Social Media Marketing

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Social Media Marketing

Short Course

  • Fast-track your social media marketing skills
  • Get job-ready and a globally recognised certification
  • Delivered 100% online, in bite-sized learning units
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Duration 14 Hours
How it works Study online. With a difference.
Price $645
Career opportunities Social Media Manager | Digital Marketer
Course topics Five modules
Course trainers Industry experts and thought leaders
Pathways Certified Digital Marketing Professional
Entry requirements No formal prerequisites | Some equipment needed
Assessments One hour online exam
Start date Immediately or whenever you're ready
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Social Media Marketing

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Key Benefits

Be the face of your brand

Social media is more often than not the first contact a brand has with a customer. It’s a powerful position.

Globally recognised course

Once you’ve completed the course, you’ll get a globally recognised certificate which means you can work for a global company with a great social media presence.

Be supported by experts and industry leaders

The course features exclusive insights from industry leaders and subject matter experts who, just like you, are looking to the future. And Monarch is Australian based so you get local support when you need it.

Self-paced learning

Online only means you can study when, where and how it suits you. Use all that extra time to scroll social media!

Course Accreditation


Course Assessments

There’s just one exam, and you can do it online from home. The exam contains 40 multiple-choice questions, and you’ll need to get a passing grade here to get your associate-level certification.

Career Opportunities

Every global brand has a social media presence. It’s not even a question of ‘do we need to be on this or that platform or app. It’s simply a given. Therefore, there’s no reason you can’t work for any brand you want to work with. Big, small or your own business.

Key opportunities include:


This social media marketing short course can be paired perfectly with many other courses we offer. With so many to choose from, globally recognised certificates and diplomas, a combination of courses could lead you to the social media job of your dreams.

Check out the course pages for more info or contact us and chat to the course consultant.

Entry requirements

You will need access to the following equipment to successfully complete the course:

A laptop or PC with the following minimum specifications

Course Topics

Module 1

Revealing Insight: Social Customers (2hr 5min)

We like to think we know our customers. But do we really? Have their needs changed or has your product changed? As we grow with our customer base, we need to take the time to get to know them again.

The customer who engages with you on social media is different to those who go straight to your website. They expect something from you or your brand. Otherwise, they wouldn’t be there. Make sure you know what this is and how to give it to them.

Module 2

Social Content: Brand Storytelling (2hr 17min)

Your brand story is who you are. It’s real, it’s authentic and it’s why your customers love you and keep coming back for more. A good brand story told across multiple social media platforms should seem effortless.

It’s important to revisit your social media content and to track what’s working. People change, as do their needs. Make sure your brand leaves space open for feedback (good and bad) and that you address it with integrity and good faith.

Module 3

Creativity: Designing Social Content (2hr 26min)

All social media managers want their social media to be the gold standard. The brand that everyone else copies. A strong social media presence can turn a brand’s fortunes around in a heartbeat.

But catching a customer’s eye and making them stick around (and buy what you’re selling) takes time, thought and energy. Strong, striking design that tells your audience who you are without even a single word is the stuff of social media dreams.

Module 4

Thinking Strategically: Social Sharing (2hr 43min)

Understanding what people want to see is one thing. Researching your audience and customers and understanding what makes them want to share your social media is another.

While this can sometimes be a little bit of luck, most of the time it’s a carefully planned and perfectly executed social media strategy at play. Knowing what makes your audience react, like and share helps build engagement and reach.

Module 5

Social Selling: CX and Social Communities (3hr 17min)

How your customers interact with your social media may be the easiest way to understand them. You’ve been given the gift of direct access, so talk to them, ask them what they want and then listen to everything they have to say. The good, the bad and especially the indifferent.

Brands who develop close, intimate relationships with their customers rarely have to worry about them going to a competitor. People engage with brands they love. And this can often start with their social media manager.

Course Duration

This course is designed to be completed within 14 hours.

There is no minimum timeframe to complete this course. Students who are highly motivated and well organised can complete the full course at an accelerated pace.

The key factors that influence course completion are a student’s experience, time availability, how fast they work and how committed you are.

How it works

More than online

You’ll get:

How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.

What support will I get?

Your trainer will be happy to contact you via phone, Zoom, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Course Price

Upfront payment

$645 (total)

Payment options include electronic funds transfer (EFT), credit card (Mastercard or Visa), cheque or cash.

Meet your trainers

Industry experts and thought leaders
Despina Karatzias
“Learning is an experience. Everything else is just information.”
- Albert Einstein

I’ve worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market.  I penned what I learned in a self-published book, Adventures of a Balloon Girl.

In 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism. Creating and delivering these programs to empower business owners and marketing professionals to be their own media and step up their marketing greatness fills me up.

What gets me out of bed in the morning?

Igniting excellence in people! I love spending time with my family and using all the digital tools available to help business and careers grow. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised.

Any questions? Ask away!