All Articles / Marketing
All Articles / Marketing

You won’t regret working in the digital marketing industry

Networking at Digital Marketing Australia conference Melbourne

Image credit: Digital Marketing Australia 2020

When it’s something you love, how can you NOT follow your heart?

Recently some of the Monarch team hung out with 1,000 or so digital marketing folk at the Digital Marketing Australia 2020 Conference in Melbourne. You’d think that having agencies, marketing managers, software creators, bloggers, social media managers and influencers in the same room would create some type of fierce standoff. Because at the end of the day, we’re all competing against each other and fighting for the same marketing buck in a highly competitive and ever-changing industry.

But it wasn’t like that at all. It was friendly and open and easy and full of information sharing. I sat next to a woman who gave me her card within three minutes of meeting and told me she’d send me a great platform she uses for project management that may help my workload. The industry is like that – sure we know how to talk, but we also are really good at sharing and excellent and helping each other out. We also know how to have a good time, which I found out later that night when we painted the town red in St Kilda. Hashtagsorehead.

The thing about marketing is that it’s so industry androgynous. I’ll never get bored of asking people about their businesses. I met marketers doing ad campaigns for agriculture groups, a lady who markets a book store and a guy who has his own business and specialises in marketing for the financial planning industry. Marketers play a key role in nearly every industry.
I often fantasise about ‘what I can be when grow up’ when I meet people and learn about their marketing roles. Maybe I could be a Facebook Ads Manager for an agency, or maybe I could volunteer for an aid organisation and help promote the work they do overseas. I love this about marketing.

And the best part is if the role I’m in isn’t pushing me or I’m not learning anymore? I can move my skills to a new industry and try something different. And still be a digital marketer.

If you’re stuck in a rut or considering moving into marketing, Monarch Institute’s marketing courses are built to be completely industry androgynous. It doesn’t matter what your role is, the courses are designed to teach the fundamental aspects of marketing, through to complex technical aspects of digital strategy. And it is practical, with examples and case studies throughout to assist you to relate the concepts to the work that you do.

Find out more by calling us on 1300 738 955 or click here to visit the courses.


Louise Hudson, Monarch Institute

Any questions? Ask away!