Marketing insights
There are lots of reasons to be excited about your future in marketing. Marketing is a broad skill set that’s critical for businesses in all industries. Not to mention non-profits. Whether you want to conquer the corporate world or champion a charity you believe in, a marketing qualification will help open up the opportunities you’ve been chasing.
Interested in lots of different disciplines? Want real variety in your career? You’ve come to the right place. From consumer behaviour data analysis to persuasive writing, strategy and budget planning, studying marketing really lets you flex every part of your mind. You’ll be able to take your skills to a variety of different roles. Certificate IV and diploma graduates work in a wide range of roles across many industries including as marketing and communication assistants to digital marketing coordinators and social media marketing managers. Monarch’s marketing courses can also be a pathway to further study at university level. Pursue your newfound love of creative writing, data science, brand strategy – it’s up to you.
More opportunities than ever
The uptake of social media amongst businesses isn’t slowing down. With more people working from home, more businesses are establishing a social media presence for the first time, to reach those customers. Many more are growing their social budgets, posting more often, and producing higher quality content. But social media management isn’t something you can just pick up. It’s incredibly data-driven, creative, and disciplined. You can get in on the ground level of this growth by formalising your social smarts with a diploma-level qualification from Monarch Institute.
Don’t want to be a full time social media manager? No worries. The Diploma can help you add strings to your bow that’ll help you stand out as a general marketing professional. After all, many reports suggest that businesses – especially smaller ones – are still more likely to handle their social media marketing internally. Being able to handle social media responsibilities, and deliver measurable results, is a plus for potential employers. And the variety of tasks will keep you on your toes.
Sources:
Labour Market Information Portal
Hudson Salary Guide 2020 (Marketing & Communications)