Key opportunities include:
- Digital marketing manager
- Brand director
- Production manager
- Creative director
- Creative associate
- Social media consultant
- Digital marketing consultant
- Media planner
- Community manager
- Digital marketing assistant
- Digital marketing lead
- SEO technician
- PPC account manager
- Social media manager
- Content producer
- Data analyst
- Business owner
- Marketing coordinator
- Marketing manager
- Digital communications associate
Internationally in demand skills
Over 2 trillion Google searches a year.
2.8 billion social media users.
Social media spending up 50%
What do all these numbers have in common? Digital marketing professionals are driving them.
Skilled digital marketers are in demand all over the world. So if you’ve been dreaming of living and working overseas, becoming a marketing professional could quite literally take you where you want to go. There are also plenty of opportunities right here in Australia. For example, according to government projections, the advertising services industry is set to grow by over 13% by 2022**.
Interested in lots of different disciplines? Want real variety in your career? You’ve come to the right place. From SEO and PPC to social media and analytics, studying digital marketing really lets you flex every part of your mind. The CDMP will help you master the fundamentals of digital marketing. So even if you end up specialising in a particular role, you’ll have the breadth of knowledge you need to work well with the rest of your team/s.
You’ll be able to take your skills to a variety of different roles. CDMP graduates work in a variety of roles and organisations, from SMEs, start-ups and non-profits to multi-disciplinary marketing teams in large businesses. Whether you’re upskilling, certifying your knowledge or changing careers, the future’s looking good.
*Source: Labour Market Information Portal, Australian Government Department of Employment