Key Benefits

Only course of its kind in Australia

Not only is the Diploma nationally recognised, it’s the only Australian government recognised training in social media marketing. In fact, it’s the first accredited course of its kind anywhere in the world.

Hands on experience

Get your head outta the books! This course is packed with real opportunities to practice as you learn. You’ll get to develop your own social media marketing strategy, launch the strategy on your chosen social networks, and measure performance. It’s perfect for those already working in a marketing role. But it’s also a great way for total newbies to demonstrate the kind of results employers are looking for.

Accelerate your career

Social media marketing is one of the fastest growing industries worldwide, meaning there are strong employment opportunities and high average salaries.

Nationally recognised

The Diploma of Social Media Management (10118NAT) is nationally recognised under the Australian Qualifications Framework. This means you may be able to use it as a pathway to university courses around Australia. You’ll have to check with the uni of your choice before you enrol with us.

Course Accreditation

You’ll need to complete each of these 8 nationally recognised units of competency in order to be awarded your 10118NAT Diploma of Social Media Marketing.

Module 1

Introduction to Social Media and Content Marketing – The foundation of your social media marketing strategy

Module 2

Social Media Marketing Strategy – Planning, managing and implementing the strategy

Module 3

Personal Branding & Social Media Conversion – Drive social media conversion from both your business and personal brand

Module 4

Social Media and the Marketing Mix – How social media fits in to the broader marketing landscape

Course Assessments

The experts who design and deliver our courses (click back to Course trainers to meet some of them) have developed an assessment framework that’s uniquely designed to help you gain a deep understanding of the material. They’ll give you the kind of knowledge and skills you can use in the real world as a business operator or manager.

Assessment formats include:

Career Opportunities

Key opportunities include:

Become a recognised social media expert

The uptake of social media amongst businesses isn’t slowing down. More businesses are establishing a social media presence for the first time. Many more are growing their social budgets, posting more often, and producing higher quality content. But social media management isn’t something you can just pick up. It’s incredibly data-driven, creative, and disciplined. You can get in on the ground level of this growth by formalising your social smarts with a Diploma-level qualification from Monarch Institute.

Don’t want to be a full time social media manager? No worries. The Diploma can help you add strings to your bow that’ll help you stand out as a general marketing professional. After all, many reports suggest that businesses – especially smaller ones – are still more likely to handle their social media marketing internally. Being able to handle social media responsibilities, and deliver measurable results, is a plus for potential employers. And the variety of tasks will keep you on your toes.


University courses.

The Diploma of Social Media Marketing will give you a taste of subject areas which are explored in much greater depth in degree-level courses. Upon completing the diploma, you may choose to pursue your interest in one of these areas. Potential pathways include a Bachelor of Marketing.

Entry requirements

Learners must be 16 years and above to enrol. To make sure you get the most out of training with us, the following enrolment process applies:

Entrants into this course would benefit from having:

What equipment will I need?

You will need access to the following equipment to successfully complete the course:

Am I eligible for recognition of prior learning or credit transfer?

We may be able to take into account relevant knowledge and skills you’ve gained through previous formal or informal training, education and employment. To find out more, refer to our Student Information Handbook by clicking here, or get in touch with one of our friendly Course Consultants.

Course Topics

You’ll need to study a total of 8 units, which are spread out over four modules.

Module 1

Introduction to Social Media and Content Marketing – The foundation of your social media marketing strategy

Module 2

Social Media Marketing Strategy – Planning, managing and implementing the strategy

Module 3

Personal Branding & Social Media Conversion – Drive social media conversion from both your business and personal brand

Module 4

Social Media and the Marketing Mix – How social media fits into the broader marketing landscape

Course Duration

This course is designed to be completed within 12-24 months.

There is no minimum timeframe to complete this course. Students who are highly motivated and well organised can complete the full course at an accelerated pace.

The key factors that influence course completion are a student’s experience, time availability, how fast they work and how committed they are!

How it works

More than online

You’ll get:

How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.

What support will I get?

Your trainer will be happy to contact you via phone, Skype, Zoom, TeamViewer, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Do you offer corporate workshops?

Yes. We’re the corporate training partner of choice for several large organisations. Our trainers can also conduct onsite training for groups of six staff or more. Corporate workshops can be scheduled for any location in Australia. Got a new satellite office with staff in need of training? Running a training retreat in an idyllic location (yes please!)? Our trainers can be there.

Corporate workshops are tailored to your organisation’s needs. Get in touch with our friendly course consultants for more information.

Course Price

Upfront payment

$3,350 (total)

The most cost-effective option. Pay up front and save 20% compared to the total payment plan. Payment options include electronic funds transfer (EFT), credit card (Mastercard or Visa), cheque or cash.

Payment plan

$154.62 per week, paid over 26 weeks (total $4,020)

This option is suitable for people wanting to manage their cash flow. It’s handy if you want to get started right away, but don’t have the full amount on hand. Payment must be made with MasterCard or Visa.

*Fees and units are subject to change.

Meet your trainers

Industry experts and thought leaders.
Despina Karatzias
“Learning is an experience. Everything else is just information.”
- Albert Einstein

I’ve worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market.  I penned what I learned in a self-published book, Adventures of a Balloon Girl.

The book was a hit and distributed in over 75 retail outlets around Australia including Target. After reflecting on the importance digital marketing has had in my success, in 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism. Creating and delivering these programs to empower business owners and marketing professionals to be their own media and step up their marketing greatness fills me up.

What gets me out of bed in the morning?

Igniting excellence in people! I love spending time with my family and using all the digital tools available to help business and careers grow. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised for what the adventures of the day will bring!

Any questions? Ask away!

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Social media marketing education.
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Diploma of Social Media Marketing


  • Study entirely online, anywhere and anytime
  • Become an accredited social media professional
  • Develop a real social media strategy that delivers results
Click to expand
DurationUp to two years
How it worksStudy online. With a difference.
Price$3,350 up front | $154.62 per week (payment plan)
Career opportunitiesDigital Marketing Manager | Social Media Manager
Course topicsFour modules
UnitsEight nationally recognised units
Course trainersIndustry experts and thought leaders.
PathwaysUniversity courses.
Entry requirementsLearners must be 16 years and above | RPL available | Some equipment needed
AssessmentsProjects | Written reports | Multiple-choice questions | Case studies
Start dateImmediately, or whenever you’re ready.
Get in touch about enrolling
Payment Options There are two ways you can pay for your course...
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