Key Benefits

Hands on experience

Get your head outta the books! This course is packed with real opportunities to practice as you learn. You’ll get to develop your own social media marketing strategy, launch the strategy on your chosen social networks, and measure performance. It’s perfect for those already working in a marketing role. But it’s also a great way for total newbies to demonstrate the kind of results employers are looking for.

Free membership

As a Diploma of Social Media Marketing student you’ll receive FREE access to the Social Media College (SMC) Social Media Learning Platform while you are studying your course. This includes access to:

Weekly social media news and feature alerts
Valuable social media marketing tools and templates
Live masterclasses and other virtual events
A library of social media marketing workshops
A highly engaged community of social media marketers and experts to network with

The SMC Social Media Learning Platform is designed for professionals in small and medium-sized businesses. It’s your go-to hub for mastering social media marketing skills, discovering essential tips, and unlocking effective strategies to boost your business results.

Nationally recognised

The Diploma of Social Media Management (10904NAT) is nationally recognised under the Australian Qualifications Framework. This means you may be able to use it as a pathway to university courses around Australia. You’ll have to check with the uni of your choice before you enrol with us.

Course Accreditation

You’ll need to complete each of these 9 nationally recognised units of competency in order to be awarded your 10904NAT Diploma of Social Media Marketing.

Module 1

Introduction to Social Media and Content Marketing – The foundation of your social media marketing strategy

NAT10904001 – Plan, implement and manage content marketing
SIRXMKT006 – Develop a social media strategy

Module 2

Social Media Campaigns – organic and paid advertising platforms

NAT10904002 – Plan, conduct and optimise organic social media marketing
NAT10904003 – Plan, manage and optimise paid social media advertising campaigns

Module 3

Personal Branding & Social Media Conversion – Drive social media conversion from both your business and personal brand

NAT10904004 – Establish, build and leverage a personal brand on social media
NAT10904005 – Plan, implement and manage social media conversion strategies

Module 4

Project Planning & Bringing it All Together – Managing your marketing plan and persuasive writing

BSBPMG430 – Undertake project work
BSBMKG555- Write persuasive copy
BSBMKG552 – Design and develop marketing communication plans

Specialisations

Course Assessments

The experts who design and deliver our courses (click back to Course Trainers to meet some of them) have developed an assessment framework that’s uniquely designed to help you gain a deep understanding of the material. They’ll give you the kind of knowledge and skills you can use in the real world as a business operator or manager.

Assessment formats include:

Projects
Written reports
Demonstrations/presentations (video self-recording and upload of the file)
Multiple-choice questions
Case studies

Career Opportunities

Key opportunities include:

Head of social media
Content marketing manager
Social media manager
Social media consultant
Social media strategist
Social media coordinator
Social media community manager
Digital marketing strategist
Digital marketing manager
Content strategist

Become a recognised social media expert

The uptake of social media amongst businesses isn’t slowing down. More businesses are establishing a social media presence for the first time. Many more are growing their social budgets, posting more often, and producing higher quality content. But social media management isn’t something you can just pick up. It’s incredibly data-driven, creative, and disciplined. You can get in on the ground level of this growth by formalising your social smarts with a diploma-level qualification from Monarch Institute.

Don’t want to be a full time social media manager? No worries. The diploma can help you add strings to your bow that’ll help you stand out as a general marketing professional. After all, many reports suggest that businesses – especially smaller ones – are still more likely to handle their social media marketing internally. Being able to handle social media responsibilities, and deliver measurable results, is a plus for potential employers. And the variety of tasks will keep you on your toes.

Pathways

University courses.

The Diploma of Social Media Marketing will give you a taste of subject areas which are explored in much greater depth in degree-level courses. Upon completing the diploma, you may choose to pursue your interest in one of these areas. Potential pathways include a Bachelor of Marketing.

We also have large range of Marketing Short Courses to add on to your marketing education:

Entry requirements

To make sure you get the most out of training with us, the following enrolment process applies:

Once we receive your enrolment, our friendly Course Consultants will touch base to undertake a pre-training review to ensure the training is right for you.
For students without an equal or higher level qualification, there is a short language, literacy and numeracy quiz you complete online.

Entrants into this course would benefit from having:

High-level language, literacy and numeracy levels – sufficient to interpret complex documents, prepare written reports and prepare budget-spread sheets; and
Intermediate level computer literacy skills – sufficient to navigate all digital channels and social media platforms

What equipment will I need?

You will need access to the following equipment to successfully complete the course:

Working computer with Microsoft Office (2016 or later)
Access to the internet
Access to a smart phone, video camera or web camera is required

Am I eligible for recognition of prior learning or credit transfer?

We may be able to take into account relevant knowledge and skills you’ve gained through previous formal or informal training, education and employment. To find out more, refer to our Student Information Handbook by clicking here, or get in touch with one of our friendly Course Consultants.

Course Topics

You’ll need to study a total of 9 units, which are spread out over four modules.

Module 1

Introduction to Social Media and Content Marketing – The foundation of your social media marketing strategy

Understand the foundation of your marketing strategy
How to plan, implement and manage your content for each platform
How to analyse your current business objectives and, target audience and brand identity
Develop a comprehensive strategy

Module 2

Social Media Campaigns – Organic and paid advertising platforms

Get to know the mainstream and niche networks
Develop a paid social media advertising strategy
Optimise your ad delivery to maximise ROI

Module 3

Personal Branding & Social Media Conversion – Drive social media conversion from both your business and personal brand

Understand what is a personal brand and why is it important
Establish and build a strong personal brand in social media
How to set up and run a successful email campaign

Module 4

Project Planning & Bringing it All Together – Managing your marketing plan and persuasive writing

Step back and look at what you’ve learnt so far – put social media marketing into context
Understand how to manage a project from start to finish
Learn how to write persuasively to enhance your efforts
Create a marketing plan and establish your measures

Course Duration

This course is designed to be completed within 12 months however Monarch’s training plan allows you to take up to 24 months. You’re expected to complete at least one module every six months.

There is no minimum timeframe to complete this course. Students who are highly motivated and well organised can complete the full course at an accelerated pace.

The key factors that influence course completion are a student’s experience, time availability, how fast they work and how committed they are!

How it works

More than online

You’ll get:

Easy-to-follow course materials
Videos and webinars
Heaps of support from your course trainers (phone, email, Zoom)
A dedicated admin team on hand to guide you
Online assessments
Student Facebook group

How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.

What support will I get?

Your trainer will be happy to contact you via phone, Zoom, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Course Price

Upfront payment

$3,350 (total)

The most cost-effective option. Pay up front and save 20% compared to the total payment plan. Payment options include electronic funds transfer (EFT), credit card (Mastercard or Visa), cheque or cash.

Payment plan

$154.62 per week, paid over 26 weeks (total $4,020)

This option is suitable for people wanting to manage their cash flow. It’s handy if you want to get started right away, but don’t have the full amount on hand. Payment must be made with MasterCard or Visa.

*Fees and units are subject to change.

Meet your trainers

Industry experts and thought leaders.

Despina Karatzias
Trainer “Learning is an experience. Everything else is just information.”
- Albert Einstein

I’ve worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market. I penned what I learned in a self-published book, Adventures of a Balloon Girl.

In 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism. Creating and delivering these programs to empower business owners and marketing professionals to be their own media and step up their marketing greatness fills me up.

What gets me out of bed in the morning?

Igniting excellence in people! I love spending time with my family and using all the digital tools available to help business and careers grow. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised.

Kellie Barrett
Trainer “Whatever you do, do it well. Do it so well that when people see you do it, they will want to
bring others and show them how well you do what you do.”
- Walt Disney

I’ve had diverse roles from direct customer service, visitor information, public programs development and interpretive centres, advertising, promotion, graphic design, workshop facilitation, strategic planning and submission writing, product and destination management. This breadth of experience has helped me to gather knowledge of integrated campaign development and creative production across all touch points from concept right through to final result, including print, digital and multi-platform outputs.

I embrace imagination, innovation and creativity and to seek out ways to think outside the box.

What gets me out of bed in the morning?

Miss Mabel Pea, the puppy! I no longer need an alarm clock…

Petra Zink
All our dreams can come true, if we have the courage to pursue them.
– Walt Disney

I’m a certified Personal Branding & Digital Strategist, international Speaker & Consultant and author of the book “Trusted Authority”. I specialise in helping professionals and companies become the Trusted Authorities in their industry.

I’m also the Founder of impaCCCt and The360Talent.Co – both companies are designed to future-proof individuals and organisations through coaching, training and keynotes that make long-lasting change.

I recently launched Your Brand. Your Future, a top rated Personal Brand Podcast show. I’m an official Forbes Coaches Council Member, and have been featured on forbes.com, the CEO Magazine, news.com.au and multiple podcasts.

What gets me out of bed in the morning?

My students of course!

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Duration	Up to two years
How it works	Study online. With a difference.
Price	$3,350 up front \| $154.62 per week (payment plan)
Career opportunities	Social Media Manager \| Community Manager
Course topics	Four modules
Units	Nine nationally recognised units
Course trainers	Industry experts and thought leaders.
Pathways	University courses.
Entry requirements	No formal prerequisites \| RPL available \| Some equipment needed
Assessments	Projects \| Written reports \| Multiple-choice questions \| Case studies
Start date	Immediately, or whenever you’re ready. Get in touch about enrolling

Social media marketing education. Study online today.

Diploma of Social Media Marketing

10904NAT

Key benefits

Social media marketing training. For the real world.

You need a different learning experience.We're ready to deliver.

Expertise

Flexibility

Support

How we rank

Any questions? Ask away!

Key Benefits

Hands on experience

Free membership

Nationally recognised

Course Accreditation

Module 1

Introduction to Social Media and Content Marketing – The foundation of your social media marketing strategy

Module 2

Social Media Campaigns – organic and paid advertising platforms

Module 3

Personal Branding & Social Media Conversion – Drive social media conversion from both your business and personal brand

Module 4

Project Planning & Bringing it All Together – Managing your marketing plan and persuasive writing

Specialisations

Course Assessments

Career Opportunities

Key opportunities include:

Become a recognised social media expert

Pathways

Entry requirements

What equipment will I need?

Am I eligible for recognition of prior learning or credit transfer?

Course Topics

Module 1

Introduction to Social Media and Content Marketing – The foundation of your social media marketing strategy

Module 2

Social Media Campaigns – Organic and paid advertising platforms

Module 3

Personal Branding & Social Media Conversion – Drive social media conversion from both your business and personal brand

Module 4

Project Planning & Bringing it All Together – Managing your marketing plan and persuasive writing

Course Duration

How it works

More than online

How does it work?

What support will I get?

Course Price

Upfront payment

Payment plan

Meet your trainers

Industry experts and thought leaders.

Social media marketing education.
Study online today.

You need a different learning experience.
We're ready to deliver.