Advanced Diploma of Digital Marketing

Duration	Up to two years
How it works	Study online. With a difference.
Price	$3,950 up front \| $182.30 per week (payment plan)
Career opportunities	Digital Marketing Manager \| Marketing Specialist
Course topics	Four modules
Units	Ten nationally recognised units
Course trainers	Industry experts and thought leaders.
Pathways	University courses
Entry requirements	No formal prerequisites \| RPL available \| Some equipment needed
Assessments	Practical \| Written projects
Start date	Immediately or whenever you're ready Get in touch about enrolling

Key Benefits

Get a specialised digital skillset

Learn the concepts and strategies required for a variety of digital marketing specialisations. This includes diving deep into web analytics and data, capturing attention with content, supercharging search results and mastering email marketing to name a few.

Regularly updated course materials

In the fast-paced world of digital marketing, technology is changing rapidly. When you study with Monarch, our course is regularly updated with the most current trends, tools, channels, platforms and more.

Nationally recognised

This qualification is nationally recognised. It’s part of the Australian Qualifications Framework. This means you may be able to use it as a pathway to higher education qualifications at institutions around Australia.

Training in digital tools and software

As you progress through the units, you will learn how to use a range of industry standard digital tools and software used in workplaces today. These will have you ready to hit the ground running and succeed in all kinds of digital marketing roles.

Course Accreditation

You’ll need to complete each of these 10 nationally recognised units of competency in order to be awarded your 10787NAT Diploma of Digital Marketing.

Module 1

Digital marketing fundamentals

DGMANA001 Use web analytics tools to gather data on marketing performance
DGMCON001 Develop and implement a content strategy for digital publication

Module 2

Search engine secrets

DGMSEO001 Build and implement a search engine optimisation strategy
DGMSEM001 Create and manage paid search campaigns

Module 3

Champion of channels

DGMMED003 Build and conduct display and video advertising
DGMMED001 Plan and conduct email marketing
DGMMED002 Plan and conduct marketing through social media

Module 4

Next level skills

DGMWEB001 Optimise a website within a digital marketing strategy
SIRXMKT007 Develop a digital marketing plan / FNSORG501 Develop and manage a budget (clustered)

Specialisations

Course Assessments

The experts who design and deliver our courses (click back to Course Trainers to meet some of them) have developed an assessment framework that’s uniquely designed to help you gain a deep understanding of the material. They’ll give you the kind of knowledge and skills you can use in the real world as a digital marketing operator or manager.

Assessment formats include:

Practical assignments and projects
Research to gain up to date industry information

Career Opportunities

Digital marketing is one of the fastest growing industries in the world, with loads of exciting job opportunities and higher than average salaries. Now more than ever, organisations of all shapes and sizes need digital marketing specialists to navigate the rapidly evolving digital landscape.

Key opportunities include:

Digital Marketing Specialist
Digital Marketing Manager
Digital Marketing Specialist
SEO and SEM Specialist
Social Media Manager
Performance Marketing Manager
Content Strategist
Email Marketing Specialist

*Source: Seek Australia 2022

Pathways

The Advanced Diploma of Digital Marketing will allow you to kickstart your career straight away. But if you want to take your education further, it can also get you on the path to higher education.

An Advanced Diploma can be used to apply or even get course credit for a relevant university degree, like a Bachelor of Digital Marketing.

Ensure you check with the university you’re considering about what your options for entry and course credits, before enrolling with Monarch Institute.

We also have large range of Marketing Short Courses to add on to your marketing education:

Entry requirements

To make sure you get the most out of training with us, the following enrolment process applies:

Once we receive your enrolment, our friendly Course Consultants will touch base to undertake a pre-training review to ensure the training is right for you.
For students without an equal or higher level qualification, there is a short language, literacy and numeracy quiz you complete online.

Entrants into this course would benefit from having:

High-level language, literacy and numeracy levels – sufficient to interpret complex documents, prepare written reports and prepare budget-spread sheets; and
Intermediate level computer literacy skills – sufficient to navigate all digital channels and social media platforms

What equipment will I need?

You will need access to the following equipment to successfully complete the course:

Working computer with Microsoft Office (2016 or later)
Access to the internet
Access to a smart phone, video camera or web camera is required

Am I eligible for recognition of prior learning or credit transfer?

We may be able to take into account relevant knowledge and skills you’ve gained through previous formal or informal training, education and employment. To find out more, refer to our Student Information Handbook by clicking here, or get in touch with one of our friendly Course Consultants.

Course Topics

You’ll need to study a total of 10 units, which are spread out over four modules.

Module 1

Digital marketing fundamentals

There are two things that every digital marketer needs to know about – how to make data-driven decisions, and craft compelling content that customers can’t resist. In your first module, you’ll learn how to use essential web analytics tools like Google Analytics, and develop a killer content strategy for digital platforms.

Module 2

Search engine secrets

For this module you will focus on search engines. These are a key channel for digital marketers today, given Google is the most visited website in the world! Across two units, you will learn all about driving traffic organically with Search Engine Optimisation (SEO) and develop Search Engine Marketing (SEM) skills to set you up as a paid search pro.

Module 3

Champion of channels

Next, you will expand your knowledge and become a digital marketing champion across even more channels and platforms. You’ll learn how to create clickable display and video advertising for platforms like Google Ads and YouTube, and master the art of email marketing. Then you’ll sharpen your social media skills, through perfecting both paid and organic approaches.

Module 4

Next level skills

In this final module, you will gain advanced skills in optimising a website using User experience (UX) and User interface (UI) principles, and test their usability using digital tools. You will also be equipped with the strategic and high-level planning knowledge required to develop complex digital marketing plans and budgets.

Course Duration

This course is designed to be completed within 18 months however Monarch’s training plan allows you to take up to 24 months. You’re expected to complete at least one module every six months.

There is no minimum timeframe to complete this course. Students who are highly motivated and well organised can complete the full course at an accelerated pace.

The key factors that influence course completion are a student’s experience, time availability, how fast they work and how committed they are.

How it works

More than online

You’ll get:

Easy-to-follow course materials
Videos and webinars
Heaps of support from your course trainers (phone, email, Zoom)
A dedicated admin team on hand to guide you
Online assessments
Student Facebook group

How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.

What support will I get?

Your trainer will be happy to contact you via phone, Zoom, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Course Price

Upfront payment

$3,950 (total)

The most cost-effective option. Pay up front and save 20% compared to the total payment plan. Payment options include electronic funds transfer (EFT), credit card (Mastercard or Visa), cheque or cash.

Payment plan

$182.30 per week, paid over 26 weeks (total $4,740)

This option is suitable for people wanting to manage their cash flow. It’s handy if you want to get started right away, but don’t have the full amount on hand. Payment must be made with MasterCard or Visa.

*Fees and units are subject to change.

Meet your trainers

Industry experts and thought leaders.

Despina Karatzias
Trainer “Learning is an experience. Everything else is just information.”
- Albert Einstein

I’ve worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market. I penned what I learned in a self-published book, Adventures of a Balloon Girl.

In 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism. Creating and delivering these programs to empower business owners and marketing professionals to be their own media and step up their marketing greatness fills me up.

What gets me out of bed in the morning?

Igniting excellence in people! I love spending time with my family and using all the digital tools available to help business and careers grow. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised.

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Digital marketing education. Study online today.