Module 1
Revealing Insight: Social Customers (2hr 5min)
We like to think we know our customers. But do we really? Have their needs changed or has your product changed? As we grow with our customer base, we need to take the time to get to know them again.
The customer who engages with you on social media is different to those who go straight to your website. They expect something from you or your brand. Otherwise, they wouldn’t be there. Make sure you know what this is and how to give it to them.
Module 2
Social Content: Brand Storytelling (2hr 17min)
Your brand story is who you are. It’s real, it’s authentic and it’s why your customers love you and keep coming back for more. A good brand story told across multiple social media platforms should seem effortless.
It’s important to revisit your social media content and to track what’s working. People change, as do their needs. Make sure your brand leaves space open for feedback (good and bad) and that you address it with integrity and good faith.
Module 3
Creativity: Designing Social Content (2hr 26min)
All social media managers want their social media to be the gold standard. The brand that everyone else copies. A strong social media presence can turn a brand’s fortunes around in a heartbeat.
But catching a customer’s eye and making them stick around (and buy what you’re selling) takes time, thought and energy. Strong, striking design that tells your audience who you are without even a single word is the stuff of social media dreams.
Module 4
Thinking Strategically: Social Sharing (2hr 43min)
Understanding what people want to see is one thing. Researching your audience and customers and understanding what makes them want to share your social media is another.
While this can sometimes be a little bit of luck, most of the time it’s a carefully planned and perfectly executed social media strategy at play. Knowing what makes your audience react, like and share helps build engagement and reach.
Module 5
Social Selling: CX and Social Communities (3hr 17min)
How your customers interact with your social media may be the easiest way to understand them. You’ve been given the gift of direct access, so talk to them, ask them what they want and then listen to everything they have to say. The good, the bad and especially the indifferent.
Brands who develop close, intimate relationships with their customers rarely have to worry about them going to a competitor. People engage with brands they love. And this can often start with their social media manager.
