Key Benefits

Easy to follow

All of the course content is broken down in to easy bite-sized 15-minute-or-less pieces. This makes it even easier to fit study in to your busy schedule every day.

100% digital

No chunky textbooks or work books means you really can study anywhere. Get involved in practical exercises wherever you’ve got an internet connection, or download your lessons to read on your PDF eReader app any time.

Practical and up to date

You’ll learn enduring classic theories of marketing. But you’ll also learn the latest digital platforms and strategies from marketing professionals. We’re constantly upgrading our lessons and adding guest lectures on industry hot topics. This way, you’re ready to design smart strategies and implement powerful campaigns as soon as you graduate.

Nationally recognised

The Certificate IV in Marketing and Communication is nationally recognised. So not only will it help you accelerate your career, you may be able to use it as part of your pathway to higher education. Just check with the uni of your choice before you enrol.

Course Accreditation

Units
Module 1: Smart strategy

Module 2: Powerful PR

Module 3: Digital design

Module 4: All-round awesome

Course Assessments

The good news is there are no exams.

Forget trying to show everything you’ve learned in a three-hour anxiety-driven writing marathon! We want you to demonstrate your skills the way you would in the real world.

There are two main types of assessments: written, and practical. The written assessments include short answer questions, fill-in-the-blanks tables, simple practical research tasks, and short case study responses.

The practical assessments are workplace simulations. You’ll be put in the role of a new marketing assistant at a big consumer goods company. You’ll get to work through briefs from different divisions in the marketing apartment. The simulation includes working with a variety of different products and brands; there’s something for everyone. Sound like a lot? Don’t stress – each brief is broken down in to simple steps, and you can do them at your own pace.

Career Opportunities

Key opportunities include:

The career that grows with you

Looking for a career that’s stable, with great growth prospects, good salaries, and plenty of opportunities? One that can take you just about anywhere in the world – or on the road, if working remotely is your thing? Where you’ll never be bored, because there’s always new strategy, new technology, or new products to work with?

Sounds like a dream, but that’s the reality for thousands of marketing professionals across Australia today.

Your future in marketing could include social media marketing for brands you already know and love. You might find yourself working on a guerrilla ad campaign, bringing together art and branding in your city’s streets. You could be working on PR for a local business that’s doing something really special. Or you could make a difference reaching out to the public on behalf of charities and non-profits that are important to you.

Don’t want to be a full-time marketing guru? No worries. The Certificate IV in Marketing and Communication is a great way to add to your skill set in just about any role. It’s designed to be practical and easy to understand. If you’re running a small business, or already taking on some communications tasks, or looking to take on more opportunities in your current role, the Certificate IV could be perfect for you.

Pathways

From the Certificate IV in Marketing and Communications, you could step up to a Diploma of Marketing and Communications. Feel like specialising in social? Monarch Institute have an awesome Diploma of Social Media Marketing you’ll love. The Certificate IV is also a great way to get a taste of marketing studies (at a way cheaper price), to see if a Bachelor of Marketing at uni could be for you.

Entry requirements

Learners should be 17 years and above to enrol. To make sure you get the most out of training with us, the following enrolment process applies:


What equipment will I need?

You will need access to the following equipment to successfully complete the course:


Am I eligible for recognition of prior learning?

We may be able to take into account relevant knowledge and skills you’ve gained through previous formal or informal training, education and employment. To find out more, refer to our Student Information Guide by clicking here, or get in touch with one of our friendly course consultants.

Course Topics

Module 1: Smart strategy

Successful marketing activities start with research, planning, and well-informed strategy. This module is all about the things you have to do before you kick off a campaign. The module includes:


Module 2: Powerful PR

Once you know a bit about your target audience, you can start to prepare campaigns they’ll really pay attention to. This module is all about preparing and planning for advertising and PR, including:


Module 3: Digital design

There’s a growing demand for digital skills amongst marketers. That goes double for all-rounders working in small businesses. This module is a great introduction to data and design-driven digital marketing. You’ll learn about:


Module 4: All-round awesome

Module 4 is your chance to bring all your knowledge together and show off your new skills. You’ll bring together print, digital and more for a campaign that gets awesome results. The learning covers:

Course Duration

What is the average course completion time frame?

This course is designed to be completed within 24 months.

Students who are highly motivated and well organised can complete the full course at an accelerated pace.

The key factors that influence course completion are a student’s experience, time availability, how fast they work and how committed they are!

How it works

Purpose-built online study experience

You’ll get:


How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.


What support will I get?

Your trainer will be happy to contact you via phone, Skype, Zoom, TeamViewer, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss your learning journey with other students. It’s a handy way to stay in touch with trainers and others in the same course.


Do you offer corporate training workshops?

Training up your marketing team from scratch? Need to formalise your agency juniors’ skills? We can help. Monarch Institute trainers can conduct onsite training for groups of six staff or more. Get in touch with our friendly course consultants for more information.

Course Price

Upfront payment

$2,900

The most cost-effective option. Pay up front and save 20% compared to the total payment plan. Payment options include electronic funds transfer (EFT), credit card (Mastercard or Visa), cheque or cash.


Payment plan

$133.85 per week, paid over 26 weeks (total $3,480)

This option is suitable for students wanting to manage their cash flow. It’s handy if you want to get started right away, but don’t have the full amount on hand. Payment must be made with MasterCard or Visa.

Meet your trainers

Industry experts and thought leaders.
Despina Karatzias
Trainer
“Learning is an experience. Everything else is just information.”
- Albert Einstein

I have been blessed with a wonderful career in the digital marketing, travel and tourism industry. Over the years I’ve worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I also managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market. On my 10 year anniversary I reflected on the remarkable transformation of our small ballooning business that grew to a significant sized business and must do experience in Australia. A quintessential sharer of information, to help other small businesses in the tourism industry thrive I penned what I learned in a self published book, Adventures of a Balloon Girl.

The book was a hit and distributed in over 75 retail outlets around Australia including Target. After reflecting on the importance digital marketing has had in my success, in 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism. Creating and delivering these programs to empower business owners and marketing professionals to be their own media and step up their marketing greatness fills me up.


What gets me out of bed in the morning?

Igniting excellence in people. Love spending time with my family. Love using all the digital tools available to help business and careers grow. Love sharing all the digital and social media tools available to help you grow as a professional and I am completely obsessed with empowering business owners and marketers to create their own business growing marketing magic. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised for what the adventures of the day will bring.

Any questions? Ask away!

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Marketing & communication training.
For the real world.

Get in touch

Certificate IV in Marketing and Communication

BSB42415

  • Get practical marketing skills you can use straight away
  • Take your budding comms career to the next level
  • Easy bite-sized lessons
Click to expand
DurationUp to two years
How it worksStudy online. With a difference.
Price$2,900 up front or $133.85 per week (payment plan)
Career opportunitiesMarketing coordinator
Course topicsFour modules
Units12 nationally recognised units
Course trainersIndustry experts and thought leaders.
Pathways

University courses

Entry requirements

Learners must be 17 years and above | Some equipment needed

AssessmentsWritten and practical assessments
Start dateImmediately, or whenever you’re ready.
Get in touch about enrolling
Payment Options There are two ways you can pay for your course...
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