Key Benefits

Earn a global certification from DMI

Monarch Institute has partnered with the Digital Marketing Institute to offer the Certified Digital Marketing Professional course. DMI expertise + Monarch Institute student experience and support – it’s a knockout combo. You’ll get the benefit of international lecturers and subject matter experts, with guidance from a local expert trainer who’ll give you unique perspectives and insight on applying your new knowledge to Australian workplace scenarios. And after you complete our exam we offer around Australia, you earn a Certified Digital Marketing Professional (CDMP) designation from DMI. It’s highly valued by digital agencies in Australia, and over overseas.

The CDMP course is delivered in over 100 countries around the world. There are over 18,000 professionals certified globally. So whether you’re changing careers, taking the next step or certifying your skills, your CDMP could take you just about anywhere.

Free 12 month access to membership portal

When you enrol with Monarch Institute, remain up-to-date with the latest tools, trends, developments and current practices in digital marketing, even after you complete your course, with 12-month free access to Digital Marketing Institute’s Continuous Professional Development (CPD) membership portal. Get access to an exclusive and evolving content library updated by industry leaders.

Great graduate employment potential

International graduate employment surveys show that 95% of CDMP graduates are employed. 81% received a promotion after finishing the course. And 92% of all students agreed that becoming a Certified Digital Marketing Professional had a positive impact on their career*.

Your Monarch Institute study experience includes access to an exclusive student Facebook group. Chat with your trainer, meet other students, and discuss what you’re learning in real time. Before you’ve even kicked off your new career, you’ll have a great network of potential future colleagues.

Made for a fast-changing industry

The CDMP is up to the minute. It’s designed to address real global skills shortages. Because the course materials are reviewed on a rolling basis, you can be sure you’re learning about the platforms, strategies, techniques and tools you’ll be using in your daily practice as a certified digital marketing professional.

Benchmarked by Google, Facebook and more

The CDMP course material is regularly reviewed by a syllabus council including industry giants Twitter, Facebook, Google, LinkedIn, and Microsoft that work directly with our partner Digital Marketing Institute.

 

 

* Source: Digital Marketing Institute survey data.

Course Accreditation

This is a non-accredited course for the purposes of the Australian Qualifications Framework. However, it’s a professional certification with a single global certification standard.

The DMI Certified Digital Marketing Professional (CDMP) is the international gold standard for digital marketers who are serious about getting great results for their clients. It’s also one of the best ways to advance your career, within your current organisation or elsewhere. The CDMP is recognised around the world.

Note that you will be required to take (and pass) the exam to be awarded this certification. If you choose to exit with just the statement of completion, you’ll be able to use what you’ve learned in your work – you just won’t be able to use the CDMP designation.

Course Assessments

Once you’re enrolled with Monarch Institute, you’ll be able to register to sit the certification exam at a secure PearsonVUE exam centre near you. There are over 100 centres around Australia. The certification exam is multiple choice, and the time limit is three hours.

Career Opportunities

Key opportunities include:

Internationally in demand skills

Over 2 trillion Google searches a year.

2.8 billion social media users.

Social media spending up 50%*.

What do all these numbers have in common? Digital marketing professionals are driving them.

Skilled digital marketers are in demand all over the world. So if you’ve been dreaming of living and working overseas, becoming a marketing professional could quite literally take you where you want to go. There are also plenty of opportunities right here in Australia. For example, according to government projections, the advertising services industry is set to grow by over 13% by 2022**.

Interested in lots of different disciplines? Want real variety in your career? You’ve come to the right place. From SEO and PPC to social media and analytics, studying digital marketing really lets you flex every part of your mind. The CDMP will help you master the fundamentals of digital marketing. So even if you end up specialising in a particular role, you’ll have the breadth of knowledge you need to work well with the rest of your team/s.

You’ll be able to take your skills to a variety of different roles. CDMP graduates work in a variety of roles and organisations, from SMEs, start-ups and non-profits to multi-disciplinary marketing teams in large businesses. Whether you’re upskilling, certifying your knowledge or changing careers, the future’s looking good.

 

*For large businesses in Australia, 2016-17. Source: Sensis Social Media Report 2017

**Source: Labour Market Information Portal, Australian Government Department of Employment

Pathways

Nationally recognised courses.

The CDMP is designed to leave you job ready. But if you’re keen to explore one of the topics you learned about in further depth, a nationally recognised qualification might be right for you.

Monarch Institute delivers qualifications, such as the Diploma of Social Media Marketing, that are nationally recognised in Australia under the Australian Qualifications Framework.  The Diploma will give you a taste of subject areas which are explored in much greater depth in degree-level courses. Upon completing the Diploma, you may choose to pursue your interest in one of these areas. Potential pathways include a Bachelor of Marketing.

Entry requirements

Course prerequisites

There aren’t any formal prerequisites. But to make sure you get the most out of training with us, the following enrolment process applies:

Once we receive your enrolment, our friendly course consultants will touch base to undertake a pre-training review to ensure the training is right for you.

For students without an equal or higher level qualification, there’s a short language, literacy and numeracy quiz you complete online.


What equipment will I need?

You will need access to the following equipment to successfully complete the course:

Course Topics

1: Digital Marketing Foundations

2: Website Optimisation

3: Content Marketing

4: Social Media Marketing

5: SEO (Search Engine Optimisation)

6: Paid Search

7: Display & Video Advertising

8: Email Marketing

9: Analytics

10: Digital Strategy

Course Duration

Is there a maximum course completion time?

Yes – well, sort of. You’re generally expected to complete the Certified Digital Marketing Professional course work and exam within 12 months. This allows you time to fit your studies around work, family life, and other commitments.

Please note that if you choose to complete the certification exam (highly recommended), you will be required to book in for an exam date within six months of starting.


Is there a minimum course completion time?

There’s no minimum course completion time. However, there are several hundred hours’ worth of resources and reading to work though. This includes over 30 hours of multimedia-rich video lectures from your expert lecturers. To make sure you’ve really absorbed the information and had plenty of time to revise with your trainer, we recommend you take at least a couple of months.


What’s the average?

The time you take to complete your CDMP will depend on your study background, your work experience, and how much time you’ve got. For example, if you’ve studied at a tertiary level before and have work experience in marketing, you may be able to work through the course material more efficiently.

How it works

More than online

You’ll get:


How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.


What support will I get?

Your trainer will be happy to contact you via phone, Skype, Zoom, TeamViewer, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.


Do you offer corporate training workshops?

Training up your marketing team from scratch? Need to formalise your agency juniors’ skills? We can help. Monarch Institute trainers can conduct onsite training for groups of six staff or more. Get in touch with our friendly course consultants for more information.

Course Price

Upfront payment

$2,500

The most cost-effective option. Pay up front and save 10% compared to the total payment plan. Payment options include electronic funds transfer (EFT), credit card (Mastercard or Visa), cheque or cash.


Payment plan

$105.77 per week, paid over 26 weeks (total $2,750)

This option is suitable for students wanting to manage their cash flow. It’s handy if you want to get started right away, but don’t have the full amount on hand. Payment must be made with MasterCard or Visa.

Meet your trainers

Industry experts and thought leaders.
Despina Karatzias
Trainer
“Learning is an experience. Everything else is just information.”
- Albert Einstein

I have been blessed with a wonderful career in the digital marketing, travel and tourism industry. Over the years I have worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I also managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market. On my 10 year anniversary I reflected on the remarkable transformation of our small ballooning business that grew to a significant sized business and must do experience in Australia. A quintessential sharer of information, to help other small businesses in the tourism industry thrive I penned what I learned in a self published book, Adventures of a Balloon Girl.

The book was a hit and distributed in over 75 retail outlets around Australia including Target. After reflecting on the importance digital marketing has had in my success, in 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism. Creating and delivering these programs to empower business owners and marketing professionals to be their own media and step up their marketing greatness fills me up.


What gets me out of bed in the morning?

Igniting excellence in people. Love spending time with my family. Love using all the digital tools available to help business and careers grow. Love sharing all the digital and social media tools available to help you grow as a professional and I am completely obsessed with empowering business owners and marketers to create their own business growing marketing magic. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised for what the adventures of the day will bring.

Any questions? Ask away!

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Digital marketing education.
For the real world.

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Certified Digital Marketing Professional (CDMP) Course

  • Global certification, Aussie expertise
  • Great graduate employment potential
  • Approved by Google, Facebook, LinkedIn and Twitter via our official partner Digital Marketing Institute’s advisory council
Click to expand
DurationUp to 12 months
How it worksStudy online. With a difference.
Price$2,500 | $105.77 per week (payment plan)
Career opportunitiesDigital marketing professional
Course topics10 modules
AccreditationProfessional certification
Course trainersIndustry experts and thought leaders.
Pathways

University courses.

Entry requirements

No formal prerequisites | Some equipment needed

AssessmentsCertification exam
Start dateImmediately, or whenever you’re ready.
Get in touch about enrolling
Payment Options There are two ways you can pay for your course...
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