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Short Course

  • Reduce your cart abandonement rates
  • Understand how to delive the right message to the right customer
  • Get practical advice on writing for eComm sites
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Duration 11 Hours
How it works Study online. With a difference.
Price $645
Career opportunities eComm Marketer | Small business owner
Course topics 5 modules
Course trainers Industry experts and thought leaders
Pathways Certified Digital Marketing Professional
Entry requirements No formal prerequisites | Some equipment needed
Assessments One hour online exam
Start date Immediately or whenever you're ready
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Key Benefits

Globally recognised course

Once you’ve completed the course, you’ll receive a globally recognised certificate.

Be supported by experts and industry leaders

The course features exclusive insights from industry leaders and subject matter experts

Self paced learning

Online only means you can study when (and where) it suits you. No face-to-face learning. Ever.

Local support available

Monarch is Australian based so you get local support when you need it.

Course Accreditation


Course Assessments

There’s just one exam, and you can do it online from home. The exam contains 40 multiple-choice questions, and you’ll need to get a passing grade here to get your associate-level certification.

Career Opportunities

With deep insight into both the customer and user experience, and understanding how to harness and optimise these interactions, you’re perfectly positioned for a career as:

Key opportunities include:


This eCommerce short course is a great foundation for our longer courses. Our variety of short courses, globally recognised certificates and diplomas could be your next great step into your dream job.

Check out the course pages for more info or contact us and chat to the course consultant.

Entry requirements

You will need access to the following equipment to successfully complete the course:

A laptop or PC with the following minimum specifications

Course Topics

Module 1

Websites and UX (2hr 56min)

Website design is a key reason customers will decide to buy from you or buy from your competitor. That’s why a user-friendly design is a critical element of a good website. This module covers user experience (UX) and customer experience (CX) alongside other key eCommerce website features that will turn your customers from browsers into buyers.

No more abandoned carts in aisle 5!

The Practical Guide to writing to UX Writing for eCommerce Sites is yours to keep.

Module 2

SEM and Sales Channels (2hr 37min)

There’s no point to a stunning website if nobody can find you. In this module, you’ll learn how to use search marketing and social media to reach the customers who are ready to buy what you’re selling.

Module two helps you gain an in-depth understanding of inbound channels. Learn how to create SEO and let your social media channels do the heavy lifting for you. Driving sales with affiliates, using automation and even how to optimise a paid search campaign, it’s all here.

The content and channel matrix templates are yours to keep.

Module 3

Traffic, Awareness and Consideration Channels (1hr 37min)

There’s as many ways a customer will find their way to your website as there are the channels they took to get there. As the channels impact their readiness to buy, you need to find the best channels for all your customer avatars.

Module three covers inbound channels, such as your SEO content and social media as well as your outbound channels, display and video advertising and we’ll show you the only social media metrics you need to focus on.

This module includes a full digital marketing budget toolkit and a buyer persona template to keep.

Module 4

Conversion Rate Optimisation (2hr 12min)

Learn how to make a delighted customer from a scrolling browser by maximising your conversion rates and understanding your website analytics. We’ll show you how to spot (and create) website conversion opportunities, how to optimise these conversions and how to reduce those abandoned cart rates. Because nobody likes an abandoned cart!

A channel performance tracker, funnel conversion reporting toolkit and the all important target and KPI’s toolkits are yours to keep.

Derek Liddy shares omni-channel marketing insights.

Module 5

Improving the Customer Experience (1hr 59min)

Nobody wants unhappy customers. From first contact to delighted, satisfied customer who’ll be back from more, the customer experience (CX) is a journey.

This fifth and final module brings everything together, encouraging you to think outside the box and be creative so even your basic CX will enhance the customer experience.

Your toolkits to keep will include a full year calendar template and a seasonal planning checklist and calendar. Really helpful if the bulk of your sales are seasonally driven.

Now you’re almost done, you’re ready to dig right into optimising your eCommerce website with design and UX.

Course Duration

This course is designed to be completed within 11 hours.

There is no minimum timeframe to complete this course. Students who are highly motivated and well organised can complete the full course at an accelerated pace.

The key factors that influence course completion are a student’s experience, time availability, how fast they work and how committed you are.

How it works

More than online

You’ll get:

How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.

What support will I get?

Your trainer will be happy to contact you via phone, Zoom, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Course Price

Upfront payment

$645 (total)

Payment options include electronic funds transfer (EFT), credit card (Mastercard or Visa), cheque or cash.

Meet your trainers

Industry experts and thought leaders
Despina Karatzias
“Learning is an experience. Everything else is just information.”
- Albert Einstein

I’ve worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market.  I penned what I learned in a self-published book, Adventures of a Balloon Girl.

In 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism.

What gets me out of bed in the morning?

Igniting excellence in people! I love spending time with my family and using all the digital tools available to help business and careers grow. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised.

Learn more about Despina

Any questions? Ask away!