets you flex every part of your mind. You’ll be able to take your skills to a variety of different roles. Certificate IV and diploma  graduates work in a wide range of roles across many industries including as marketing and communication assistants to digital marketing coordinators and social media marketing managers. Monarch’s marketing courses can also be a pathway to further study at university level. Pursue your newfound love of creative writing, data science, brand strategy – it’s up to you.

More opportunities than ever

The uptake of social media amongst businesses isn’t slowing down. With more people working from home, more businesses are establishing a social media presence for the first time, to reach those customers. Many more are growing their social budgets, posting more often, and producing higher quality content. But social media management isn’t something you can just pick up. It’s incredibly data-driven, creative, and disciplined. You can get in on the ground level of this growth by formalising your social smarts with a diploma-level qualification from Monarch Institute.

Don’t want to be a full time social media manager? No worries. The Diploma can help you add strings to your bow that’ll help you stand out as a general marketing professional. After all, many reports suggest that businesses – especially smaller ones – are still more likely to handle their social media marketing internally. Being able to handle social media responsibilities, and deliver measurable results, is a plus for potential employers. And the variety of tasks will keep you on your toes.




Labour Market Information Portal

Hudson Salary Guide 2020 (Marketing & Communications)

Meet your trainers

You'll be guided and supported by experts and thought leaders
Despina Karatzias
“Learning is an experience. Everything else is just information.”
- Albert Einstein

I’ve worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market.  I penned what I learned in a self-published book, Adventures of a Balloon Girl.

The book was a hit and distributed in over 75 retail outlets around Australia including Target. After reflecting on the importance digital marketing has had in my success, in 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism. Creating and delivering these programs to empower business owners and marketing professionals to be their own media and step up their marketing greatness fills me up.

What gets me out of bed in the morning?

Igniting excellence in people! I love spending time with my family and using all the digital tools available to help business and careers grow. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised for what the adventures of the day will bring!

Kellie Barrett
“Whatever you do, do it well. Do it so well that when people see you do it, they will want to
bring others and show them how well you do what you do.”
- Walt Disney

My work experience is varied – sometimes people ask me “what haven’t you done?”.

I’ve had diverse roles from direct customer service, visitor information, public programs development and interpretive centres, advertising, promotion, graphic design, workshop facilitation, strategic planning and submission writing, product and destination management. This breadth of experience has helped me to gather knowledge of integrated campaign development and creative production across all touch points from concept right through to final result, including print, digital and multi-platform outputs.

I embrace imagination, innovation and creativity., and to seek out ways to think outside the box.

Along with my work experience (and a degree in Marketing), I have continued to educate myself. Recently I fulfilled a dream of studying with The Disney Institute and Walt Disney World in their Business Excellence Program, working on brand development strategies and marketing projects.

What gets me out of bed in the morning?

Miss Mabel Pea, the puppy! I no longer need an alarm clock… Oh, and an aspiration to be the (industry) person I wish I could have relied on to guide and support me through study and work decisions, dilemmas and at times disasters.

Any questions? Ask away!

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What marketing course would you like to study?

What profession can take you anywhere in the world, across multiple industries? Where will you get to tackle data science and creative strategy, all in a day’s work? Which profession has a projected employment/positions growth rate 30% higher than the average of all jobs? If you’re reading this, you’re already in the know. Marketing is one of Australia’s fastest growing fields. And to add to the excitement, technology is changing the way it’s done – at an incredible pace.

Stay one step ahead of the game with a marketing qualification that’ll leave you ready to hit the ground running. Find your course below. Not sure which course will suit you best? Get in touch with a course consultant today.


Marketing courses

You need a marketing course that’ll leave you ready to work. Not something that’ll be outdated by the time you graduate. We get it. Monarch Institute’s marketing courses are built to be agile and up to the minute. Our trainers incorporate the latest social platforms and digital tools you’ll use in your everyday work.

Already working in the industry? Or starting to take on marketing responsibilities in your current workplace? You’ll love how easy it is to fit your study around your current work. And with a practical approach to assessments, you can kill two birds with one stone. Create real strategies, campaigns and content you can put in to action in your organisation. Improve your results faster than ever, with awesome in-depth feedback from expert trainers. Like Despina Karatzias, who’s shared her 10+ years of business growth insights with thousands through her hit book Adventures of a Balloon Girl.  

Specialise in social media, SEM, strategy, or sales.  Or just cover all your bases with a nationally recognised qualification that’ll help launch your career. It’s up to you. Take the first step today; get in touch with one of our course consultants.

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