Key Benefits

International certification

Monarch Institute has partnered with the Digital Marketing Institute (DMI) to deliver the world-class Certified Digital Marketing Professional (CDMP) course to New Zealand-based students for the first time. It’s not like the theory-heavy uni courses and non-certified workshops you’re used to. The CDMP is internationally recognised, and packed full of invaluable insight from a team of expert lecturers. It’s delivered in over 100 countries around the world and it’s the only certified one in New Zealand. Join the 18,000+ professionals who’ve achieved certification, and you could go just about anywhere.

Free 12 month access to membership portal

When you enrol with Monarch Institute, remain up-to-date with the latest tools, trends, developments and current practices in digital marketing, even after you complete your course, with 12-month free access to Digital Marketing Institute’s Continuous Professional Development (CPD) membership portal. Get access to an exclusive and evolving content library updated by industry leaders.

Graduate employment options

According to DMI alumni surveys, there’s a 95% employment rate amongst CDMP graduates. In fact, 81% of grads surveyed received a promotion after finishing their course. And 92% agreed that getting certified was a big positive step up for their career.

As a Monarch Institute student, you’ll have access to a great network of fellow students who are just as passionate about digital marketing as you. You’ll also be able to chat to your trainer, an experienced digital marketing consultant and expert educator, who’ll help you feel confident in your newfound knowledge and kick your career off right.

Reviewed and approved by industry giants

Twitter, Google, Facebook, LinkedIn and Microsoft are part of the industry council that review the CDMP course material. It’s just part of the commitment to making sure what you’re learning is up-to-the-minute. It’s designed to address real global skills shortages, so when you pass your exam, you’ll be an in-demand professional from the get-go.

Exclusive membership network access

Upon successful completion of the Professional Diploma in Digital Marketing, you will become a Certified Digital Marketing Professional and gain exclusive access to DMI’s membership network designed to connect you with peers, experts, industry and opportunities.

Course Accreditation

The CDMP isn’t an accredited qualification under the New Zealand Qualifications framework. In terms of learning level, it’s roughly equivalent to a level 4 to 6 certificate. However, it’s important to stress that it’s a professional certification with a single global certification standard.

As a Certified Digital Marketing Professional, you’ll meet the international gold standard for digital marketers. It’s a great way to show that you’re serious about getting meaningful results for your clientele or employer.

NB: you’ll need to pass the CDMP exam to be awarded this qualification. There are three test centres to choose from; one in the centre of Auckland, and two in Wellington*.

*As at July 2018. Visit the Pearson VUE website to search for test centres.

Course Assessments

You will need to register to sit the CDMP exam at a secure Pearson VUE exam centre.

You’ll be able to do this as soon as you’re enrolled with Monarch Institute. The exam is multiple choice, and the time limit is three hours.

Career Opportunities

Key opportunities include:
A career that could take you anywhere

According to the stats, New Zealand’s digital professionals are more in demand than ever*. With the right skill set and network, you can pursue your career just about anywhere. Plus, with the platforms you’ll be learning and working on, you’ve got an opportunity to become a true digital nomad. Current CDMP graduates work in a variety of roles and organisations, from independent contractors to start-ups, non-profits, and multinational corporations.

Want to keep it local? There are hundreds of digital marketing jobs advertised on seek.co.nz at any one time, including exciting entry-level positions with a variety of tasks to keep you switched on. Whether you’re upskilling or changing careers, the future is yours.

 

Earning potential

Medium quartile salaries by related job title*:

Digital Content/Content Admin$62,250
Digital Marketing$75,000
SEO Specialist $70,000
SEO Manager$100,000
UX/User Experience Designer$85,000

*IT Salaries NZ Digital Remuneration Report, March 2018

 

Pathways

The CDMP is designed to leave you job ready. But if you’re keen to learn more about marketing in general, you could choose to go on to a higher level qualification.

Monarch Institute delivers qualifications, such as the Diploma of Social Media Marketing, that are nationally recognised in Australia under the Australian Qualifications Framework. The New Zealand Qualifications Authority recognises Australian qualifications as broadly equivalent to NZ qualifications*.

You can apply for formal recognition of an Australian qualification with the Qualifications Recognition Services (QRS). If you’re relying on this for official purposes, we suggest you inquire with QRS before continuing on your post-CDMP pathway.

Entry requirements

Course prerequisites

There are no formal entry requirements or study prerequisites for this course.

To complete this course successfully, you will need access to a working computer with an up-to-date browser, and reliable internet access.

Course Topics

1: Digital Marketing Foundations
2: Website Optimisation
3: Content Marketing
4: Social Media Marketing
5: SEO (Search Engine Optimisation)
6: Paid Search
7: Display and Video Advertising
8: Email Marketing
9: Analytics
10: Digital Strategy

Course Duration

Is there a maximum time to complete the course?

You’ll be expected to complete the CDMP course and exam within 12 months. This allows plenty of time to fit your studies around other commitments, whilst making sure you don’t forget anything in between study sessions!

NB: If you choose to complete the exam for certification (highly recommended!), you’ll need to book in for an exam date within six months.

Is there a minimum time?

There’s no minimum time between starting the course and sitting the exam. However, there are hundreds of hours’ worth of reading and resources to work through at your own pace. This includes 30+ hours of multimedia video presentations from your expert lecturers. For this reason, we recommend you take at least a couple of months to absorb the material and enjoy your student experience.

How it works

More than online

You’ll get:


How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.


What support will I get?

Your trainer will be happy to contact you via phone, Skype, Zoom, TeamViewer, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Course Price

Upfront payment

$2,995

The most cost-effective option. Pay upfront and save 10% compared to the total payment plan.

Payment must be made by card (MasterCard or Visa).

Payment plan

$126.71 per week, paid over 26 weeks (total $3,294.50)

This option is suitable for students wanting to manage their cash flow. It’s handy if you want to get started right away, but don’t have the full amount.

Payment must be made by card (MasterCard or Visa).

 

Meet your trainers

Industry experts and thought leaders.
Despina Karatzias
Trainer
“Learning is an experience. Everything else is just information.”
- Albert Einstein

I have been blessed with a wonderful career in the digital marketing, travel and tourism industry. Over the years I have worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I also managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market. On my 10 year anniversary I reflected on the remarkable transformation of our small ballooning business that grew to a significant sized business and must do experience in Australia. A quintessential sharer of information, to help other small businesses in the tourism industry thrive I penned what I learned in a self published book, Adventures of a Balloon Girl.

The book was a hit and distributed in over 75 retail outlets around Australia including Target. After reflecting on the importance digital marketing has had in my success, in 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism. Creating and delivering these programs to empower business owners and marketing professionals to be their own media and step up their marketing greatness fills me up.


What gets me out of bed in the morning?

Igniting excellence in people. Love spending time with my family. Love using all the digital tools available to help business and careers grow. Love sharing all the digital and social media tools available to help you grow as a professional and I am completely obsessed with empowering business owners and marketers to create their own business growing marketing magic. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised for what the adventures of the day will bring.

Any questions? Ask away!

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Digital marketing education.
For the real world.

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Certified Digital Marketing Professional (CDMP) Course

  • International certification you can achieve from anywhere in New Zealand
  • Graduate employment potential at home and overseas
  • Approved by Facebook, Google, LinkedIn and Twitter (via our official partner, Digital Marketing Institute)
Click to expand
DurationUp to 12 months
How it worksStudy online. With a difference.
Price$2,995 | $126.71 per week (payment plan)
Career opportunitiesDigital Marketing Professional
Course topics10 modules
AccreditationProfessional certification
Course trainersIndustry experts and thought leaders.
Pathways

University courses

Entry requirements

No formal prerequisites | Some equipment needed

AssessmentsCertification exam
Start dateImmediately, or whenever you’re ready.
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Payment Options There are two ways you can pay for your course...
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