Paid Search (PPC)

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Paid Search (PPC)

Short Course

  • Understand the fundamentials of pay-per-click advertising
  • Learn how to optimise the results
  • Study online and gain a certification from the DMI
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Duration 10 Hours
How it works Study online. With a difference.
Price $645
Career opportunities PPC Manager | Digital Marketer
Course topics Four modules
Course trainers Industry experts and thought leaders
Pathways Certified Digital Marketing Professional | Cert IV
Entry requirements No formal prerequisites | Some equipment needed
Assessments One hour online exam
Start date Immediately or whenever you're ready
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Key Benefits

Worldwide recognised certificate

This short course is a globally recognised certification that will have your resume or Linkedin profiles standing out from the crowd. The certification is through the Digital Marketing Institute.

Go at your own pace

Not everyone learns the same way, so we’ve created an online self-paced course allowing you to learn in a way that suits you. Devour all the content in one go or break it up into bite sized chunks.

Recognised experts

Take the chance to learn from some of the best digital marketers and gain exclusive insights and practical tips to take your paid media skills to the next level.

Local support available

Our team is based right where you are, here in Australia. So if you ever need any support or guidance we’re only a call or click away.

Course Accreditation


Course Assessments

There’s just one exam, and you can do it online from home. The exam contains 40 multiple-choice questions, and you’ll need to get a passing grade here to get your associate-level certification.

Career Opportunities

While this course is great for digital marketers, it’s not just designed for seasoned professionals. Designed for the beginner, this course makes the perfect choice for business owners and managers who are looking to get a good grasp on getting more from their PPC spend. Sales professionals and marketing all-rounders can upskill fast and get a solid understanding of how PPC fits into a sales funnel.

Key opportunities include:


Did you enjoy upskilling in paid ads, but still have the itch to learn more in the diverse field of digital marketing? With a range of short courses to choose from Monarch is sure to have another course that can see you grow your expertise as a well-rounded marketer.

If you want to dive all in, then our Diplomas and Certificates could be the smart choice for you.

Entry requirements

You will need access to the following equipment to successfully complete the course:

A laptop or PC with the following minimum specifications

Course Topics

Module 1

Search Marketing and eCommerce (1hr 31min)

This module begins with a look at eCommerce in general and how it can help you to develop hyoruexperice in both PPC and search marketing in a practical and actionable way.

We’ll share an overview of how you can strike the right balance between paid versus organic search and explore the best alternatives to Google Analytics. You also learn about the best eCommerce platforms and have a quick guide to nailing Google Shopping.

Module 2

Productivity and Creating Optimised Campaigns (1hr 48min)

Once you’ve got the core foundations of PPC down pat, we move on to learning about how you can optimise your campaign and make your PPC spend go further. This module will help you understand how you can hit your campaign goals faster and boost your overall productivity.

Topics covered in this unit include how you can increase your productivity at work and how to create a campaign based on profitable keywords. You’ll also be armed with a PPC campaign toolkit.

Module 3

Managing and Improving Campaigns (2hr 10min)

When it comes to PPC campaigns, there is usually no set and forget. Instead you want to be continually improving and streamlining your budget to ensure the best return on investment. In this module, we take a look at how you can manage and improve your campaigns in real time.

We’ll go into the specifics of managing a campaign budget and how you can optimise your paid search campaign. A media budget tracker is also provided.

Module 4

Visualising and Presenting Results (2hr 45min)

Now you’ve got all the knowledge you need to run a successful campaign, it’s time to share your awesome results with relevant stakeholders. In this module, we share our best tips on how you can create reports that are sure to impress. We share practical examples on how you can use charts and visualisations to share the full picture on any marketing campaign’s success.

This unit goes into detail not just about how to prepare a report but also covers the best analytics tools for digital marketing. And it arms you with advice on how you can improve your presentation skills for maximum effect.

Course Duration

This course is designed to be completed within 8 hours.

There is no minimum timeframe to complete this course. Students who are highly motivated and well organised can complete the full course at an accelerated pace.

The key factors that influence course completion are a student’s experience, time availability, how fast you work and how committed you are.

How it works

More than online

You’ll get:

How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.

What support will I get?

Your trainer will be happy to contact you via phone, Zoom, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Course Price

Upfront payment

$645 (total)

Payment options include electronic funds transfer (EFT), credit card (Mastercard or Visa), cheque or cash.

Meet your trainers

Industry experts and thought leaders
Despina Karatzias
“Learning is an experience. Everything else is just information.”
- Albert Einstein

I’ve worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market.  I penned what I learned in a self-published book, Adventures of a Balloon Girl.

In 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism.

What gets me out of bed in the morning?

Igniting excellence in people! I love spending time with my family and using all the digital tools available to help business and careers grow. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised.

Learn more about Despina

Any questions? Ask away!