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All Articles / Marketing

What is social media marketing?

Social media marketing (SMM) is internet marketing that uses social media platforms and apps as marketing tools. It’s an online communication that lets you interact with your customers and share information in real time. You can use social media to:

  • reach your customers
  • create online networks
  • sell and promote your products and services.

As social media use continues to grow exponentially, knowing how to market on social media is more crucial than ever. But not all social media platforms will be right for every business.

Choosing social media platforms that are relevant to the type of customers being targeted is important. Understanding who your customer is and which social media channels they use are essential to getting a social media marketing campaign off to a good start.

Some of the most common platforms for social media marketing are:

  • Facebook
  • Instagram
  • Twitter
  • LinkedIn
  • YouTube

Plus there’s a multitude of other social media avenues that can be relevant and suitable for businesses looking to connect with their customers. Think blogs, podcasts, and social news sites like Reddit.

The fact is social media marketing is a powerful way for businesses to reach their potential customers, making it an effective way to connect with them quickly and boost their brand.

Benefits of social media marketing

Social media can help a business engage with its customers and provide a relatively inexpensive and simple way to advertise, promote and offer what they do.

Social media marketing is a two way street though, allowing customers to interact, give feedback and let businesses know their opinion of the products and services.

Social media can help businesses to:

  • attract customers
  • build customer loyalty
  • increase brand awareness
  • increase traffic to your website
  • develop emerging markets and new customers

While all this sounds great, many businesses jump into social media marketing only to find out it takes more thought and resources to effectively execute than they thought. For many businesses working through a myriad of content pieces, calendars, plans, and online tools can be difficult and confusing.

The upshot is many businesses look to either outsource their social media marketing or directly hire a specialist to do the job properly.

What does a social media marketer do?

As a social media marketer, you can expect to be responsible for a number of tasks such as:

  • Planning, developing, updating, and maintaining the online presence of a business
  • Creating brand awareness, generating leads and increasing revenue
  • Managing multiple social media platforms which may include Facebook, LinkedIn, Twitter, Pinterest, Snapchat, and Instagram.
  • Analyse the performance and effectiveness of social media initiatives

All this is done with the primary aim of helping the business be successful and profitable.

Social media marketing courses

Studying an accredited qualification is worthwhile if you’re thinking about a career in social media marketing. Studying a course can give you valuable knowledge to sharpen your existing skills, learn new things and formalise your experience.

Completing a social media marketing course demonstrates to employers that you have the job-ready skills and knowledge they’re looking for.

With a formal qualification, you can demonstrate your dedication and depth of knowledge to potential employers. And the good news is social media marketing skills are in high demand

Finding the right course to help you achieve your goals is the first step. Monarch Institute’s Diploma in Social Media Marketing comes with a range of benefits many other courses don’t offer.

  • Nationally recognised under the Australian Qualifications Framework. This means you’ll be able to continue your studies with several leading Australian Universities to develop your career if you choose.
  • It’s the first and only formal qualification in Social Media Marketing both in Australia and worldwide. It’s a signal of quality to employers.
  • Government funded, this course is delivered with Victorian and Commonwealth Government funding for eligible students.
  • You get free access to the Australian Marketing Institute (AMI) small and medium (SME) sized business Marketing Hub for one year.

Social media marketing services

Businesses use social media marketing services to help them with their social media marketing. Establishing a social media presence takes time, and although most businesses recognise the need for it if they want to succeed, they simply don’t have the time. Both startups and established brands have enough to do running their business so outsourcing their social media marketing makes a lot of sense.

Marketing through social media is one of the best ways to familiarise potential customers with a brand. Done right it can quickly establish the expertise, authority and trust customers are looking for.

But how do businesses do this? One of the best ways is to engage a social media marketing service that knows how to plan, develop and execute a social media marketing strategy that’s specific to each business.

Social media marketing strategy

Effective social media marketing is more than whacking up a few posts, reels and stories about your business and hoping for the best. For a business to get the benefits social media marketing can offer, they need a sensible and straightforward social media marketing strategy that considers their resources and goals.

Many businesses find creating a social media strategy overwhelming. There are so many networks available, things are constantly changing and creating content is hard.

Having the skills to create an effective social media marketing strategy is invaluable. It’s a skill that’s in demand by both businesses and social media marketing services. And it doesn’t look like that will be changing any time soon.

Labour Market Insights predicts Advertising and Marketing Professional jobs will continue to increase with a projected 11.4% growth in jobs to 2026. Now’s the time to capitalise on industry growth by making sure you’ve got the skills employers are looking for.

Diploma of Social Media Marketing

Choose a social media marketing course that will give you the skills to get you job ready. Not something that will be outdated while you’re still admiring your certificate.

Monarch Institute’s Diploma in Social Media Marketing incorporates the latest social platforms and digital tools you’ll use in your everyday work. The course is designed to be agile, just like social media marketing in the real world.

With a formal qualification, potential employers know you’re dedicated and have the depth of knowledge they need. In this Diploma course, you’ll create real strategies, campaigns and content. If you’re already in the industry you can put what you learn into action as you go. Or if you’re new to marketing you can feel reassured you’re learning real skills that you’ll need in the near future.

Right course for the right social media marketing job

A Diploma in Social Media Marketing from Monarch Institute will give you the foundations, skills and confidence you need for a career as a social media marketer. Delivered online, the course is flexible and is presented by trainers who work with corporate leaders in the industry. That means you can balance study with existing work and other life commitments.

Chat to a Course Consultant about your options today on 1300 738 955.

Any questions? Ask away!