AI in Digital Marketing

Duration	5.5 Hours
How it works	Study online. With a difference.
Price	$645
Career opportunities	AI Specialist \| Digital Marketer
Course topics	Four modules
Course trainers	Industry experts and thought leaders
Pathways	Certified Digital Marketing Professional \| Cert IV
Entry requirements	No formal prerequisites \| Some equipment needed
Assessments	One hour online exam
Start date	Immediately or whenever you're ready Enrol now

Key Benefits

Learn the fundamentals of AI

This digital marketing course features four modules and allows marketers to gain essential skills in leveraging AI technologies to enhance, optimise, and streamline a myriad of digital marketing tasks.

Worldwide recognised certificate

This short course is a globally recognised certification that will have your resume or Linkedin profiles standing out from the crowd. The certification is through Monarch’s partner, the Digital Marketing Institute (DMI).

Free DMI membership included

When you sign up to this course you’ll also receive 6 months to DMI’s Power Membership program which offers 100’s of hours of content and up to date digital marketing resources.

Local support available

Our team is based right where you are, here in Australia. So if you ever need any support or guidance we’re only a call or click away.

Course Accreditation

Specialisations

Course Assessments

There’s just one exam, and you can do it online from home. The exam contains 40 multiple-choice questions, and you’ll need to get a passing grade to receive your associate-level certification.

Career Opportunities

This course empowers you to streamline marketing automation using AI and enhance your overall digital strategy. Equip yourself with the knowledge and competencies needed to thrive in the dynamic landscape of AI-driven digital marketing.

Key opportunities extend beyond your role as a digiter marketer:

AI Specialist
Data Analyst
Campaign Manager
Digital Marketing Manager

Pathways

If your fascination with AI in digital marketing has left you hungry for more knowledge in the expansive realm of digital marketing, Monarch offers an array of short courses that promise to elevate your skills. Explore our diverse selection, and you’re bound to discover another course that will contribute to your growth as a well-rounded marketer.

For those ready to fully immerse themselves, our Diplomas and Certificates stand as a smart choice. Dive deep into comprehensive programs that will not only expand your expertise but also position you as a proficient professional in the dynamic field of digital marketing.

Entry requirements

You will need access to the following equipment to successfully complete the course:

A laptop or PC with the following minimum specifications

Microsoft Office (2016 or later)
Access to the internet (minimum ADSL 2+)

Course Topics

This short course comprises of four modules enabling digital marketers to gain skills in using AI technologies to enhance, optimise, and streamline various digital marketing tasks.

You’ll access content that has been created entirely using AI tools from a DMI written script to demonstrate how they can be used for content development.

Module 1

This module focuses on how AI technologies can best be applied to digital marketing tasks and activities.

Module 2

Next we look at how marketers can revolutionise, fine-tune, and reshape digital marketing campaigns through the strategic integration of AI technologies across key disciplines including content marketing, SEO, customer experience (CX), automation flow, and social media.

Module 3

In module 3 we center around how marketers can master the essentials and develop proficiency in two pivotal AI tools for content creation and content optimization – ChatGPT and Stability AI.

Module 4

In the final part of the course we focus on how marketers can effectively leverage AI in digital marketing by crafting a winning blend of technical prowess and essential soft skills.

Course Duration

This course is designed to be completed within 5.5 hours however you have 12 weeks access to the course and can work through the content at your pace.

There is no minimum timeframe to complete this course. You can complete the full course at an accelerated pace, depending on your experience, time availability, how fast you work and how committed you are.

How it works

More than online

You’ll get:

4 Interactive Modules
Associate Level Certification
5.5 Hours self-paced learning content
FREE DMI Membership included
Practical Toolkits and Templates

How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.

What support will I get?

Your trainer will be happy to contact you via phone, Zoom, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Course Price

Upfront payment

$645 (total)

Payment options include electronic funds transfer (EFT), credit card (Mastercard or Visa), cheque or cash.

Meet your trainers

Industry experts and thought leaders

Despina Karatzias
Trainer “Learning is an experience. Everything else is just information.”
- Albert Einstein

I’ve worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market. I penned what I learned in a self-published book, Adventures of a Balloon Girl.

In 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism. Creating and delivering these programs to empower business owners and marketing professionals to be their own media and step up their marketing greatness fills me up.

What gets me out of bed in the morning?

Igniting excellence in people! I love spending time with my family and using all the digital tools available to help business and careers grow. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised.

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