Diploma of Marketing and Communication

Duration	Up to two years
How it works	Study online. With a difference.
Price	$3,100 up front \| $143.08 per week (payment plan)
Career opportunities	Sales Manager \| PR Team Leader
Course topics	Four modules
Units	12 nationally recognised units
Course trainers	Industry experts and thought leaders.
Pathways	10787NAT Advanced Diploma of Digital Marketing
Entry requirements	Two years equivalent work experience or BSBSS00107 Marketing and Communication Foundations Skill Set
Assessments	Written and practical assessments
Start date	Immediately, or whenever you’re ready. Get in touch about enrolling

Key Benefits

Industry knowledge

Develop a comprehensive understanding of the marketing industry so that you can feel comfortable entering into any role. From public relations to digital marketing to project management, you’ll be ready to take it all on.

Transferable skills

The transferable nature of the skills you’ll acquire means that you’ll be prepared for a variety of different industries, making you a versatile and sought-after professional.

Nationally recognised

The Diploma of Marketing and Communication is nationally recognised. So not only will it help you accelerate your career, you may be able to use it as part of your pathway to higher education. Just check with the uni of your choice before you enrol.

Course Accreditation

Units

Module 1

Conduct Market Research

BSBWRT411 Write complex documents
BSBMKG543 Plan and interpret market research
BSBMKG435 Analyse consumer behaviour

Module 2

Develop Marketing Content

BSBMKG555 Write persuasive copy
BSBCMM511 Communicate with influence
BSBCRT512 Originate and develop concepts

Module 3

Plan Marketing Activities

BSBMKG541 Identify and evaluate marketing opportunities
BSBMKG552 Design and develop marketing communication plans
SIRXMKT007 Develop a digital marketing plan

Module 4

Undertake Marketing Activities

BSBPMG430 Undertake project work
BSBMKG542 Establish and monitor the marketing mix
BSBMKG551 Create multi platform advertisements for mass media

Specialisations

Course Assessments

The good news is there are no exams.

The experts who design and deliver our courses (click back to Course trainers to meet some of them) have developed an assessment framework that’s uniquely designed to help you gain a deep understanding of the material. They’ll give you the kind of knowledge and skills you can use in the real world. Assessment formats include:

Written
Practical
Video

Career Opportunities

Key opportunities include:

Sales Manager
Product Manager
Public Relations Manager
Marketing Manager
Campaign Manager
Marketing Coordinator
Marketing Team Leader

Looking to grow your career in marketing and communications? With great opportunities, good salaries, and lot’s of transferable skills, the marketing industry has become one of the fastest growing industries world-wide.

Your marketing career might take you online, where you create digital and social media content for the brands you know and love. It might be in public relations, creating media buzz for a local business, charity, or non-profit. You could even end up managing the whole marketing strategy for a global company.

Your marketing dreams are within reach with the Diploma of Marketing and Communication!

Pathways

The Advanced Diploma of Digital Marketing is a great pathway for students looking to get specialist education in digital marketing after completing the Diploma of Marketing and Communication. During this course, you’ll get plenty of opportunities to practice the tasks and decision-making responsibilities which you’ll refine in an Advanced Diploma level course.

The Advanced Diploma of Digital Marketing will be available through Monarch Institute soon.

The Diploma is also a great way to get a grasp of marketing tasks and skills you’ll need before you take on a Bachelor of Marketing at uni.

We also have large range of Marketing Short Courses to add on to your marketing education:

Entry requirements

Before starting the BSB50620 Diploma of Marketing and Communication, you’ll need to have completed the BSB42415 Certificate IV in Marketing and Communication or hold these units or their equivalent*:

BSBCMM411 Make presentations
BSBCRT412 Articulate, present and debate ideas
BSBMKG433 Undertake marketing activities
BSBMKG435 Analyse consumer behaviour
BSBMKG439 Develop and apply knowledge of communications industry
BSBWRT411 Write complex documents

OR you’ll need to have two years’ equivalent full-time relevant work experience.

*You will need to send to us a transcript, record of results or statement of attainment showing the units you have completed. If you hold the actual qualification, you will need to also send us a copy of your certificate.

To make sure you get the most out of training with us, the following enrolment process applies:

Once we receive your enrolment, our friendly course consultants will touch base to undertake a pre-training review to ensure the training is right for you.
For students without an equal or higher level qualification, there is a short language, literacy and numeracy quiz you complete online.

What equipment will I need?

You will need access to the following equipment to successfully complete the course:

Working computer with Microsoft Office (2016 or later)
Access to the internet
Access to a smart phone, video camera or web camera is required

Am I eligible for recognition of prior learning or credit transfer?

We may be able to take into account relevant knowledge and skills you’ve gained through previous formal or informal training, education and employment. To find out more, refer to our Student Information Handbook by clicking here, or get in touch with one of our friendly Course Consultants.

Course Topics

Module 1

Conduct Market Research

To be a great marketer, you must first be able to understand your market and customers. For this first module, you’ll learn how to:

Understand the modern marketing landscape
Research your market and get a competitive edge
Analyse findings and make data-driven decision
Prepare professional reports and presentations
Get to know your customers and what makes them tick

Module 2

Develop Marketing Content

Once you know who you’re directing your marketing to, you’ll need to be able to engage with them effectively – which is where marketing content comes in! This module will teach you how to:

Write copy and messaging that makes an impact
Communicate and negotiate with influence
Identify marketing issues and come up with solutions
Develop innovative and relevant campaign concepts
Evaluate how effective the content or campaigns are

Module 3

Plan Marketing Activities

All good marketing is backed by thorough research and planning. In this module, you’ll learn how to identify the types of marketing you should do and plan for them accordingly. This includes how to:

Identify marketing opportunities that will be effective
Plan marketing activities in a considered way
Understand digital marketing solutions and tools
Put together professional marketing plan documents
Make the most of your marketing budget

Module 4

Undertake Marketing Activities

For this final module, you’ll put all your new marketing knowledge into action. As a final step in your marketing journey, you’ll learn how to:

Plan, develop, and contribute to projects
Work with a variety of people to bring your ideas to life
Identify and define the best possible marketing strategies
Create impressive advertising campaigns for mass media
Monitor how successful your marketing activities are

Course Duration

This course is designed to be completed within 12 months, however Monarch’s training plan allows you to take up to 24 months.

There is no minimum timeframe to complete this course. Students who are highly motivated and well organised can complete the full course at an accelerated pace.

The key factors that influence course completion are a student’s experience, time availability, how fast they work and how committed they are!

How it works

More than online

You’ll get:

Easy-to-follow lessons
Heaps of support from your trainer (phone, email, Zoom, Facebook)
A dedicated admin team on hand to guide you
Online assessments
Student Facebook group

How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.

What support will I get?

Your trainer will be happy to contact you via phone, Zoom, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss your learning journey with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Course Price

Upfront payment

$3,100

The most cost-effective option. Pay up front and save 20% compared to the total payment plan. Payment options include electronic funds transfer (EFT), credit card (Mastercard or Visa), cheque or cash.

Payment plan

$143.08 per week, paid over 26 weeks (total $3,720)

This option is suitable for students wanting to manage their cash flow. It’s handy if you want to get started right away, but don’t have the full amount on hand. Payment must be made with MasterCard or Visa.

*Fees and units are subject to change.

Meet your trainers

Industry experts and thought leaders.

Despina Karatzias
Trainer “Learning is an experience. Everything else is just information.”
- Albert Einstein

I’ve worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market. I penned what I learned in a self-published book, Adventures of a Balloon Girl.

In 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism. Creating and delivering these programs to empower business owners and marketing professionals to be their own media and step up their marketing greatness fills me up.

What gets me out of bed in the morning?

Igniting excellence in people! I love spending time with my family and using all the digital tools available to help business and careers grow. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised.

Kellie Barrett
Trainer “Whatever you do, do it well. Do it so well that when people see you do it, they will want to
bring others and show them how well you do what you do.”
- Walt Disney

I’ve had diverse roles from direct customer service, visitor information, public programs development and interpretive centres, advertising, promotion, graphic design, workshop facilitation, strategic planning and submission writing, product and destination management. This breadth of experience has helped me to gather knowledge of integrated campaign development and creative production across all touch points from concept right through to final result, including print, digital and multi-platform outputs.

I embrace imagination, innovation and creativity and to seek out ways to think outside the box.

What gets me out of bed in the morning?

Miss Mabel Pea, the puppy! I no longer need an alarm clock…

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Marketing & communication education. Study online today.