Key Benefits

Earn a global certification from DMI

Monarch Institute has partnered with the Digital Marketing Institute (DMI) to offer the Certified Digital Marketing Professional course. You’ll get the benefit of international lecturers and subject matter experts, with guidance from a local expert trainer who’ll give you unique perspectives and insight on applying your new knowledge to Australian workplace scenarios. And after you complete the exam, you earn a Certified Digital Marketing Professional (CDMP) designation from DMI. It’s highly valued by digital agencies in Australia, and overseas.

The CDMP course is delivered in over 100 countries around the world. There are over 220,000 professionals certified globally. So whether you’re changing careers, taking the next step or certifying your skills, your CDMP could take you just about anywhere.

Endorsed by the Australian Marketing Institute

The Australian Marketing Association has endorsed this course as one of the best courses available for marketers today. They recognise that CDMP will help you develop skills to perform your job role better than ever before. And they know it’s perfect for anyone who wants to work in marketing or be a marketer at any level – from entry-level through to executive management positions.

Free 12 month access to membership portal

When you enrol with Monarch Institute, remain up-to-date with the latest tools, trends, developments and current practices in digital marketing, even after you complete your course, with 12-month free access to DMI’s Continuous Professional Development (CPD) membership portal. Get access to an exclusive and evolving content library updated by industry leaders.

Great graduate employment potential

International graduate employment surveys show that 95% of CDMP graduates are employed. 81% received a promotion after finishing the course. And 92% of all students agreed that becoming a Certified Digital Marketing Professional had a positive impact on their career*.

Made for a fast-changing industry

The CDMP is up to the minute. It’s designed to address real global skills shortages. Because the course materials are reviewed on a rolling basis, you can be sure you’re learning about the platforms, strategies, techniques and tools you’ll be using in your daily practice as a certified digital marketing professional.

Benchmarked by Google, Facebook and more

The CDMP course material is regularly reviewed by a syllabus council including industry giants Twitter, Facebook, Google, LinkedIn, and Microsoft that work directly with our partner Digital Marketing Institute.

^{* Source: Digital Marketing Institute survey data.}

Course Accreditation

This is a non-accredited course for the purposes of the Australian Qualifications Framework. However, it’s a professional certification with a single global certification standard.

The CDMP is the international gold standard for digital marketers who are serious about getting great results for their clients. It’s also one of the best ways to advance your career, within your current organisation or elsewhere. The CDMP is recognised around the world.

Note that you will be required to take (and pass) the exam to be awarded this certification. If you choose to exit with just the statement of completion, you’ll be able to use what you’ve learned in your work – you just won’t be able to use the CDMP designation.

Specialisations

Course Assessments

Once you’re enrolled with Monarch Institute, you’ll be able to register to sit the certification exam at a secure PearsonVUE exam centre near you or online.

There are over 100 centres around Australia. The certification exam is multiple choice (120 questions), and the time limit is two hours. Your exam fee is included in the course fee however if you need to resist the exam, there is a fee to do so.

Career Opportunities

Key opportunities include:

Digital marketing manager
Brand director
Production manager
Creative director
Creative associate
Social media consultant
Digital marketing consultant
Media planner
Community manager
Digital marketing assistant
Digital marketing lead
SEO technician
PPC account manager
Social media manager
Content producer
Data analyst
Business owner
Marketing coordinator
Marketing manager
Digital communications associate

Internationally in demand skills

Over 2 trillion Google searches a year.

2.8 billion social media users.

Social media spending up 50%

What do all these numbers have in common? Digital marketing professionals are driving them.

Skilled digital marketers are in demand all over the world. So if you’ve been dreaming of living and working overseas, becoming a marketing professional could quite literally take you where you want to go. There are also plenty of opportunities right here in Australia. For example, according to government projections, the advertising services industry is set to grow by over 13% by 2022**.

Interested in lots of different disciplines? Want real variety in your career? You’ve come to the right place. From SEO and PPC to social media and analytics, studying digital marketing really lets you flex every part of your mind. The CDMP will help you master the fundamentals of digital marketing. So even if you end up specialising in a particular role, you’ll have the breadth of knowledge you need to work well with the rest of your team/s.

You’ll be able to take your skills to a variety of different roles. CDMP graduates work in a variety of roles and organisations, from SMEs, start-ups and non-profits to multi-disciplinary marketing teams in large businesses. Whether you’re upskilling, certifying your knowledge or changing careers, the future’s looking good.

^{*Source: Labour Market Information Portal, Australian Government Department of Employment}

Pathways

Nationally recognised courses.

The CDMP is designed to leave you job ready. But if you’re keen to explore one of the topics you learned about in further depth, a nationally recognised qualification might be right for you.

Monarch Institute delivers qualifications, such as the Diploma of Social Media Marketing and Certificate IV in Marketing and Communication, that are nationally recognised in Australia under the Australian Qualifications Framework. Upon completing one of these courses, you may choose to pursue your interest in one of these areas. Potential pathways include a Bachelor of Marketing.

Entry requirements

Course prerequisites

There aren’t any formal prerequisites. But to make sure you get the most out of training with us, the following enrolment process applies:

Once we receive your enrolment, our friendly Course Consultants will touch base to ensure the training is right for you.

For students without an equal or higher level qualification, there’s a short language, literacy and numeracy quiz you complete online.

What equipment will I need?

You will need access to the following equipment to successfully complete the course:

Working computer with Microsoft Office (2016 or later)
Access to the internet

Course Topics

1: Introduction to Digital Marketing

Principles of Digital Marketing
Developing Objectives
Digital Research
Connecting with the Customer
Managing your Time

2: Content Marketing

Concepts & Strategy
Using Content Research
Content Marketing Plans
Creating & Curating Content
Publishing & Distributing Content
Metrics & Performance

3: Social Media Marketing

Key Social Platforms
Setting up a Social Media Experience
Growing & Engaging an Audience
Social Media Campaigns
Data-Driven Audience & Campaign Insights

4: SEO (Search Engine Optimisation)

SEO Fundamentals
SEO & Business Objectives
Keywords
SEO Content Plan
Search Ranking
SEO Performance

5: Paid Search (PPC) using Google Ads

Fundamentals of Paid Search
Search Campaign Management
Paid Search Campaign Measurement
Paid Search Campaign Creation with Google Ads
The Art of Persuasion

6: YouTube & Display Advertising

Fundamentals of Display & Video Advertising
YouTube
Google Display Network
Video Campaigns
Measurement and Optimisation

7: Email Marketing

Email Marketing Fundamentals
Tools and Strategy
Email Campaigns
Testing and Optimising
Marketing Automation
How to be a Better Communicator

8: Website Optimisation

Web Design and Website Optimisation
Design Principles
User-Centered Design
Website Metrics
Agile Thinking

9: Analytics with Google Analytics

Web Analytics Fundamentals
Configuring a Google Analytics Account
Setting Goals
Monitoring Campaigns
Analysing & Recording Data

10: Digital Marketing Strategy

Fundamentals
Strategy Objectives & KPIs
Digital Strategy Research
Creative Strategy
Digital Marketing

Course Duration

Is there a maximum course completion time?

You’re expected to complete the Certified Digital Marketing Professional course work and exam within six months. This allows you time to fit your studies around work, family life, and other commitments.

You have access to the course material for 12 months. But, if you choose to complete the certification exam (highly recommended), you will be required to book in for an exam date within six months of starting.

Is there a minimum course completion time?

There’s no minimum course completion time. However, there are several hundred hours’ worth of resources and reading to work through. This includes over 30 hours of multimedia-rich video lectures from your expert lecturers, interactive quizzes and 10 practical exercises. To make sure you’ve really absorbed the information and had plenty of time to revise with your trainer, we recommend you take at least two to three months.

The time you take to complete your CDMP will depend on your study background, your work experience, and how much time you’ve got. For example, if you’ve studied at a tertiary level before and have work experience in marketing, you may be able to work through the course material more efficiently.

How it works

More than online

You’ll get:

Easy-to-follow course materials
Multimedia video lectures
PDF transcripts
Slide decks
Support from your course trainers (phone, email, Zoom)
A dedicated local admin team on hand to guide you
Student Facebook group

How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.

What support will I get?

Your trainer will be happy to contact you via phone, Zoom or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss the material with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Course Price

Upfront payment

$2,150

The most cost-effective option. Pay up front and save 20% compared to the total payment plan. Payment options include electronic funds transfer (EFT), credit card (Mastercard or Visa), cheque or cash.

Payment plan

$99.23 per week, paid over 26 weeks (total $2,580)

This option is suitable for students wanting to manage their cash flow. It’s handy if you want to get started right away, but don’t have the full amount on hand. Payment must be made with MasterCard or Visa.

Meet your trainers

Industry experts and thought leaders.

Despina Karatzias
Trainer “Learning is an experience. Everything else is just information.”
- Albert Einstein

I’ve worked in various digital marketing and business development roles for regional airlines, hotels and cruise liners. I managed a hot air balloon business, Global Ballooning Australia which took me around the world as I helped launch the experience to the international market. I penned what I learned in a self-published book, Adventures of a Balloon Girl.

In 2014 I followed my calling to teach and became a certified trainer and assessor launching my own training and mentoring practice. Since launching I have developed over 30 online and group training programs specialising in digital, social media marketing, and tourism. Creating and delivering these programs to empower business owners and marketing professionals to be their own media and step up their marketing greatness fills me up.

What gets me out of bed in the morning?

Igniting excellence in people! I love spending time with my family and using all the digital tools available to help business and careers grow. What really gets me out of bed most mornings though is my 4.30am alarm. I love to start the day with a morning run or strength training to keep me fit and energised.

Kellie Barrett
Trainer “Whatever you do, do it well. Do it so well that when people see you do it, they will want to
bring others and show them how well you do what you do.”
- Walt Disney

I’ve had diverse roles from direct customer service, visitor information, public programs development and interpretive centres, advertising, promotion, graphic design, workshop facilitation, strategic planning and submission writing, product and destination management. This breadth of experience has helped me to gather knowledge of integrated campaign development and creative production across all touch points from concept right through to final result, including print, digital and multi-platform outputs.

I embrace imagination, innovation and creativity and to seek out ways to think outside the box.

What gets me out of bed in the morning?

Miss Mabel Pea, the puppy! I no longer need an alarm clock…

Petra Zink
All our dreams can come true, if we have the courage to pursue them.
– Walt Disney

I’m a certified Personal Branding & Digital Strategist, international Speaker & Consultant and author of the book “Trusted Authority”. I specialise in helping professionals and companies become the Trusted Authorities in their industry.

I’m also the Founder of impaCCCt and The360Talent.Co – both companies are designed to future-proof individuals and organisations through coaching, training and keynotes that make long-lasting change.

I recently launched Your Brand. Your Future, a top rated Personal Brand Podcast show. I’m an official Forbes Coaches Council Member, and have been featured on forbes.com, the CEO Magazine, news.com.au and multiple podcasts.

What gets me out of bed in the morning?

My students of course!

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Duration	6 months
How it works	Study online. With a difference.
Price	$2,150 \| $99.23 per week (payment plan)
Career opportunities	Digital marketing professional
Course topics	10 modules
Units	Professional certification
Course trainers	Industry experts and thought leaders.
Pathways	University courses.
Entry requirements	No formal prerequisites \| Some equipment needed
Assessments	Certification exam
Start date	Immediately, or whenever you’re ready. Get in touch about enrolling

Learn digital marketing. Study online today.

Certified Digital Marketing Professional (CDMP) Course

Key benefits

Marketing courses

You need a different learning experience.We're ready to deliver.

Expertise

Flexibility

Support

Any questions? Ask away!

Key Benefits

Earn a global certification from DMI

Endorsed by the Australian Marketing Institute

Free 12 month access to membership portal

Great graduate employment potential

Made for a fast-changing industry

Benchmarked by Google, Facebook and more

Course Accreditation

Specialisations

Course Assessments

Career Opportunities

Key opportunities include:

Internationally in demand skills

Pathways

Entry requirements

Course prerequisites

What equipment will I need?

Course Topics

1: Introduction to Digital Marketing

2: Content Marketing

3: Social Media Marketing

4: SEO (Search Engine Optimisation)

5: Paid Search (PPC) using Google Ads

6: YouTube & Display Advertising

7: Email Marketing

8: Website Optimisation

9: Analytics with Google Analytics

10: Digital Marketing Strategy

Course Duration

Is there a maximum course completion time?

Is there a minimum course completion time?

How it works

More than online

How does it work?

What support will I get?

Course Price

Upfront payment

Payment plan

Meet your trainers

Industry experts and thought leaders.

Learn digital marketing.
Study online today.

You need a different learning experience.
We're ready to deliver.