Key Benefits

Hands on experience

Get your head outta the books! This course is packed with real opportunities to practice as you learn. You’ll get to develop your own social media marketing strategy, launch the strategy on your chosen social networks, and measure performance. It’s perfect for those already working in a marketing role. But it’s also a great way for total newbies to demonstrate the kind of results employers are looking for.

Only course of its kind in Australia

Not only is the Diploma nationally recognised, it’s the only Australian government recognised training in social media marketing. In fact, it’s the first accredited course of its kind anywhere in the world.

Free membership to AMI

As a Diploma of Social Media Marketing student you’ll receive FREE access to the Australian Marketing Institute (AMI) small and medium (SME) sized business Marketing Hub for one year.

This includes access to the AMI Community and to new content, resources, and virtual events on a regular basis.

Nationally recognised

The Diploma of Social Media Management (10904NAT) is nationally recognised under the Australian Qualifications Framework. This means you may be able to use it as a pathway to university courses around Australia. You’ll have to check with the uni of your choice before you enrol with us.

Course Accreditation

You’ll need to complete each of these 9 nationally recognised units of competency in order to be awarded your 10904NAT Diploma of Social Media Marketing.

Module 1

Introduction to Social Media and Content Marketing – The foundation of your social media marketing strategy

Module 2

Social Media Campaigns – organic and paid advertising platforms

Module 3

Personal Branding & Social Media Conversion – Drive social media conversion from both your business and personal brand

Module 4

Project Planning & Bringing it All Together – Managing your marketing plan and persuasive writing

Course Assessments

The experts who design and deliver our courses (click back to Course Trainers to meet some of them) have developed an assessment framework that’s uniquely designed to help you gain a deep understanding of the material. They’ll give you the kind of knowledge and skills you can use in the real world as a business operator or manager.

Assessment formats include:

Career Opportunities

Key opportunities include:

Become a recognised social media expert

The uptake of social media amongst businesses isn’t slowing down. More businesses are establishing a social media presence for the first time. Many more are growing their social budgets, posting more often, and producing higher quality content. But social media management isn’t something you can just pick up. It’s incredibly data-driven, creative, and disciplined. You can get in on the ground level of this growth by formalising your social smarts with a diploma-level qualification from Monarch Institute.

Don’t want to be a full time social media manager? No worries. The diploma can help you add strings to your bow that’ll help you stand out as a general marketing professional. After all, many reports suggest that businesses – especially smaller ones – are still more likely to handle their social media marketing internally. Being able to handle social media responsibilities, and deliver measurable results, is a plus for potential employers. And the variety of tasks will keep you on your toes.


University courses.

The Diploma of Social Media Marketing will give you a taste of subject areas which are explored in much greater depth in degree-level courses. Upon completing the diploma, you may choose to pursue your interest in one of these areas. Potential pathways include a Bachelor of Marketing.

Entry requirements

To make sure you get the most out of training with us, the following enrolment process applies:

Entrants into this course would benefit from having:

What equipment will I need?

You will need access to the following equipment to successfully complete the course:

Am I eligible for recognition of prior learning or credit transfer?

We may be able to take into account relevant knowledge and skills you’ve gained through previous formal or informal training, education and employment. To find out more, refer to our Student Information Handbook by clicking here, or get in touch with one of our friendly Course Consultants.

Course Topics

You’ll need to study a total of 9 units, which are spread out over four modules.

Module 1

Introduction to Social Media and Content Marketing – The foundation of your social media marketing strategy

Module 2

Social Media Campaigns – Organic and paid advertising platforms

Module 3

Personal Branding & Social Media Conversion – Drive social media conversion from both your business and personal brand

Module 4

Project Planning & Bringing it All Together – Managing your marketing plan and persuasive writing

Course Duration

This course is designed to be completed within 12-24 months.

There is no minimum timeframe to complete this course. Students who are highly motivated and well organised can complete the full course at an accelerated pace.

The key factors that influence course completion are a student’s experience, time availability, how fast they work and how committed they are!

How it works

More than online

You’ll get:

How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.

What support will I get?

Your trainer will be happy to contact you via phone, Zoom, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Do you offer corporate workshops?

Yes. We’re the corporate training partner of choice for several large organisations. Corporate workshops are tailored to your organisation’s needs. Get in touch with our friendly Course Consultants for more information.

Course Price

Upfront payment

$3,350 (total)

The most cost-effective option. Pay up front and save 20% compared to the total payment plan. Payment options include electronic funds transfer (EFT), credit card (Mastercard or Visa), cheque or cash.

Payment plan

$154.62 per week, paid over 26 weeks (total $4,020)

This option is suitable for people wanting to manage their cash flow. It’s handy if you want to get started right away, but don’t have the full amount on hand. Payment must be made with MasterCard or Visa.

*Fees and units are subject to change.

Meet your trainers

Industry experts and thought leaders.
Despina Karatzias
“Learning is an experience. Everything else is just information.”
- Albert Einstein

I’ve worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market.  I penned what I learned in a self-published book, Adventures of a Balloon Girl.

The book was a hit and distributed in over 75 retail outlets around Australia including Target. After reflecting on the importance digital marketing has had in my success, in 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism. Creating and delivering these programs to empower business owners and marketing professionals to be their own media and step up their marketing greatness fills me up.

What gets me out of bed in the morning?

Igniting excellence in people! I love spending time with my family and using all the digital tools available to help business and careers grow. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised for what the adventures of the day will bring!

Kellie Barrett
“Whatever you do, do it well. Do it so well that when people see you do it, they will want to
bring others and show them how well you do what you do.”
- Walt Disney

My work experience is varied – sometimes people ask me “what haven’t you done?”.

I’ve had diverse roles from direct customer service, visitor information, public programs development and interpretive centres, advertising, promotion, graphic design, workshop facilitation, strategic planning and submission writing, product and destination management. This breadth of experience has helped me to gather knowledge of integrated campaign development and creative production across all touch points from concept right through to final result, including print, digital and multi-platform outputs.

I embrace imagination, innovation and creativity., and to seek out ways to think outside the box.

Along with my work experience (and a degree in Marketing), I have continued to educate myself. Recently I fulfilled a dream of studying with The Disney Institute and Walt Disney World in their Business Excellence Program, working on brand development strategies and marketing projects.

What gets me out of bed in the morning?

Miss Mabel Pea, the puppy! I no longer need an alarm clock… Oh, and an aspiration to be the (industry) person I wish I could have relied on to guide and support me through study and work decisions, dilemmas and at times disasters.

Any questions? Ask away!

Please complete the details below. Your dedicated course consultant will be in touch with you shortly.
  • *Required Fields
  • This field is for validation purposes and should be left unchanged.

Social media marketing education.
Study online today.

Get in touch

Diploma of Social Media Marketing


  • Study entirely online, anywhere and anytime
  • Become an accredited social media professional
  • Develop a real social media strategy that you can use straight away
Click to expand
Duration Up to two years
How it works Study online. With a difference.
Price $3,350 up front | $154.62 per week (payment plan)
Career opportunities Social Media Manager | Community Manager
Course topics Four modules
Units Nine nationally recognised units
Course trainers Industry experts and thought leaders.
Pathways University courses.
Entry requirements No formal prerequisites | RPL available | Some equipment needed
Assessments Projects | Written reports | Multiple-choice questions | Case studies
Start date Immediately, or whenever you’re ready.
Get in touch about enrolling
Payment Options There are two ways you can pay for your course...
How we rank
  • Would recommend
    to a friend
  • Are satisfied
    with the training
  • Are happy with our