Social Media Fundamentals

Duration	2 - 4 months
How it works	Study online. With a difference.
Price	$1,150
Career opportunities	Marketing Assistant
Course topics	Three units
Units	3 nationally recognised units
Course trainers	Industry experts and thought leaders.
Pathways	University courses
Entry requirements	No formal prerequisites \| Some equipment needed
Assessments	Written and practical assessments
Start date	Immediately, or whenever you’re ready. Get in touch about enrolling

Key Benefits

Social Strategy Secrets

Learn the strategies behind some of the worlds’ biggest social media presences – and how they can work for you.
Social media is more than just throwing things at a wall to see what sticks. This course will give you the scoop on the successful strategies used by social media experts, and how apply them yourself.

Pathway to the Diploma of Social Media Marketing

This short course gives you credits towards a Diploma of Social Media Marketing.

Keep your learning options open, while you start using your newfound skills.

Award-winning course writers

Learn from our partners at Social Media College, and their award-winning and innovative online learning content. It’s designed to ensure you get the essential skills and knowledge needed to establish successful careers in social media.

Client simulation activities

Apply your new skills and knowledge with carefully designed client simulation activities, delivered 100% online.

These activities are designed to simulate working with real clients and businesses, so you’ll be more than ready to hit the ground running.

Course Accreditation

This course has been built using the following accredited units:

NAT10904001 Plan, implement and manage content marketing
NAT10904002 Plan, conduct and optimise organic social media marketing
NAT10904003 Plan, manage and optimise paid social media advertising

Specialisations

Course Assessments

Assessment formats include:

Hands-on simulations of real challenges, from creating content to setting up campaigns
Face to face client communication assessments
Written reports using professional templates
Quick and snappy short answer questions
Multiple choice quizzes

Career Opportunities

Social media success is about more than knowing how to take a pretty picture, or click buttons to set up an ad campaign. As a trusted social media expert, you’ll need to be able to strategise and predict what will work for your organisation (or personal brand). You’ll need to measure and optimise on the go to stay ten steps ahead of the competition.
The Social Media Essentials short course is your fast-pass to the core skills you’ll need for a variety of exciting social media career paths.

Key opportunities include:

Marketing Assistant
Digital Marketing Officer
Social Media Marketing Coordinator
Social Media Strategist
Head of Social Media
Social Media Content Creator
Social Media Producer

Pathways

This course is designed to get you upskilled as quickly as possible. If you’re already working in the field, you’ll see the difference in your work from day one, as you apply the practical knowledge and skills you pick up.
If and when you’re ready to keep learning, you can use the credits you earn in this course towards a full Diploma of Social Media Marketing. It’s also a great opportunity for you to try out online learning and get confident before launching in to a full course.

You could also step up to a Diploma of Marketing and Communications or Certified Digital Marketing Professional. Check them out today and enrol anytime.

Entry requirements

Course prerequisites

There aren’t any formal prerequisites. But to make sure you get the most out of training with us, the following enrolment process applies:

Once we receive your enrolment, our friendly Course Consultants will touch base to undertake a pre-training review to ensure the training is right for you.
For students without an equal or higher level qualification, there is a short language, literacy and numeracy quiz you complete online.

What equipment will I need?

You will need access to the following equipment to successfully complete the course:

Working computer with Microsoft Office (2016 or later)
Access to the internet
Access to a smart phone, video camera or web camera is required

Am I eligible for recognition of prior learning or credit transfer?

We may be able to take into account relevant knowledge and skills you’ve gained through previous formal or informal training, education and employment. To find out more, refer to our Student Information Handbook by clicking here, or get in touch with one of our friendly Course Consultants.

Course Topics

This course is full of hands-on learning opportunities that go beyond basic technical skills, and get you working on smarter strategies. You’ll cover:

Content your audience will love (and actually act on!)
The secret sauce for what blows up on socials
How to get a following of die-hard advocates
Getting the best bang for your buck from paid campaigns
How to plan and strategise with both organic and paid content

Course Duration

This course is designed to be completed within 2-4 months.

There is no minimum timeframe to complete this course. Students who are highly motivated and well organised can complete the full course at an accelerated pace.

The key factors that influence course completion are a student’s experience, time availability, how fast they work and how committed they are.

How it works

Purpose-built online study experience

You’ll get:

Easy-to-follow lessons
Heaps of support from your trainer (phone, email, Zoom, Facebook)
A dedicated admin team on hand to guide you
Online assessments
Student Facebook group

How does it work?

This course has been developed to give you absolute flexibility. Study on your couch, on public transport, on your break at work, out in the park – wherever and whenever you like. The best part is, with Monarch Institute, ‘online’ doesn’t mean ‘alone’. You’ll be backed by our trainers at every step along the way.

What support will I get?

Your trainer will be happy to contact you via phone, Zoom, or email (Monday to Friday, 9am to 5.30pm). So you definitely won’t feel alone. You’ll also have access to our student Facebook groups, so you can discuss your learning journey with other students. It’s a handy way to stay in touch with trainers and others in the same course.

Course Price

Upfront payment

$1,500

Meet your trainers

Industry experts and thought leaders.

Please complete the details below. Your dedicated course consultant will be in touch with you shortly.

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Social media marketing education.
Study online today.