Module 1
The Digital Opportunity (1hr 6min)
Explore how digital technology is transforming traditional industries and discover the extent of digital in today’s world. Learn how to uncover the awareness, communication and sales opportunities for your organisation.
This module covers key concepts of digital marketing, customer behaviour, and the journey they take through digital marketing. You’ll also learn to identify digital opportunities to help connect more closely with your customer.
Module 2
Websites and Email (1hr 3min)
Learn the key concepts and process of creating an online presence that makes sense for your brand. This module takes you through the fundamentals of web design, e-commerce and email marketing. Plus it will get you up to speed with all the latest digital terminology.
Smart yet simple learning to give you confidence and an understanding of the basics.
Module 3
Social Media & Social Selling (1hr 3min)
Social media platforms like you’ve never known them before. Facebook, Instagram, Snapchat, Twitter, and LinkedIn are the most used platforms and the ones we’ll introduce you to. Find out how social media marketers use data to target their audiences better.
Module 4
Social Customer Service (59min)
Time to up your online customer service game. Understand how to deliver exceptional customer service online, across multiple platforms.
You’ll get practical tips, including proven techniques to provide a better customer experience. You’ll also learn about reviews, feedback, reporting mechanisms, and the best ways to deal with online complaints.
Module 5
Digital Challenges and Risks (58min)
There are a few challenges you might face working in digital communications and eCommerce Regulations are constantly changing so this module covers important regulations on data security and collection.
Plus you’ll learn the tools and frameworks you can use to protect against risks like identity theft, malware and hacking.
Module 6
Digital Mindset (53min)
Digital can be a great way to achieve your business goals. But have you got the right mindset? Learn about S.M.A.R.T. business goals ( specific, measurable, achievable, relevant, and timely).
Plus you’ll get an understanding of the importance of KPIs (key performance indicators) in the digital environment. This module will unlock your digital brain and get you thinking like a digital pro.