Module 1
Search Marketing and eCommerce (1hr 31min)
This module begins with a look at eCommerce in general and how it can help you to develop hyoruexperice in both PPC and search marketing in a practical and actionable way.
We’ll share an overview of how you can strike the right balance between paid versus organic search and explore the best alternatives to Google Analytics. You also learn about the best eCommerce platforms and have a quick guide to nailing Google Shopping.
Module 2
Productivity and Creating Optimised Campaigns (1hr 48min)
Once you’ve got the core foundations of PPC down pat, we move on to learning about how you can optimise your campaign and make your PPC spend go further. This module will help you understand how you can hit your campaign goals faster and boost your overall productivity.
Topics covered in this unit include how you can increase your productivity at work and how to create a campaign based on profitable keywords. You’ll also be armed with a PPC campaign toolkit.
Module 3
Managing and Improving Campaigns (2hr 10min)
When it comes to PPC campaigns, there is usually no set and forget. Instead you want to be continually improving and streamlining your budget to ensure the best return on investment. In this module, we take a look at how you can manage and improve your campaigns in real time.
We’ll go into the specifics of managing a campaign budget and how you can optimise your paid search campaign. A media budget tracker is also provided.
Module 4
Visualising and Presenting Results (2hr 45min)
Now you’ve got all the knowledge you need to run a successful campaign, it’s time to share your awesome results with relevant stakeholders. In this module, we share our best tips on how you can create reports that are sure to impress. We share practical examples on how you can use charts and visualisations to share the full picture on any marketing campaign’s success.
This unit goes into detail not just about how to prepare a report but also covers the best analytics tools for digital marketing. And it arms you with advice on how you can improve your presentation skills for maximum effect.